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Author: Izabella Parowicz Publisher: Springer ISBN: 303000287X Category : Business & Economics Languages : en Pages : 158
Book Description
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Author: Izabella Parowicz Publisher: Springer ISBN: 303000287X Category : Business & Economics Languages : en Pages : 158
Book Description
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Author: Deepak Chhabra Publisher: Routledge ISBN: 1136997393 Category : Business & Economics Languages : en Pages : 256
Book Description
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.
Author: Ylva French Publisher: Taylor & Francis ISBN: 1136702318 Category : Social Science Languages : en Pages : 377
Book Description
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
Author: Antónia Correia Publisher: Emerald Group Publishing ISBN: 1787548120 Category : Business & Economics Languages : en Pages : 418
Book Description
The book analyses new perspectives and challenges for the development of tourism and hospitality in emerging international destinations, based on Iran as a heritage destination.
Author: Marlite Halbertsma Publisher: Cambridge Scholars Publishing ISBN: 144383078X Category : Art Languages : en Pages : 255
Book Description
The Heritage Theatre is a book about cultural heritage and globalisation. Cultural heritage is the stage on which the global community, smaller communities and individuals play out their similarities and differences, their identities and singularities. Cultural heritage forms an implicit cultural code governing the relationship between parts and the whole, individuals and communities, communities and outsiders, as well as the relationship between communities and the world as a whole. Cultural heritage, by way of its producers, its products and its audience, presents an image of the world and its inner coherence. The subjects in this book range from places as distant from each other as Dar-es-Salaam, Jakarta, Amsterdam, Le Creusot, Trinidad, Brazzaville, Bremerhaven, New York and Prague, and deal with themes such as wayang, Kylie Minogue, airports and heritage, modernist architecture in Africa and the impact of DNA research on the concept of roots. The volume is based on papers presented at a conference organised by the Erasmus School of History, Culture and Communication of Erasmus University Rotterdam. The authors have backgrounds in cultural studies, art history, anthropology, museum studies, sociology, tourist studies and history.
Author: Takamitsu Jimura Publisher: CABI ISBN: 1786392682 Category : Business & Economics Languages : en Pages : 189
Book Description
Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.
Author: Sally Everett Publisher: SAGE ISBN: 1473965950 Category : Business & Economics Languages : en Pages : 618
Book Description
Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines. Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure. Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.
Author: Angelo Riviezzo Publisher: Routledge ISBN: 1000390705 Category : Business & Economics Languages : en Pages : 181
Book Description
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Author: Razaq Raj Publisher: CABI ISBN: 1845939239 Category : Business & Economics Languages : en Pages : 247
Book Description
With contributions from international experts, this book provides a broad discussion of cultural tourism as a concept and the way it is implemented in diverse regions around the world. It addresses the notion of cultural tourism and what it means to tourism as an industry, and also explores types of cultural tourism offered to tourists and experienced by them. Many international case studies will be included on specific instances of cultural tourism, and current topics like cultural tourism's relationship to sustainability are discussed.
Author: Izabella Parowicz
Author: Izabella Parowicz
Author: Deepak Chhabra
Author: Ylva French
Author: Antónia Correia
Author: Marlite Halbertsma
Author: Takamitsu Jimura
Author: Sally Everett
Author: Angelo Riviezzo
Author: Razaq Raj
Author: