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Social Network Analytics for Contemporary Business Organizations

Social Network Analytics for Contemporary Business Organizations PDF Author: Bansal, Himani
Publisher: IGI Global
ISBN: 1522550984
Category : Business & Economics
Languages : en
Pages : 321

Book Description
Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.