Author: Jeremy Groskopf Publisher: Indiana University Press ISBN: 0253059364 Category : Performing Arts Languages : en Pages : 295
Book Description
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Author: Vicki Suiter Publisher: Createspace Independent Publishing Platform ISBN: 9781983932670 Category : Languages : en Pages : 154
Book Description
Being the owner of a contracting company can feel overwhelming, frustrating, and downright life draining, particularly when you're working more hours than there are in a day. You'd delegate more to others, but you worry they won't follow through, or do the job as well as you would. You want to charge more-heck, you need to charge more-but you're afraid you'll lose your shirt to the competition. You're bleeding money, but don't know precisely how to fix the problem, where to begin. Actually, even if you knew where to begin, where would you find the time to make critical changes? Help is here in the form of a doable, step-by-step guide that will put money in your pocket, and more time and fun in your day. Learn how to: - Keep your finger on the critical pulse points that drive success - Depend on your employees to take ownership - Close more deals while charging more money - Develop an air of confidence that magnetizes potential customers - Manage the project scope and stop the profit bleed of cost overruns If you can't remember the last time you took a vacation or watched your kids' soccer game, or the last time you reviewed your balance sheet with a sense of pride and excitement, this book is for you.
Author: Devin Knight Publisher: Packt Publishing Ltd ISBN: 1789130921 Category : Computers Languages : en Pages : 194
Book Description
Bring your data to life with Power BI Key Features Get to grips with the fundamentals of Microsoft Power BI and its Business Intelligence capabilities Build accurate analytical models, reports and dashboards Get faster and more intuitive insights from your data using Microsoft Power BI Book DescriptionMicrosoft Power BI is a cloud-based service that helps you easily visualize and share insights using your organization's data.This book will get you started with business intelligence using the Power BI toolset, covering essential concepts such as installation,designing effective data models, as well as building basic dashboards and visualizations to make your data come to life You will learn how to get your data the way you want – connecting to data sources sources and how to clean your data with the Power BI Query Editor. You will next learn how to properly design your data model to make your data easier to work with.. You will next learn how to properly design your data model to navigate table relationships and build DAX formulas to make your data easier to work with. Visualizing your data is another key element of this book, and you will learn how to follow proper data visualization styles and enhanced digital storytelling techniques. By the end of this book, you will understand how to administer your organization's Power BI environment so deployment can be made seamless, data refreshes can run properly, and security can be fully implementedWhat you will learn Connect to data sources using both import and DirectQuery options Use the Query Editor to apply data transformations and data cleansing processes, including learning how to write M and R scripts Design optimized data models by designing relationships and DAX calculations Leverage built-in and custom visuals to design effective reports Use the Power BI Desktop and Power BI Service to implement Row Level Security on your model Administer a Power BI cloud tenant for your organization Deploy your Power BI Desktop files into the Power BI Report Server Who this book is for This book is for aspiring Business Intelligence professionals who want to get up and running with Microsoft Power BI. If you have a basic understanding of BI concepts and want to learn how to apply them using Microsoft Power BI, this book is for you.
Author: Lawrence L. Steinmetz Publisher: John Wiley & Sons ISBN: 1118040619 Category : Business & Economics Languages : en Pages : 274
Book Description
Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.
Author: Katrina Avila Munichiello Publisher: Tuttle Publishing ISBN: 9780804848992 Category : Literary Collections Languages : en Pages : 256
Book Description
A Tea Reader contains a selection of stories that cover the spectrum of life. This anthology shares the ways that tea has changed lives through personal, intimate stories. Read of deep family moments, conquered heartbreak, and peace found in the face of loss. A Tea Reader includes stories from all types of tea people: people brought up in the tea tradition, those newly discovering it, classic writings from long-ago tea lovers and those making tea a career. Together these tales create a new image of a tea drinker. They show that tea is not simply something you drink, but it also provides quiet moments for making important decisions, a catalyst for conversation, and the energy we sometimes need to operate in our lives. The stories found in A Tea Reader cover the spectrum of life, such as the development of new friendships, beginning new careers, taking dream journeys, and essentially sharing the deep moments of life with friends and families. Whether you are a tea lover or not, here you will discover stories that speak to you and inspire you. Sit down, grab a cup, and read on.
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations Publisher: ISBN: Category : Food industry and trade Languages : en Pages : 64
Author: Jay Smith Publisher: ISBN: 9781980619345 Category : Engineering Languages : en Pages : 168
Book Description
This databook is an essential handbook for every engineering student or professional.Engineers' Practical Databook provides a concise and useful source of up-to-date essential formula, charts, and data for the student or practising engineer, technologist, applied mathematician or undergraduate scientist. Unlike almost all other engineering handbooks out there, this one doesn't package itself as a heavy, expensive or cumbersome textbook, and doesn't contain any preamble or lengthy chapters of 'filler' material. You will find value cover-to-cover with all the essential formula, charts, and materials data. This handbook is suitable for use in support of Higher Education programmes, including Higher National Diplomas and accredited engineering degrees. Topics include the essentials of aerospace, civil, electrical and electronic, mechanical and general engineering. Chapters include Mathematics, Materials, Mechanics, Structures, Machines and Mechanisms, Electrical and Electronics, Thermodynamics, Fluid Mechanics, Systems, and Project Management. First Edition is in SI Units. - Easy to use - Chapters organised by module/discipline topic - Physical, geometric, thermal, chemical and electrical properties - All variables and units clearly defined - Essential technical data
Author: Aswath Damodaran Publisher: John Wiley & Sons ISBN: 1118064143 Category : Business & Economics Languages : en Pages : 269
Book Description
An accessible, and intuitive, guide to stock valuation Valuation is at the heart of any investment decision, whether that decision is to buy, sell, or hold. In The Little Book of Valuation, expert Aswath Damodaran explains the techniques in language that any investors can understand, so you can make better investment decisions when reviewing stock research reports and engaging in independent efforts to value and pick stocks. Page by page, Damodaran distills the fundamentals of valuation, without glossing over or ignoring key concepts, and develops models that you can easily understand and use. Along the way, he covers various valuation approaches from intrinsic or discounted cash flow valuation and multiples or relative valuation to some elements of real option valuation. Includes case studies and examples that will help build your valuation skills Written by Aswath Damodaran, one of today's most respected valuation experts Includes an accompanying iPhone application (iVal) that makes the lessons of the book immediately useable Written with the individual investor in mind, this reliable guide will not only help you value a company quickly, but will also help you make sense of valuations done by others or found in comprehensive equity research reports.
Author: Jeremy Groskopf
Author: Bill Lee
Author: Vicki Suiter
Author: Albert D. Bates
Author: Devin Knight
Author: Lawrence L. Steinmetz
Author: Katrina Avila Munichiello
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Author: Jay Smith
Author: Aswath Damodaran