Author: Sandy Jap Publisher: FT Press ISBN: 0134386930 Category : Business & Economics Languages : en Pages : 314
Book Description
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”
Author: Kristi Wientge Publisher: Simon & Schuster Books for Young Readers ISBN: 1534438157 Category : Juvenile Fiction Languages : en Pages : 256
Book Description
Twelve-year-old Flor faces a bittersweet summer with a pageant, a frenemy, and a hive full of honey. It’s the summer before eighth grade and Flor is stuck at home and working at her family’s mattress store, while her best friend goes off to band camp (probably to make new friends). It becomes even worse when she’s asked to compete in the local honey pageant. This means Flor has to spend the summer practicing her talent (recorder) and volunteering (helping a recluse bee-keeper) with Candice, her former friend who’s still bitter about losing the pageant crown to Flor when they were in second grade. And she can’t say no. Then there’s the possibility that Flor and her family are leaving to move in with her mom’s family in New Jersey. And with how much her mom and dad have been fighting lately, is it possible that her dad may not join them? Flor can’t let that happen. She has a lot of work to do.
Author: Ken Auletta Publisher: Penguin ISBN: 0735220883 Category : Social Science Languages : en Pages : 386
Book Description
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Author: Jaime E. Settle Publisher: Cambridge University Press ISBN: 1108472532 Category : Business & Economics Languages : en Pages : 333
Book Description
Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
Author: Jennifer Castle Publisher: Zest Books ™ ISBN: 1541579674 Category : Juvenile Nonfiction Languages : en Pages : 144
Book Description
Middle school friendships can be a source of great joy one day, then pain and anxiety the next. Friends and Frenemies examines the complexities of friendship and helps readers start building communication tools that will last a lifetime. The book tackles big questions such as: "How can I make friends?" and "What if I feel like I need to end a friendship?" Friends and Frenemies includes not just advice, but also comments from real kids, advice from older teens who have been there and done that, quizzes, polls, and other interactive elements that encourage readers to engage with the book, adding their own thoughts and experiences.
Author: Piper Rayne Publisher: Piper Rayne, Inc. ISBN: Category : Fiction Languages : en Pages : 249
Book Description
Hollywood heartthrob, Gavin Price invaded our small town, Sunrise Bay, like he owned it. Gavin was my biggest celebrity crush when I was young. He bears the charisma of an easygoing boy-next-door mixed with a rule-breaker personality both in person and on screen. For a moment, I thought maybe my fairy godmother sent him to me. Until he decided to run against my mother for mayor. Everyone in our town knows my mom’s happiness comes before my own, so I take it as my personal mission to show him who really runs this town. I just didn’t realize that being my mom’s right-hand woman would put me in such close proximity to him. Very quickly, I question whether he wants to win the mayoral race or me.
Author: Lilien, Gary L. Publisher: Edward Elgar Publishing ISBN: 1800376871 Category : Business & Economics Languages : en Pages : 713
Book Description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author: Jeffrey W. Taliaferro Publisher: Oxford University Press, USA ISBN: 0190939303 Category : History Languages : en Pages : 313
Book Description
The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.
Author: Sandy Jap
Author: Sandy D. Jap
Author: Kristi Wientge
Author: Ken Auletta
Author: Jaime E. Settle
Author: Jennifer Castle
Author: Stephanie Sorkin
Author: Piper Rayne
Author: Lilien, Gary L.
Author: Jeffrey W. Taliaferro