Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Localizing Global English PDF full book. Access full book title Localizing Global English by Hikyoung Lee. Download full books in PDF and EPUB format.
Author: Hikyoung Lee Publisher: Routledge ISBN: 1000197328 Category : Education Languages : en Pages : 165
Book Description
English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Author: Hikyoung Lee Publisher: Routledge ISBN: 1000197328 Category : Education Languages : en Pages : 165
Book Description
English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Author: Bert Esselink Publisher: John Benjamins Publishing ISBN: 9781588110060 Category : Computers Languages : en Pages : 506
Book Description
Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.
Author: Ray Walsh Publisher: XML Press ISBN: 1937434672 Category : Business & Economics Languages : en Pages : 206
Book Description
Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index
Author: Colin Hines Publisher: Routledge ISBN: 1134191057 Category : Political Science Languages : en Pages : 288
Book Description
Localization is a manifesto to unite all those who recognize the importance of cultural, social and ecological diversity for our future - and who do not aspire to a monolithic global consumer culture. It is a passionate and persuasive polemic, challenging the claims that we have to be 'internationally competitive' to survive and describing the destructive consequences of globalization. This book is unique in going beyond simply criticizing free trade and globalization trends. It details self-reinforcing policies to create local self-sufficiency and shows clearly that there is an alternative to globalization - to protect the local, globally.
Author: Peter K. Bol Publisher: BRILL ISBN: 1684176522 Category : History Languages : en Pages : 412
Book Description
As the first intellectual history of Song, Yuan, and Ming China written from a local perspective, Localizing Learning shows how literati learning in Wuzhou came to encompass examination studies, Neo-Confucian moral philosophy, historical and Classical scholarship, encyclopedic learnedness, and literary writing, and traces how debates over the relative value of moral cultivation, cultural accomplishment, and political service unfolded locally. The book is set in one locality, Wuzhou (later Jinhua), a prefecture in China’s Zhejiang province, from the twelfth through the sixteenth century. Its main actors are literati of the Song, Yuan, and Ming, who created a local tradition of learning as a means of cementing their common identity and their claim to moral, political, and cultural leadership. Close readings of philosophical and literary texts with quantitative analysis of social and kinship networks consider why and how the local literati enterprise was built. By treating learning as the subject, it broadens our perspective, going beyond a history of ideas to investigate the social practices and networks of kinship and collegiality with which literati defined themselves in local, regional, and national contexts.
Author: Christina Higgins Publisher: Multilingual Matters ISBN: 1847696937 Category : Language Arts & Disciplines Languages : en Pages : 169
Book Description
When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It is often the case, however, that multilinguals use English in hybrid and transcultural ways. This book explores how multilingual East Africans make use of English as a local resource in their everyday practices by examining a range of domains, including workplace conversation, beauty pageants, hip hop and advertising. Drawing on the Bakhtinian concept of multivocality, the author uses discourse analysis and ethnographic approaches to demonstrate the range of linguistic and cultural hybridity found across these domains, and to consider the constraints on hybridity in each context. By focusing on the cultural and linguistic bricolage in which English is often found, the book illustrates how multilinguals respond to the tension between local identification and dominant conceptualizations of English as a language for global communication.
Author: Nitish Singh Publisher: Cambridge University Press ISBN: 1107008891 Category : Business & Economics Languages : en Pages : 347
Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Author: Miguel Á. Bernal-Merino Publisher: Routledge ISBN: 1317617843 Category : Games & Activities Languages : en Pages : 323
Book Description
This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry – understood as a global phenomenon in entertainment – and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game’s virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merino incorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework, Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.
Author: Minako O'Hagan Publisher: Multilingual Matters ISBN: 1847695582 Category : Language Arts & Disciplines Languages : en Pages : 196
Book Description
The Internet is accelerating globalization by exposing organizations and individuals to global audiences. This in turn is driving teletranslation and teleinterpretation, new types of multilingual support, which are functional in digital communications environments. The book describes teletranslation and teleinterpretation by exploring a number of key emerging contexts for language professionals.
Author: Hikyoung Lee
Author: Hikyoung Lee
Author: Bert Esselink
Author: David Crystal
Author: Ray Walsh
Author: Colin Hines
Author: Peter K. Bol
Author: Christina Higgins
Author: Nitish Singh
Author: Miguel Á. Bernal-Merino
Author: Minako O'Hagan