Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid PDF Download

Author: Forte Consultancy Group
Publisher: Forte Consultancy
ISBN:
Category :
Languages : en
Pages :

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Book Description
While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…

Author: Michael E. Bernard
Publisher: Springer
ISBN: 3319931180
Category : Psychology
Languages : en
Pages : 391

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Book Description
This authoritative volume commemorates six decades of Rational Emotive Behavior Therapy by assembling its current state of theory, practice, and research. Bedrock chapters on defining features, assessment and measurement, and empirical findings place REBT squarely in the cognitive-behavioral landscape, reinforcing its status as a significant therapeutic approach. The book’s palette of applications shows the flexibility and effectiveness of REBT in school, workplace, and other settings, with worried parents and “stuck” athletes, and as a foundation for brief interventions. And the survey of guiding principles and the evolution of the method by REBT founder Albert Ellis is a testament to its enduring clinical value. Included in the coverage: · A comparison of REBT with other cognitive behavior therapies. · The measurement of irrationality and rationality. · Empirical Research in REBT theory and practice. · Rational Emotive Behavior Therapy and the working alliance. · Brief interventions in Rational Emotive Behavior Therapy. · REBT and positive psychology. · Rational emotive behavior education in schools. Advances in REBT will be welcomed as a definitive reference across the REBT community: frontline clinicians, novices, trainees, students, and researchers. Seasoned practitioners looking to incorporate REBT into their repertoires will find it immensely helpful.

Author: Wajid Mahmud Ibn Bashir
Publisher: iUniverse
ISBN: 1440100659
Category : Religion
Languages : en
Pages : 134

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Book Description
The author uses historical and theological information as the basis for the thesis that unless drastic changes are made, the entire Middle Eastern region will fall.

Author: Joe Waters
Publisher: John Wiley & Sons
ISBN: 1118011309
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Author: James Chambers
Publisher: Infobase Holdings, Inc
ISBN: 0780820371
Category : Young Adult Nonfiction
Languages : en
Pages : 354

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Provides consumer finance information for teens about economic principles, wealth development, bank accounts, stocks, bonds, mutual funds, and other financial tools.

Author: Jan Kuzma
Publisher: HarperChristian + ORM
ISBN: 1418556181
Category : Health & Fitness
Languages : en
Pages : 184

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Book Description
Discover the Live Longer Lifestyle—a plan for reducing disease risk based on the famed twenty-five-year Loma Linda health study. In Live 10 Healthy Years Longer, biostatician Dr. Jan Kuzma and Cecil Murphey make a startling connection between the spiritual and physical realms of our lives. After an in-depth twenty-five-year study involving more than 27,000 participants, they discovered an amazing medical breakthrough that offers each of us the potential to live longer, healthier and happier lives. The “live longer lifestyle,” based on Kuzma’s years of research in longevity, presents practical suggestions for reducing heart disease and cancer, losing weight, increasing vitality, enjoying life, and faithfully caring for the body that God has given each of us.

Author: Greg Brenneman
Publisher: Rosetta Books
ISBN: 0795346530
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.

Author: Lior Arussy
Publisher: John Wiley & Sons
ISBN: 0471721344
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App" "Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting "You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside "Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."--Ginger Conlon, Editor-in-Chief, CRM magazine According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers. Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.

Author: Richard Luecke
Publisher: Harvard Business Press
ISBN: 1578518741
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
This timely guide offers advice on how to recognize the need for organizational change, communicate the vision, prepare for structural change, and address emotional responses to downsizing.

Author: Efraim Turban
Publisher: John Wiley & Sons
ISBN: 1119702909
Category : Computers
Languages : en
Pages : 640

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Book Description
Information Technology for Management, 12 Edition provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the newest edition of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. The text offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students with different learning styles easily comprehend and retain information. This blended learning approach combines visual, textual, and interactive content—featuring numerous real-world case studies of how businesses use IT to increase efficiency and productivity, strengthen collaboration and communication, and maximize their competitive advantage. Students learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.