Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 594
Book Description
Polk's (Trow's) New York Copartnership and Corporation Directory, Boroughs of Manhattan and Bronx
Polk's (Trow's) New York Copartnership and Corporation Directory, Boroughs of Manhattan and Bronx
Author: R.L. Polk & Co
Publisher:
ISBN:
Category : Bronx (New York, N.Y.)
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Bronx (New York, N.Y.)
Languages : en
Pages :
Book Description
Trow (formerly Wilson's) Copartnership and Corporation Directory of the Boroughs of Manhattan and the Bronx, City of New York
Polk's New York Copartnership and Corporation Directory
Trow (formerly Wilson's) Copartnership and Corporation Directory of the Boroughs of Manhattan and the Bronx, City of New York
Profit Margins
Author: Jeremy Groskopf
Publisher: Indiana University Press
ISBN: 0253059364
Category : Performing Arts
Languages : en
Pages : 295
Book Description
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Publisher: Indiana University Press
ISBN: 0253059364
Category : Performing Arts
Languages : en
Pages : 295
Book Description
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 2666
Book Description
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 2666
Book Description
Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 934
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 934
Book Description
Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971
Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 658
Book Description
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 658
Book Description
Bulletin of the New York Public Library
Author: New York Public Library
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 1050
Book Description
Includes its Report, 1896-19 .
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 1050
Book Description
Includes its Report, 1896-19 .