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Author: Colin Mayer Publisher: Oxford University Press ISBN: 0198870701 Category : Business & Economics Languages : en Pages : 433
Book Description
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Author: Colin Mayer Publisher: Oxford University Press ISBN: 0198870701 Category : Business & Economics Languages : en Pages : 433
Book Description
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Author: Colin Mayer Publisher: Oxford University Press ISBN: 0198870701 Category : Business & Economics Languages : en Pages : 433
Book Description
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Author: Alex Edmans Publisher: Cambridge University Press ISBN: 1009062719 Category : Business & Economics Languages : en Pages : 541
Book Description
Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.
Author: Colin P. Mayer Publisher: ISBN: 9780192643698 Category : Business Languages : en Pages : 432
Book Description
In the face of constant change, the nature of business must evolve rapidly if it is to remain relevant to society at large. How then should business change to meet the requirements of the 21st century, in which unbridled globalisation and technological advancements are having profound affects on the wellbeing and prosperity of both the people and the planet? The achievement of purpose is the key to successful transformation - not just having a purpose, but making that purpose real at every level of the organisation. This book provides a precise description of how companies can put purpose into practice. Based on a groundbreaking research project undertaken jointly between the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., it provides a highly accessible account of how companies should determine and implement their corporate purposes.
Author: David Spendlove Publisher: A&C Black ISBN: 1847064108 Category : Education Languages : en Pages : 127
Book Description
Effective assessment is central to the functioning of all schools and this resource from David Spendlove offers guidance for driving student attainment and progress through the Assessment for Learning initiative.
Author: Cyril Kirwan Publisher: Routledge ISBN: 1317102223 Category : Business & Economics Languages : en Pages : 168
Book Description
The ability of a business to engage in real organizational learning and to do so faster and in a more sustainable way than its competitors is being increasingly seen as an essential component of success. In Making Sense of Organizational Learning, Cyril Kirwan examines the wide range of factors necessary to create and sustain organizational learning and knowledge at all levels. At the individual level, the generation of continuous learning opportunities and reflection on experiences are critically important. At the team level, it’s about encouraging collaboration, team learning and the sharing of knowledge. At the organizational level, the emphasis is on building systems to capture and share knowledge and providing strategic leadership for learning. The book shows you how you can best exploit the knowledge that already exists within your organization while at the same time develop the capability of the people that work there. It deals in turn with individual learning; learning with others; learning in organizations; and in particular the role of the HR function and of line managers. Each chapter provides theoretical background and real-world examples. Diagnostic questionnaires, checklists and other tools are also included. Making Sense of Organizational Learning provides an evidence-based argument for the adoption of effective organizational learning policies and practices, and offers a real opportunity to improve performance. Thinking practitioners working in and around learning and development or organization development will find it invaluable, as will those undertaking post-graduate study in HR and related disciplines.
Author: Afdhel Aziz Publisher: Simon and Schuster ISBN: 1682450473 Category : Business & Economics Languages : en Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Margaret Ledwith Publisher: Policy Press ISBN: 1847428754 Category : Social Science Languages : en Pages : 208
Book Description
In a world in which social divisions are widening not lessening, it is essential for community development, or any other practice committed to social justice and sustainability, to understand how power works at every level, from grassroots projects to movements for change. This exciting and practical book is filled to the brim with useful ideas for busy practitioners. Building on the work of Paulo Freire, theories are presented in interesting and straightforward ways to provide an everyday reference for practice. Contained in these pages is all you need to give your practice a critical edge!
Author: Louis Rowitz Publisher: Jones & Bartlett Learning ISBN: 0763750506 Category : Business & Economics Languages : en Pages : 587
Book Description
Rowitz demonstrates how the skills and tools used to build effective leadership in the business world can be adopted by public health professionals. Exercises, case studies, and discussion questions are incorporated into detailed chapters on theories and principles of leadership, applications to public health, leadership skills, and evaluation and research. Rowitz supplements the definition of leadership with practical skills, including communication, delegation, public speaking, media advocacy, and cultural sensitivity
Author: Debra Bekerian Publisher: Oxford University Press ISBN: 0199235910 Category : Education Languages : en Pages : 372
Book Description
Applied Psychology: Putting theory into practice demonstrates how psychology theory is applied in the real world. Uniquely structured as a series of themed 'rooms', it is as novel and engaging as it is essential reading for student mapping a career in psychology.
Author: Colin Mayer
Author: Colin Mayer
Author: Alex Edmans
Author: Colin P. Mayer
Author: David Spendlove
Author: Cyril Kirwan
Author: Afdhel Aziz
Author: Margaret Ledwith
Author: Louis Rowitz
Author: Debra Bekerian