Product Management: Understanding Business Context and Focus PDF Download

Author: Asomi Ithia
Publisher: Troubador Publishing Ltd
ISBN: 1838596801
Category : Business & Economics
Languages : en
Pages : 112

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Book Description
Product management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation’s aims, strategies and culture and what they mean for them.

Author: Asomi Ithia
Publisher: Troubador Publishing Ltd
ISBN: 1838597786
Category : Business & Economics
Languages : en
Pages : 168

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Book Description
Once a product is in market, new adventures with fresh opportunities and challenges start. Product Management: Bringing New Products to Market is designed to equip you with the tools and insights you need to understand your current context and make decisions for moving your product forward.

Author: Asomi Ithia
Publisher: Troubador Publishing Ltd
ISBN: 1838597484
Category : Design
Languages : en
Pages : 248

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Book Description
Whether creating a product from nothing or making a stepped change to an existing product, the task presents many opportunities to ask and seek answers to fundamental questions that will steer the final outcome.

Author: Asomi Ithia
Publisher: Troubador Publishing Ltd
ISBN: 1838599223
Category : Business & Economics
Languages : en
Pages : 124

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Book Description
In a new series, Asomi Ithia provides a pragmatic approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts.

Author: Tabassum Memon
Publisher: Packt Publishing Ltd
ISBN: 1801814902
Category : Computers
Languages : en
Pages : 286

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Book Description
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.

Author: Melissa Perri
Publisher: O'Reilly Media
ISBN: 1491973765
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 007177209X
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

Author: Mangalam Nandakumar
Publisher: Packt Publishing Ltd
ISBN: 1788832973
Category : Computers
Languages : en
Pages : 240

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Book Description
A guide to product management exploring the best practices: identifying the impact-driven product, planning for success, setting up and measuring time-bound metrics, and developing a lean product roadmap. Key Features Identifying Impact-Driven Products Investing in Key Business Outcomes Value mapping to maintain a lean product backlog Utilizing time-bound product metrics Eliminating process waste Book Description Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback. What you will learn How do you execute ideas that matter? How can you define the right success metrics? How can you plan for product success? How do you capture qualitative and quantitative insights about the product? How do you know whether your product aligns to desired business goals? What processes are slowing you down? Who this book is for If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.

Author: Timo Wagenblatt
Publisher: Springer
ISBN: 3030198715
Category : Business & Economics
Languages : en
Pages : 475

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Book Description
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.

Author: Steven Haines
Publisher: McGraw Hill Professional
ISBN: 0071805478
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.