Author: Tomoki Kunieda Publisher: Routledge ISBN: 1351797743 Category : Business & Economics Languages : en Pages : 186
Book Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Author: Tomoki Kunieda Publisher: Routledge ISBN: 9780367665371 Category : Languages : en Pages : 186
Book Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Author: Takashi Inoue Publisher: Routledge ISBN: 1351679627 Category : Business & Economics Languages : en Pages : 321
Book Description
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Author: Various Publisher: Kinema Club ISBN: 9780692629956 Category : Communication and technology Languages : en Pages : 295
Book Description
The Japanese media system is in a state of flux as a result of shifts in the digital economy, new audience metrics and declining print and broadcast revenues. This volume examines issues of media consolidation, participatory culture and franchising in contemporary Japan, and explores how the Japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and co-opting fan movements. The chapters consider conflict and negotiations within the Japanese media system, structural transformations, emerging modes of producer and audience relations and potential sites of innovation.
Author: Marc Steinberg Publisher: Duke University Press ISBN: 0822373297 Category : Social Science Languages : en Pages : 440
Book Description
Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten
Author: Erica Baffelli Publisher: Routledge ISBN: 1135117845 Category : Religion Languages : en Pages : 192
Book Description
The Open Access version of this book, available at www.taylorfrancis.com/books/9781135117849, has been made available under a Creative Commons Attribution-Non Commercial-No Derivative 4.0 license. Japanese "new religions" (shinshūkyō) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media. Indeed media and new technologies have been extensively used by religious groups not only to spread their messages and to try to reach a wider audience, but also to promote themselves as a highly modern and up-to-date form of religion appropriate for a modern technological age. In 1980s and early 1990s some movements, such as Agonshū , Kōfuku no Kagaku, and Aum Shinrikyō came into prominence especially via the use of media (initially publications, but also ritual broadcasts, advertising campaigns, and public media events). This created new modes of ritual engagement and new ways of interactions between leaders and members. The aim of this book is to develop and illustrate particular key issues in the wider new religions and media nexus by using specific movements as examples. In particular, the analysis of the interaction between media and new religions will focus primarily on three case studies predominantly during the first period of development of the groups.
Author: Alan R. Freitag Publisher: Routledge ISBN: 1134061293 Category : Business & Economics Languages : en Pages : 329
Book Description
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Author: Laurie Anne Freeman Publisher: Princeton University Press ISBN: 1400845874 Category : History Languages : en Pages : 277
Book Description
How is the relationship between the Japanese state and Japanese society mediated by the press? Does the pervasive system of press clubs, and the regulations underlying them, alter or even censor the way news is reported in Japan? Who benefits from the press club system? And who loses? Here Laurie Anne Freeman examines the subtle, highly interconnected relationship between journalists and news sources in Japan. Beginning with a historical overview of the relationship between the press, politics, and the public, she describes how Japanese press clubs act as "information cartels," limiting competition among news organizations and rigidly structuring relations through strict rules and sanctions. She also shows how the web of interrelations extends into, and is reinforced by, media industry associations and business groups (keiretsu). Political news and information are conveyed to the public in Japan, but because of institutional constraints, they are conveyed in a highly delimited fashion that narrows the range of societal inquiry into the political process. Closing the Shop shows us how the press system in Japan serves as neither a watchdog nor a lapdog. Nor does the state directly control the press in ways Westerners might think of as censorship. The level of interconnectedness, through both official and unofficial channels, helps set the agenda and terms of political debate in Japan's mass media to an extent that is unimaginable to many in the United States and other advanced industrial democracies. This fascinating look at Japan's information cartels provides a critical but often overlooked explanation for the overall power and autonomy enjoyed by the Japanese state.
Author: Gregory J. Kasza Publisher: Univ of California Press ISBN: 0520913795 Category : History Languages : en Pages : 355
Book Description
Gregory Kasza examines state-society relations in interwar Japan through a case study of public policy toward radio, film, newspapers, and magazines.
Author: Tomoki Kunieda
Author: Tomoki Kunieda
Author: Takashi Inoue
Author: Various
Author: Marc Steinberg
Author: Erica Baffelli
Author: Barbara Sato
Author: Alan R. Freitag
Author: Laurie Anne Freeman
Author: Gregory J. Kasza