Managing Social Media in Libraries PDF Download

Author: Troy Swanson
Publisher: Elsevier
ISBN: 1780633777
Category : Computers
Languages : en
Pages : 194

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Book Description
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites. Provides practical ways of thinking about social media for library managers and leaders Provides examples of policies, workflows, and uses of social media tools for library managers and leaders Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

Author: Joe, Jennifer
Publisher: IGI Global
ISBN: 1522580980
Category : Language Arts & Disciplines
Languages : en
Pages : 319

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Book Description
The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Author: Phil Bradley
Publisher: Facet Publishing
ISBN: 185604713X
Category : Language Arts & Disciplines
Languages : en
Pages : 193

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Book Description
Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.

Author: Charles Harmon
Publisher: Scarecrow Press
ISBN: 0810887495
Category : Language Arts & Disciplines
Languages : en
Pages : 119

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Book Description
In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.

Author: P. Djèlí Clark
Publisher: Tordotcom
ISBN: 1250767016
Category : Fiction
Languages : en
Pages : 112

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Book Description
Nebula, Locus, and Alex Award-winner P. Djèlí Clark returns with Ring Shout, a dark fantasy historical novella that gives a supernatural twist to the Ku Klux Klan's reign of terror “A fantastical, brutal and thrilling triumph of the imagination...Clark’s combination of historical and political reimagining is cathartic, exhilarating and fresh.” —The New York Times A 2021 Nebula Award Winner! A 2021 Locus Award Winner! A 2021 Hugo Award Finalist! A 2021 World Fantasy Award Finalist! A 2021 Ignyte Award Finalist! A 2021 Shirley Jackson Award Finalist! A 2021 AAMBC Literary Award Finalist! A 2021 British Fantasy Award Finalist! A New York Times Editor's Choice Pick! A Booklist Editor's Choice Pick! A Goodreads Choice Award Finalist! A 2020 SIBA Award Finalist! Featured on the 2021 RUSA Reading List: Fantasy Shortlist! Named a Best of 2020 Pick for NPR | Library Journal | Book Riot | LitReactor | Bustle | Polygon | Washington Post IN AMERICA, DEMONS WEAR WHITE HOODS. In 1915, The Birth of a Nation cast a spell across America, swelling the Klan's ranks and drinking deep from the darkest thoughts of white folk. All across the nation they ride, spreading fear and violence among the vulnerable. They plan to bring Hell to Earth. But even Ku Kluxes can die. Standing in their way is Maryse Boudreaux and her fellow resistance fighters, a foul-mouthed sharpshooter and a Harlem Hellfighter. Armed with blade, bullet, and bomb, they hunt their hunters and send the Klan's demons straight to Hell. But something awful's brewing in Macon, and the war on Hell is about to heat up. Can Maryse stop the Klan before it ends the world? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555707793
Category : Computers
Languages : en
Pages : 130

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Book Description
As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Author: Charles Harmon
Publisher: Scarecrow Press
ISBN: 081088755X
Category : Language Arts & Disciplines
Languages : en
Pages : 116

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Book Description
Since there’s no point in Twittering if no one acts on your tweets and there’s no point in having a Facebook page with a million “likes” if library use doesn’t increase, you’ll welcome the eight best practices presented here because they will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library’s innovative use of Twitter to the United Nations Library’s adoption of a social media policy to the Farmington, Connecticut Public Library’s fantastic work using social media to reach teens who weren’t using the library. Other libraries highlight their ventures into media including blogs, Pinterest, and social catalogs.

Author: Lorri Mon
Publisher: Rowman & Littlefield
ISBN: 1538142961
Category : Language Arts & Disciplines
Languages : en
Pages : 323

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Book Description
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Author: Scott W.H. Young
Publisher: Rowman & Littlefield
ISBN: 1442270527
Category : Language Arts & Disciplines
Languages : en
Pages : 177

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Book Description
Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.

Author: Mark Y. Herring
Publisher: McFarland
ISBN: 9780786453931
Category : Language Arts & Disciplines
Languages : en
Pages : 199

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Book Description
This work skeptically explores the notion that the internet will soon obviate any need for traditional print-based academic libraries. It makes a case for the library’s staying power in the face of technological advancements (television, microfilm, and CD-ROM’s were all once predicted as the contemporary library’s heir-apparent), and devotes individual chapters to the pitfalls and prevarications of popular search engines, e-books, and the mass digitization of traditional print material.