Markets, marketing and developing countries PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Markets, marketing and developing countries PDF full book. Access full book title Markets, marketing and developing countries by Hans van Trijp. Download full books in PDF and EPUB format.
Author: Hans van Trijp Publisher: BRILL ISBN: 9086866999 Category : Business & Economics Languages : en Pages : 192
Book Description
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author: Hans van Trijp Publisher: BRILL ISBN: 9086866999 Category : Business & Economics Languages : en Pages : 192
Book Description
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author: G. S. Kindra Publisher: Routledge ISBN: 1317646703 Category : Business & Economics Languages : en Pages : 272
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: G. S. Kindra Publisher: Routledge ISBN: 131764669X Category : Business & Economics Languages : en Pages : 245
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Eli Avraham Publisher: Springer ISBN: 1137342153 Category : Business & Economics Languages : en Pages : 193
Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Ruby Roy Dholakia Publisher: PHI Learning Pvt. Ltd. ISBN: 9788120337824 Category : Business & Economics Languages : en Pages : 332
Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Author: Hans van Trijp
Author: Hans van Trijp
Author: G. S. Kindra
Author: G. S. Kindra
Author: Eli Avraham
Author: Joanna Kinsey
Author: Gurprit S. Kindra
Author: Ruby Roy Dholakia
Author: John Cave Abbott
Author: John Z. Kracmar
Author: Martin Kriesberg