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Author: Lee Odden Publisher: John Wiley & Sons ISBN: 1118167775 Category : Business & Economics Languages : en Pages : 259
Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Lee Odden Publisher: John Wiley & Sons ISBN: 1118167775 Category : Business & Economics Languages : en Pages : 259
Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Mykel J. Kochenderfer Publisher: MIT Press ISBN: 0262047012 Category : Computers Languages : en Pages : 701
Book Description
A broad introduction to algorithms for decision making under uncertainty, introducing the underlying mathematical problem formulations and the algorithms for solving them. Automated decision-making systems or decision-support systems—used in applications that range from aircraft collision avoidance to breast cancer screening—must be designed to account for various sources of uncertainty while carefully balancing multiple objectives. This textbook provides a broad introduction to algorithms for decision making under uncertainty, covering the underlying mathematical problem formulations and the algorithms for solving them. The book first addresses the problem of reasoning about uncertainty and objectives in simple decisions at a single point in time, and then turns to sequential decision problems in stochastic environments where the outcomes of our actions are uncertain. It goes on to address model uncertainty, when we do not start with a known model and must learn how to act through interaction with the environment; state uncertainty, in which we do not know the current state of the environment due to imperfect perceptual information; and decision contexts involving multiple agents. The book focuses primarily on planning and reinforcement learning, although some of the techniques presented draw on elements of supervised learning and optimization. Algorithms are implemented in the Julia programming language. Figures, examples, and exercises convey the intuition behind the various approaches presented.
Author: Lisa Kardos Publisher: Lisa Kardos, Ph.D. via PublishDrive ISBN: Category : Business & Economics Languages : en Pages : 89
Book Description
Optimize Your Productivity is the go-to guide for getting more done in less time, especially if other productivity systems have failed you in the past. Lisa Kardos, Ph.D., an engineer, bestselling author, speaker, and consultant, has authored another title in the spirit of applying engineering best practices as a logical approach to improve our lives. Optimize Your Productivity will not only help you get to the root of your productivity issues, but it will also provide an interesting and unique approach to the formidable subject, including a "quickstart" guide to aid you immediately. If you know you could be more productive, or need some motivation to improve your productivity, this book will not disappoint!
Author: Donald A. Pierre Publisher: Courier Corporation ISBN: 0486136957 Category : Mathematics Languages : en Pages : 640
Book Description
Broad-spectrum approach to important topic. Explores the classic theory of minima and maxima, classical calculus of variations, simplex technique and linear programming, optimality and dynamic programming, more. 1969 edition.
Author: Edwin K. P. Chong Publisher: John Wiley & Sons ISBN: 0471654000 Category : Mathematics Languages : en Pages : 497
Book Description
A modern, up-to-date introduction to optimization theory and methods This authoritative book serves as an introductory text to optimization at the senior undergraduate and beginning graduate levels. With consistently accessible and elementary treatment of all topics, An Introduction to Optimization, Second Edition helps students build a solid working knowledge of the field, including unconstrained optimization, linear programming, and constrained optimization. Supplemented with more than one hundred tables and illustrations, an extensive bibliography, and numerous worked examples to illustrate both theory and algorithms, this book also provides: * A review of the required mathematical background material * A mathematical discussion at a level accessible to MBA and business students * A treatment of both linear and nonlinear programming * An introduction to recent developments, including neural networks, genetic algorithms, and interior-point methods * A chapter on the use of descent algorithms for the training of feedforward neural networks * Exercise problems after every chapter, many new to this edition * MATLAB(r) exercises and examples * Accompanying Instructor's Solutions Manual available on request An Introduction to Optimization, Second Edition helps students prepare for the advanced topics and technological developments that lie ahead. It is also a useful book for researchers and professionals in mathematics, electrical engineering, economics, statistics, and business. An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.
Author: Kapil Gupta Publisher: Springer ISBN: 3030196380 Category : Technology & Engineering Languages : en Pages : 237
Book Description
This book provides a detailed understanding of optimization methods as they are implemented in a variety of manufacturing, fabrication and machining processes. It covers the implementation of statistical methods, multi-criteria decision making methods and evolutionary techniques for single and multi-objective optimization to improve quality, productivity, and sustainability in manufacturing. It reports on the theoretical aspects, special features, recent research and latest development in the field. Optimization of Manufacturing Processes is a valuable source of information for researchers and practitioners, as it fills the gap where no dedicated book is available on intelligent manufacturing/modeling and optimization in manufacturing. Readers will develop an understanding of the implementation of statistical and evolutionary techniques for modeling and optimization in manufacturing.
Author: Joaquim R. R. A. Martins Publisher: Cambridge University Press ISBN: 110898861X Category : Mathematics Languages : en Pages : 653
Book Description
Based on course-tested material, this rigorous yet accessible graduate textbook covers both fundamental and advanced optimization theory and algorithms. It covers a wide range of numerical methods and topics, including both gradient-based and gradient-free algorithms, multidisciplinary design optimization, and uncertainty, with instruction on how to determine which algorithm should be used for a given application. It also provides an overview of models and how to prepare them for use with numerical optimization, including derivative computation. Over 400 high-quality visualizations and numerous examples facilitate understanding of the theory, and practical tips address common issues encountered in practical engineering design optimization and how to address them. Numerous end-of-chapter homework problems, progressing in difficulty, help put knowledge into practice. Accompanied online by a solutions manual for instructors and source code for problems, this is ideal for a one- or two-semester graduate course on optimization in aerospace, civil, mechanical, electrical, and chemical engineering departments.
Author: Ben Garney Publisher: Course Technology ISBN: 9781598634358 Category : Computers Languages : en Pages : 334
Book Description
This book covers the theory and practice of optimization, providing a foundation of techniques and knowledge that apply to a wide variety of hardware and software. It uses small focused performance tests to give practical numbers for common optimization scenarios.--[book cover]
Author: Alison B Powell Publisher: Yale University Press ISBN: 0300258666 Category : Social Science Languages : en Pages : 225
Book Description
A unique examination of the civic use, regulation, and politics of communication and data technologies City life has been reconfigured by our use—and our expectations—of communication, data, and sensing technologies. This book examines the civic use, regulation, and politics of these technologies, looking at how governments, planners, citizens, and activists expect them to enhance life in the city. Alison Powell argues that the de facto forms of citizenship that emerge in relation to these technologies represent sites of contention over how governance and civic power should operate. These become more significant in an increasingly urbanized and polarized world facing new struggles over local participation and engagement. The author moves past the usual discussion of top-down versus bottom-up civic action and instead explains how citizenship shifts in response to technological change and particularly in response to issues related to pervasive sensing, big data, and surveillance in "smart cities".
Author: Carl Cederström and André Spicerm Publisher: OR Books ISBN: 1682191036 Category : Biography & Autobiography Languages : en Pages : 360
Book Description
In these pages, the authors of the widely-acclaimed The Wellness Syndrome throw themselves headlong into the world of self-optimization, a burgeoning movement that seeks to transcend the limits placed on us by being merely human, whether the feebleness of our bodies or our mental incapacities. Cederström and Spicer, though willing guinea pigs in an extraordinary (and sometimes downright dangerous) range of techniques and technologies, had hitherto undertaken little by way of self-improvement. They had rarely seen the inside of a gym, let alone utilized apps that deliver electric shocks in pursuit of improved concentration. But, in the course of a year spent researching this book, they wore head-bands designed to optimize meditation, attempted to boost their memory through learning associative techniques (and failed to be admitted to MENSA), trained for weightlifting competitions, wrote what they (still) hope might become a bestselling Scandinavian detective story, enrolled in motivational seminars and tantra sex workshops, attended new-age retreats and man-camps, underwent plastic surgery, and experimented with vibrators and productivity drugs. André even addressed a London subway car whilst (nearly) naked in an attempt to boost attention. Somewhat surprisingly, the two young professors survived this year of rigorous research. Further, they have drawn deeply on it to produce a hilarious and eye-opening book. Written in the form of two parallel diaries, Desperately Seeking Self-Improvement provides a biting analysis of the narcissism and individual competitiveness that increasingly pervades a culture in which social solutions are receding and individual self-improvement is the only option left.
Author: Lee Odden
Author: Lee Odden
Author: Mykel J. Kochenderfer
Author: Lisa Kardos
Author: Donald A. Pierre
Author: Edwin K. P. Chong
Author: Kapil Gupta
Author: Joaquim R. R. A. Martins
Author: Ben Garney
Author: Alison B Powell
Author: Carl Cederström and André Spicerm