Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers PDF Download

Author: Gerald A. Michaelson
Publisher: McGraw Hill Professional
ISBN: 9780071427319
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Battle-tested strategies for marketing your product or service to victory!

Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343

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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Author: James Sonhill DBA
Publisher: Sonhill Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author: Gerald A. Michaelson
Publisher: McGraw Hill Professional
ISBN: 9780071427302
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1440507082
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

Author: James Sonhill DBA
Publisher: Sonhill Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
FROM THE BACK COVER: SUN TZU CEO™ shows how you as a business leader and CEO can apply practical strategy principles and formulas from Sun Tzu The Art of War™ for decisive leadership and effective decision making. Becoming a decisive leader and effective decision maker requires you to have three strategy skills. You need authority skills that allow you to focus on generating value. You need planning skills that help you understand where you are now. And you need strategy skills that allow you to strategize and decide like a general. You also need a central decision making system that allows you to take full control of everything you do as a business leader. WHAT THIS BOOK CAN DO FOR YOU: SUN TZU CEO™ offers the most comprehensive business strategy system that all CEOs are searching for. This competitive strategy system which derives directly from Sun Tzu The Art of War™ can help you develop three sets of business skills for success: [1] your business authority skills, [2] your business strategic planning skills, and [3] your business strategy skills. As a CEO and business leader, you are the ultimate decision maker of your own business operation. Your business enterprise and your people depend entirely on you for their survival and success. Your success is also their success. Your failure is also their failure. This is why you must develop these three sets of business skills that will allow you to lead for victory and success like a true general. In this business strategy book SUN TZU CEO™, you will learn how to develop these three sets of business skills for victory and success. First, you learn how to develop your business authority skills. Your business authority skills help you focus on generating business value. You win your competition through your business value. Second, you learn how to develop your business strategic planning skills. Your business strategic planning skills help you define and establish your business strategic position which is the source of your business strength and power. And third, you learn how to develop your business strategy skills. Your business strategy skills help you define and formulate your business strategy cycle. In other words, you can deliver your business value in your competing marketplace and you can make your business strategic plan work only when you have your business strategy cycle that can work in your favor. SUN TZU CEO™ was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War™ and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America™ that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide. SUN TZU CEO™ is one of his nine Sun Tzu Branding™ books which include SUN TZU AOW™, SUN TZU 360™, SUN TZU PRO™, SUN TZU 10X™, SUN TZU BIZ™, SUN TZU ONE™, SUN TZU USA™, and SUN TZU MBA™. When you possess your business authority skills, business strategic planning skills and business strategy skills, you will be able to lead your enterprise and your people like a true general. Your business leadership is more decisive. Your business decisions are more effective. Your business performance is more adaptive. And, your business actions are more competitive. You can develop these three sets of powerful business skills in this business strategy book SUN TZU CEO™. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, please visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

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Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Author: Hwy-Chang Moon
Publisher: Cambridge University Press
ISBN: 1108470300
Category : Business & Economics
Languages : en
Pages : 335

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Book Description
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.

Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194447
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

Author: Sun Tzu
Publisher:
ISBN:
Category :
Languages : en
Pages : 294

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Book Description
Sun Tzu Marketing Strategy(tm) gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything.