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Author: James Webster Publisher: Routledge ISBN: 1136282122 Category : Social Science Languages : en Pages : 350
Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: James Webster Publisher: Routledge ISBN: 1136282122 Category : Social Science Languages : en Pages : 350
Book Description
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author: James Webster Publisher: Routledge ISBN: 1135603421 Category : Business & Economics Languages : en Pages : 338
Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: Alex Bergen Publisher: Anchor Academic Publishing (aap_verlag) ISBN: 3954896567 Category : Business & Economics Languages : en Pages : 49
Book Description
This study analyzes the determinants of rating changes and the variables' marginal effects on rating change probabilities. Based on the results, it presents transition matrices by computing transition probabilities. Furthermore, this study analyzes subsamples of the data set, conditional on the business cycle and the economic strength of a country, by using interaction effects. The Author of this study thereby verifies whether or how the transition matrices change by including interaction effects. He applies a latent variable approach, using an ordered probit model, to calculate the effects of different variables on the probabilities of rating changes.
Author: Matthias Egger Publisher: John Wiley & Sons ISBN: 0470693142 Category : Medical Languages : en Pages : 512
Book Description
The second edition of this best-selling book has been thoroughly revised and expanded to reflect the significant changes and advances made in systematic reviewing. New features include discussion on the rationale, meta-analyses of prognostic and diagnostic studies and software, and the use of systematic reviews in practice.
Author: James G. Webster Publisher: Routledge ISBN: Category : Language Arts & Disciplines Languages : en Pages : 318
Book Description
When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
Author: Mary Kane Publisher: SAGE Publications ISBN: 1506329209 Category : Social Science Languages : en Pages : 341
Book Description
Conversations About Group Concept Mapping: Applications, Examples, and Enhancements takes a concise, practice-based approach to group concept mapping. After defining the method, demonstrating how to design a project, and providing guidelines to analyze the results, this book then dives into real research exemplars. Conversations with the researchers are based on in depth interviews that connected method, practice and results. The conversations are from a wide variety of research settings, that include mapping the needs of at-risk African American youth, creating dialogue within a local business community, considering learning needs in the 21st century, and identifying the best ways to support teens receiving Supplemental Social Security Income. The authors reflect on the commonalities between the cases and draw out insights into the overall group concept mapping method from each case.
Author: James Webster
Author: James Webster
Author: James Webster
Author: Thomas Capnor Brown
Author: Alex Bergen
Author: Michael A. McDaniel
Author: Matthias Egger
Author: James G. Webster
Author: Personal Analysis Bureau, Chicago
Author: Nellie D. Hampton
Author: Mary Kane