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Author: Allan P. Sand Publisher: Allan P. Sand ISBN: Category : Business & Economics Languages : en Pages : 95
Book Description
This is how Sun Tzu helps you develop and implement promotion & marketing programs! Apply the philosophy of warto expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled “The Art of War”. It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: • Win against larger, better-funded competitors • Design useful marketing strategies that work • Create effective messages that get results • Design material specifically for target publics • Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business philosophy.
Author: Allan P. Sand Publisher: Allan P. Sand ISBN: Category : Business & Economics Languages : en Pages : 95
Book Description
This is how Sun Tzu helps you develop and implement promotion & marketing programs! Apply the philosophy of warto expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled “The Art of War”. It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: • Win against larger, better-funded competitors • Design useful marketing strategies that work • Create effective messages that get results • Design material specifically for target publics • Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business philosophy.
Author: Allan Sand Publisher: ISBN: 9781625050021 Category : Languages : en Pages : 92
Book Description
This is how Sun Tzu would help you develop and implement promotional & marketing programs Apply the philosophy of war to expanding your business 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War." It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: - Win against larger, better-funded competitors - Design useful marketing strategies that work - Create effective messages that get results - Design material specifically for target publics - Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.
Author: James Sonhill DBA Publisher: Sonhill Publishing LLC ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Gary Gagliardi Publisher: Science of Strategy ISBN: 1929194374 Category : Business & Economics Languages : en Pages : 192
Book Description
Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
Author: James Sonhill DBA Publisher: Sonhill Publishing LLC ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Sun Tzu Salesmanship Strategy™ shows you how to be a true sales professional and closer in any sales circumstance. The philosophy of sales in this book is based on a simple and fundamental idea that both buyers and sellers have a similar strategic position they need to carefully plan and establish as well as strategically defend and advance forward. By knowing how this strategic position works you can decisively lead your sales team and effectively make your decisions as well as adaptively serve your buyers and competitively make more sales. This book is a strategy-based sales philosophy rather than a sales tactic with a long set of linear selling scripts. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author: James Sonhill DBA Publisher: Sonhill Publishing LLC ISBN: Category : Business & Economics Languages : en Pages : 260
Book Description
FROM THE BACK COVER: SUN TZU CEO™ shows how you as a business leader and CEO can apply practical strategy principles and formulas from Sun Tzu The Art of War™ for decisive leadership and effective decision making. Becoming a decisive leader and effective decision maker requires you to have three strategy skills. You need authority skills that allow you to focus on generating value. You need planning skills that help you understand where you are now. And you need strategy skills that allow you to strategize and decide like a general. You also need a central decision making system that allows you to take full control of everything you do as a business leader. WHAT THIS BOOK CAN DO FOR YOU: SUN TZU CEO™ offers the most comprehensive business strategy system that all CEOs are searching for. This competitive strategy system which derives directly from Sun Tzu The Art of War™ can help you develop three sets of business skills for success: [1] your business authority skills, [2] your business strategic planning skills, and [3] your business strategy skills. As a CEO and business leader, you are the ultimate decision maker of your own business operation. Your business enterprise and your people depend entirely on you for their survival and success. Your success is also their success. Your failure is also their failure. This is why you must develop these three sets of business skills that will allow you to lead for victory and success like a true general. In this business strategy book SUN TZU CEO™, you will learn how to develop these three sets of business skills for victory and success. First, you learn how to develop your business authority skills. Your business authority skills help you focus on generating business value. You win your competition through your business value. Second, you learn how to develop your business strategic planning skills. Your business strategic planning skills help you define and establish your business strategic position which is the source of your business strength and power. And third, you learn how to develop your business strategy skills. Your business strategy skills help you define and formulate your business strategy cycle. In other words, you can deliver your business value in your competing marketplace and you can make your business strategic plan work only when you have your business strategy cycle that can work in your favor. SUN TZU CEO™ was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War™ and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America™ that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide. SUN TZU CEO™ is one of his nine Sun Tzu Branding™ books which include SUN TZU AOW™, SUN TZU 360™, SUN TZU PRO™, SUN TZU 10X™, SUN TZU BIZ™, SUN TZU ONE™, SUN TZU USA™, and SUN TZU MBA™. When you possess your business authority skills, business strategic planning skills and business strategy skills, you will be able to lead your enterprise and your people like a true general. Your business leadership is more decisive. Your business decisions are more effective. Your business performance is more adaptive. And, your business actions are more competitive. You can develop these three sets of powerful business skills in this business strategy book SUN TZU CEO™. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, please visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author: James Sonhill DBA Publisher: Sonhill Publishing LLC ISBN: Category : Business & Economics Languages : en Pages : 130
Book Description
Sales: Sun Tzu Closer™ Planner is designed to help you master and practice on a daily basis proven and practical strategy principles and strategy formulas for making sales and closing deals which you have discovered and learned in Sales: Five Elements In Four Steps. This Sun Tzu Closer™ Planner is designed to be your central business decisionmaking system which you can use for making effective decisions and taking competitive actions and for making more sales and closing more deals. This unique planner is designed to place you in the heart of everything you do and perform as a sales professional and Sun Tzu Closer™. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author: James Sonhill DBA Publisher: Sonhill Publishing LLC ISBN: Category : Business & Economics Languages : en Pages : 390
Book Description
Sales: Sun Tzu Closer™ Playbook shows you how to practice strategy principles and strategy formulas that you have discovered and learned in Sales: Five Elements In Four Steps so that you can become a true sales professional and Sun Tzu Closer™. You will be able to make more sales and close more deals when you understand how buyers make their buying decisions based on the five elements of sales in four strategic closing steps. These five elements of sales and four strategic closing steps make up a comprehensive strategy-base sales philosophy and a comprehensive strategy-base sales system that you can use to close anyone in any sales circumstances. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author: Allan P. Sand
Author: Allan P. Sand
Author: Allan Sand
Author: James Sonhill DBA
Author: Mark McNeilly
Author: Gary Gagliardi
Author: James Sonhill DBA
Author: Gerald A. Michaelson
Author: James Sonhill DBA
Author: James Sonhill DBA
Author: James Sonhill DBA