Author: Yvon Prehn Publisher: Wipf and Stock Publishers ISBN: 1620325713 Category : Religion Languages : en Pages : 176
Book Description
Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.
Author: Richard L. Reising Publisher: Baker Books ISBN: 9781441200310 Category : Religion Languages : en Pages : 208
Book Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Author: Robert E Stevens Publisher: Routledge ISBN: 1135792593 Category : Business & Economics Languages : en Pages : 186
Book Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Author: Nelson Searcy Publisher: Baker Books ISBN: 1493406841 Category : Religion Languages : en Pages : 256
Book Description
Starting a church from scratch? Start here! Launch offers specific strategies for beginning a church with no members, no money, and no staff. Readers get clear, practical how-to strategies for quickly raising funds, creating a team, planning services, effective evangelism, and rapidly developing a growing membership. Specific advice is included for reaching that often difficult-to-target demographic, the 20- to 40-year-old. Now thoroughly revised and expanded to keep up with the ever-changing landscape of church planting.
Author: Nona Jones Publisher: Zondervan ISBN: 0310104017 Category : Religion Languages : en Pages : 192
Book Description
This book outlines digital discipleship principles for building an online community and provides practical instruction for how to do it no matter how big or small a local church may be. There are more than 2.3 billion professing Christians in the world and more and more new churches launching globally, yet statistics show that in-person church attendance is declining or plateauing in every nation. Although social technology has been around for more than two decades, church leaders have long bristled at the idea of church online, ranking it as the last concern on their minds in Barna's 2020 state of the church report published February 3, 2020. And then, three weeks later, COVID-19 closed the doors of every church on earth and suddenly forced them entirely online. Nona Jones, a globally acclaimed thought leader on leveraging technology for ministry, had been leading a movement and sounding the alarm for several years to make digital discipleship a central part of every church’s ministry approach. In From Social Media to Social Ministry, she outlines her digital discipleship principles and provides practical instruction for how to do it no matter how big or small a local church may be. There are plenty of books to help churches build a social media strategy, but this is the first book of its kind that goes beyond digital marketing to digital ministry. Readers will leave this book with: Clarity on what discipleship truly is The data that underscores the urgency for digital discipleship Understanding of the resources required to do it well A step-by-step guide on how to implement digital discipleship into ministry plans Knowledge of the differences among and purposes of the most popular social platforms, as well as the tools best positioned for digital ministry
Author: Mark Dever Publisher: Crossway ISBN: 1433518422 Category : Religion Languages : en Pages : 224
Book Description
Dever and Alexander propose a model of complete reliance and submission to the gospel when building a healthy church. Great resource for pastors, elders, and others interested in the vitality of their church.
Author: Nelson Searcy Publisher: Baker Books ISBN: 1441213198 Category : Religion Languages : en Pages : 240
Book Description
Maximize is the ultimate how-to book for pastors and church leaders who long for their churches to be fully resourced to carry out ministry initiatives without financial strain. Pastor Nelson Searcy provides an innovative, step-by-step plan for turning first-time givers into extravagant stewards of God's resources. Shining a light on the often taboo subject of money, Maximize will explore what causes someone to give for the first time and what leaders can do to systemize and maximize these gifts while growing strong disciples. Readers will learn how to -cultivate first-time givers -motivate people to tithe -develop an ongoing stewardship system -follow up with givers the right way -develop multiple giving options -shepherd the five types of givers in the church -educate people to grow in the grace of giving Stewardship is an essential part of discipleship. This revolutionary yet biblically based guide will chase the money discussion out of the darkness and bring it the attention it deserves. Every pastor needs a copy of Maximize!
Author: Bunnie Jackson-Ransom Publisher: Xulon Press ISBN: 9781498403344 Category : Business & Economics Languages : en Pages : 220
Book Description
Bringing people to Christ is the underlying purpose of this book. This is why we constantly search for techniques and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14 gives the following guidance. How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? (NIV) This book was written for the primary purpose of assisting those small-to-moderate size churches "get the word out" telling the story about the good works they are doing within their congregations and their communities to bring people closer to God. I choose the tools of marketing and public relations - my chosen profession - and applied the principles of evangelism. I believe this to be my personal ministry. If your church budget will not accommodate a staff member dedicated to the tasks of marketing and public relations, this book will show the Public Relations Committee Chairperson how to handle just about every marketing task needed. If your church has assigned the task of marketing and/or public relations to an associate minister who has no hands-on experience in this field, this book is the answer. If you are a seasoned public relations or media specialist working within your church, this book will provide you with a strategy for directing your skills to work with a church and its ministries. Of course, it does not hurt the pastor to learn more about how marketing and public relations tools and tactics can assist in the growth of the church and simultaneously help people to create a relationship with God. Ambassador Michael Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The Interdenominational Theological Center (Atlanta, GA) Ms. Jackson-Ransom is to be commended for developing this exceptional public relations and marketing resource for the Church. Her years of success, representing clients and managing the reputations and activities of individuals and organizations in the public and private sector, have produced a savvy handbook that appropriates that same professional media and marketing know-how to pastors and lay leaders. Clear and concise, the instruction should empower readers to better understand the requisite approach, timing and professional response that today's competitiveness requires to effectively represent ministry through media. It is truly "First Class!" Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove Baptist Church (DeKalb Co, GA) - This book is a must read for every pastor and church leader. The whole idea of "marketing our church and ministry" is relatively new in our culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks and writes. Her advice and experience are sound. The world is changing at a rapid pace. Yet, the church continues to lag behind with outdated methods that will not reach future generations. Her passion is evident when she spoke to our church staff and leaders. Her work and guidance with our public relations team, church trustees, and ministry staff has already yielded positive results. Not only read this book, but allow Bunnie to speak personally and coach your team on these principles. We are proud she came our way.
Author: Yvon Prehn
Author: Richard L. Reising
Author: Robert D. Hisrich
Author: George Barna
Author: Robert E Stevens
Author: Nelson Searcy
Author: Nona Jones
Author: Mark Dever
Author: Nelson Searcy
Author: Bunnie Jackson-Ransom