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Author: Myrna Greenfield Publisher: Savvy Press ISBN: 1939113628 Category : Business & Economics Languages : en Pages : 305
Book Description
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author: Myrna Greenfield Publisher: Savvy Press ISBN: 1939113628 Category : Business & Economics Languages : en Pages : 305
Book Description
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author: Sarah Beth Aubrey Publisher: Storey Publishing ISBN: 1580176976 Category : Business & Economics Languages : en Pages : 177
Book Description
Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.
Author: Vance Corum Publisher: ISBN: 9780963281470 Category : Business & Economics Languages : en Pages : 0
Book Description
Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.
Author: Ellen Polishuk Publisher: The Experiment, LLC ISBN: 1615195130 Category : Business & Economics Languages : en Pages : 347
Book Description
A totally modern, all-purpose handbook for today’s agricultural dreamers—covering the challenges and triumphs of launching any successful farm—from two leading lights in sustainable farming Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today’s market? Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more: Why be a farmer in the 21st century? Do you have what it takes? What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture? How do you access education, land, and other needs with limited capital? How can you reap an actual profit, including a return on land investment? How do you build connections with employees, colleagues, and customers? At the end of the day, how do you measure success? (Hint: Cash your lifestyle paycheck.) More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it’s well within reach—and there’s no greater satisfaction under the sun!
Author: Albert Maxwell Publisher: ISBN: 9781641162951 Category : Technology & Engineering Languages : en Pages : 183
Book Description
Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.
Author: Rebecca Thistlethwaite Publisher: Chelsea Green Publishing ISBN: 1603584382 Category : Business & Economics Languages : en Pages : 306
Book Description
Do you want to make your farm more dynamic, profitable, and-- above all-- sustainable? Thistlethwaite introduces readers to some of the country's most innovative farmers, in order to help you build a triple-bottom-line farming business focused on economic viability, social justice, and ecological soundness.
Author: Forrest Pritchard Publisher: Rowman & Littlefield ISBN: 0762794380 Category : Nature Languages : en Pages : 336
Book Description
One fateful day in 1996, upon discovering that five freight cars’ worth of glittering corn have reaped a tiny profit of $18.16, young Forrest Pritchard undertakes to save his family’s farm. What ensues—through hilarious encounters with all manner of livestock and colorful local characters—is a crash course in sustainable agriculture. Pritchard’s biggest ally is his renegade father, who initially questions his career choice and eschews organic foods for sugary mainstream fare; but just when the farm starts to turn heads at local markets, his father’s health takes a turn for the worse.With poetry and humor, this timely memoir tugs on the heartstrings and feeds the soul long after the last page is turned.
Author: Julie Murphree Publisher: Lulu.com ISBN: 1105761711 Category : Business & Economics Languages : en Pages : 70
Book Description
A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Author: Myrna Greenfield
Author: Myrna Greenfield
Author: Jeff Ishee
Author: Jean-Martin Fortier
Author: Sarah Beth Aubrey
Author: Vance Corum
Author: Ellen Polishuk
Author: Albert Maxwell
Author: Rebecca Thistlethwaite
Author: Forrest Pritchard
Author: Julie Murphree