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Author: Martha Rogers Publisher: John Wiley & Sons ISBN: 1119815347 Category : Business & Economics Languages : en Pages : 517
Book Description
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author: Martha Rogers Publisher: John Wiley & Sons ISBN: 1119815347 Category : Business & Economics Languages : en Pages : 517
Book Description
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author: Martha E. Rogers Publisher: ISBN: Category : Medical Languages : en Pages : 164
Book Description
An Introduction to the Theoretical Basis of Nursing marked the advent of a new era in nursing science. With a view of nursing as a "learned profession," this landmark work staked out a substantive knowledge base for the discipline. The science of unitary human beings proposed by Rogers was a radical departure from all that had come before and is seen by many as pioneering the beginning of a paradigmatic shift within the profession.--PubMed.
Author: Violet M. Malinski Publisher: Prentice Hall ISBN: Category : Nursing Languages : en Pages : 248
Book Description
Aufsatzsammlung zur Entwicklung der Idee und Theorie "Science of Unitary Human Beings" von Martha Rogers und zur Weiterentwicklung und praktischen Anwendung dieser Theorie in der Krankenpflege und in Studien.
Author: Martha E. Rogers Publisher: F. A. Davis Company ISBN: Category : Biography & Autobiography Languages : en Pages : 392
Book Description
A towering figure in modern nursing, Rogers (1914-94) died during the final preparation of this collection of writings by and about her. They cover her role in the development of nursing science, the influences that shaped her life, education and research, professional and political issues, her Science of Unitary Human Beings, her ideas about nursing in space, and salutes to her on her 75th birthday. Annotation copyright by Book News, Inc., Portland, OR
Author: Martha Rogers Publisher: Charisma Media ISBN: 1616384379 Category : Fiction Languages : en Pages : 305
Book Description
The first book in the Seasons of the Heart series is set in Connecticut in 1888, the year of what historians call “The White Hurricane.” The story reveals the power of God’s love to change lives and heal hearts. Summer Dream tells of a young couple’s love for each other and the obstacles that stand in their path of happiness. Until Nathan Reed resolves his anger with God and his family, he has no hopes of courting Rachel Winston, the minister’s daughter. As the daughter of a small-town minister in Connecticut, Rachel Winston believes the only way she’ll ever have a husband is to visit her aunt in Boston for the social season until Nathan Reed arrives in town. Although attracted to Rachel, Nathan avoids her because he has no desire to become involved with a Christian after experiences with his own family. When a devastating blizzard paralyzes New England, Nathan is caught in it and lies near death in the Winston home. Through the ministrations and tender care of Rachel and her mother, Nathan learns a lesson in love and forgiveness that leads him back to his home in the South. Before he can declare his love for Rachel, he must make amends with his own family. Will he return to Connecticut before Rachel leaves her home to head west as a missionary in Oklahoma Territory?
Author: Martha Rogers Publisher: Charisma Media ISBN: 1599799928 Category : Fiction Languages : en Pages : 306
Book Description
DIVWill heiress Lucinda Bishop learn the meaning of true love and forgiveness on the Oklahoma plains?/divDIV /divDIVIn 1896, after her parents’ deaths, seventeen-year-old heiress Lucinda Bishop is sent to Oklahoma to live with her aunt and uncle. But Oklahoma ranch life brings her more than she bargained for when she meets ranch hand Jake Starnes, a drifter who is running from his past. As her friendship with Jake grows, Lucinda faces emotions she’s never before experienced./divDIV /divAs Jake learns more about God’s love for him, he realizes he must face his past and the consequences of his actions, even if it means he will lose the one girl he loves. Will he be able to get his life together before someone else claims her hand…or even her life?
Author: Martha Rogers Publisher: Charisma Media ISBN: 1616380241 Category : Fiction Languages : en Pages : 304
Book Description
Becky Haynes returns to Barton Creek after college with a new independent spirit that baffles her longtime friend Rob Frankston. Her new attitude toward her faith, family, and friends confuses her family. Will Rob convince Becky to return to the faith of her childhood before the town of Barton Creek is destroyed?
Author: Don Peppers Publisher: Penguin ISBN: 1101561270 Category : Business & Economics Languages : en Pages : 238
Book Description
How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this "trustability" will transform every industry. Retail banks won't be able to rely as much on overdraft charges. Consumers will expect retailers to remind them when they have unused balances on gift cards. Credit card companies will coach customers to avoid excessive borrowing. Cell phone providers will help customers find appropriate calling plans for their usage patterns. Success won't come from top-down rules and processes, but from bottom-up solutions on the part of employees and customers themselves. And the most successful businesses will earn and keep the extreme trust of everyone they interact with
Author: Martha Rogers Publisher: Charisma Media ISBN: 1616384980 Category : Fiction Languages : en Pages : 306
Book Description
After her move to Texas, Abigail Monroe quickly suspects that the only brightspot in her new life is the town's doctor, Elliot Jensen. But can he overcomethe guilt and self-doubt he holds from his past mistakes?
Author: Martha Rogers
Author: Martha Rogers
Author: Martha E. Rogers
Author: Violet M. Malinski
Author: Martha E. Rogers
Author: Martha Rogers
Author: Martha Rogers
Author: Martha Rogers
Author: Don Peppers
Author: Martha Rogers
Author: Martha Rogers