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Author: Drew Neisser Publisher: New Riders ISBN: 0134293827 Category : Business & Economics Languages : en Pages : 403
Book Description
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author: Drew Neisser Publisher: New Riders ISBN: 0134293827 Category : Business & Economics Languages : en Pages : 403
Book Description
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author: Harry J.M. Veendrick Publisher: Springer ISBN: 3319475975 Category : Technology & Engineering Languages : en Pages : 611
Book Description
This textbook provides a comprehensive, fully-updated introduction to the essentials of nanometer CMOS integrated circuits. It includes aspects of scaling to even beyond 12nm CMOS technologies and designs. It clearly describes the fundamental CMOS operating principles and presents substantial insight into the various aspects of design implementation and application. Coverage includes all associated disciplines of nanometer CMOS ICs, including physics, lithography, technology, design, memories, VLSI, power consumption, variability, reliability and signal integrity, testing, yield, failure analysis, packaging, scaling trends and road blocks. The text is based upon in-house Philips, NXP Semiconductors, Applied Materials, ASML, IMEC, ST-Ericsson, TSMC, etc., courseware, which, to date, has been completed by more than 4500 engineers working in a large variety of related disciplines: architecture, design, test, fabrication process, packaging, failure analysis and software.
Author: J Pimbley Publisher: Elsevier ISBN: 0323156800 Category : Technology & Engineering Languages : en Pages : 304
Book Description
Advanced CMOS Process Technology is part of the VLSI Electronics Microstructure Science series. The main topic of this book is complementary metal-oxide semiconductor or CMOS technology, which plays a significant part in the electronics systems. The topics covered in this book range from metallization, isolation techniques, reliability, and yield. The volume begins with an introductory chapter that discusses the microelectronics revolution of the 20th century. Then Chapter 2 puts focus on the CMOS devices and circuit background, discussing CMOS capacitors and field effect transistors. Metallization topics and concepts are covered in Chapter 3, while isolation techniques are tackled in Chapter 4. Long-term reliability of CMOS is the topic covered in Chapter 5. Finally, the ability of semiconductor technology to yield circuits is discussed in Chapter 6. The book is particularly addressed to engineers, scientists, and technical managers.
Author: Gang He Publisher: John Wiley & Sons ISBN: 3527646361 Category : Technology & Engineering Languages : en Pages : 560
Book Description
A state-of-the-art overview of high-k dielectric materials for advanced field-effect transistors, from both a fundamental and a technological viewpoint, summarizing the latest research results and development solutions. As such, the book clearly discusses the advantages of these materials over conventional materials and also addresses the issues that accompany their integration into existing production technologies. Aimed at academia and industry alike, this monograph combines introductory parts for newcomers to the field as well as advanced sections with directly applicable solutions for experienced researchers and developers in materials science, physics and electrical engineering.
Author: J. Theo Kloprogge Publisher: Elsevier ISBN: 0128215380 Category : Science Languages : en Pages : 931
Book Description
The Periodic Table: Nature’s Building Blocks: An Introduction to the Naturally Occurring Elements, Their Origins and Their Uses addresses how minerals and their elements are used, where the elements come from in nature, and their applications in modern society. The book is structured in a logical way using the periodic table as its outline. It begins with an introduction of the history of the periodic table and a short introduction to mineralogy. Element sections contain their history, how they were discovered, and a description of the minerals that contain the element. Sections conclude with our current use of each element. Abundant color photos of some of the most characteristic minerals containing the element accompany the discussion. Ideal for students and researchers working in inorganic chemistry, minerology and geology, this book provides the foundational knowledge needed for successful study and work in this exciting area. Describes the link between geology, minerals and chemistry to show how chemistry relies on elements from nature Emphasizes the connection between geology, mineralogy and daily life, showing how minerals contribute to the things we use and in our modern economy Contains abundant color photos of each mineral that bring the periodic table to life
Author: Sassan Ahmadi Publisher: Academic Press ISBN: 012813402X Category : Technology & Engineering Languages : en Pages : 960
Book Description
5G NR: Architecture, Technology, Implementation, and Operation of 3GPP New Radio Standards is an in-depth, systematic, technical reference on 3GPP's New Radio standards (Release 15 and beyond), covering the underlying theory, functional descriptions, practical considerations and implementation of the 5G new radio access technology. The book describes the design and operation of individual components and shows how they are integrated into the overall system and operate from a systems perspective. Uniquely, this book gives detailed information on RAN protocol layers, transport, network architecture and services, as well as practical implementation and deployment issues, making it suitable for researchers and engineers who are designing and developing 5G systems. Reflecting on the author's 30 plus years of experience in signal processing, microelectronics and wireless communication system design, this book is ideal for professional engineers, researchers and graduate students working and researching in cellular communication systems and protocols as well as mobile broadband wireless standards. Strong focus on practical considerations, implementation and deployment issues Takes a top-down approach to explain system operation and functional interconnection Covers all functional components, features, and interfaces based on clear protocol structure and block diagrams Describes RF and transceiver design considerations in sub-6 GHz and mmWave bands Covers network slicing, SDN/NFV/MEC networks and cloud and virtualized RAN architectures Comprehensive coverage of NR multi-antenna techniques and beamformed operation A consistent and integrated coverage reflecting the author’s decades of experience in developing 3G, 4G and 5G technologies and writing two successful books in these areas
Author: David R. Martinez Publisher: CRC Press ISBN: 1420006665 Category : Technology & Engineering Languages : en Pages : 600
Book Description
Over the past several decades, applications permeated by advances in digital signal processing have undergone unprecedented growth in capabilities. The editors and authors of High Performance Embedded Computing Handbook: A Systems Perspective have been significant contributors to this field, and the principles and techniques presented in the handbook are reinforced by examples drawn from their work. The chapters cover system components found in today’s HPEC systems by addressing design trade-offs, implementation options, and techniques of the trade, then solidifying the concepts with specific HPEC system examples. This approach provides a more valuable learning tool, Because readers learn about these subject areas through factual implementation cases drawn from the contributing authors’ own experiences. Discussions include: Key subsystems and components Computational characteristics of high performance embedded algorithms and applications Front-end real-time processor technologies such as analog-to-digital conversion, application-specific integrated circuits, field programmable gate arrays, and intellectual property–based design Programmable HPEC systems technology, including interconnection fabrics, parallel and distributed processing, performance metrics and software architecture, and automatic code parallelization and optimization Examples of complex HPEC systems representative of actual prototype developments Application examples, including radar, communications, electro-optical, and sonar applications The handbook is organized around a canonical framework that helps readers navigate through the chapters, and it concludes with a discussion of future trends in HPEC systems. The material is covered at a level suitable for practicing engineers and HPEC computational practitioners and is easily adaptable to their own implementation requirements.
Author: Theodore S. Rappaport Publisher: Pearson Education ISBN: 0132172283 Category : Computers Languages : en Pages : 705
Book Description
The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design “This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.” —Ali Sadri, Ph.D., Sr. Director, Intel Corporation, MCG mmWave Standards and Advanced Technologies Millimeter wave (mmWave) is today's breakthrough frontier for emerging wireless mobile cellular networks, wireless local area networks, personal area networks, and vehicular communications. In the near future, mmWave products, systems, theories, and devices will come together to deliver mobile data rates thousands of times faster than today's existing cellular and WiFi networks. In Millimeter Wave Wireless Communications, four of the field's pioneers draw on their immense experience as researchers, entrepreneurs, inventors, and consultants, empowering engineers at all levels to succeed with mmWave. They deliver exceptionally clear and useful guidance for newcomers, as well as the first complete desk reference for design experts. The authors explain mmWave signal propagation, mmWave circuit design, antenna designs, communication theory, and current standards (including IEEE 802.15.3c, Wireless HD, and ECMA/WiMedia). They cover comprehensive mmWave wireless design issues, for 60 GHz and other mmWave bands, from channel to antenna to receiver, introducing emerging design techniques that will be invaluable for research engineers in both industry and academia. Topics include Fundamentals: communication theory, channel propagation, circuits, antennas, architectures, capabilities, and applications Digital communication: baseband signal/channel models, modulation, equalization, error control coding, multiple input multiple output (MIMO) principles, and hardware architectures Radio wave propagation characteristics: indoor and outdoor applications Antennas/antenna arrays, including on-chip and in-package antennas, fabrication, and packaging Analog circuit design: mmWave transistors, fabrication, and transceiver design approaches Baseband circuit design: multi–gigabit-per-second, high-fidelity DAC and ADC converters Physical layer: algorithmic choices, design considerations, and impairment solutions; and how to overcome clipping, quantization, and nonlinearity Higher-layer design: beam adaptation protocols, relaying, multimedia transmission, and multiband considerations 60 GHz standardization: IEEE 802.15.3c for WPAN, Wireless HD, ECMA-387, IEEE 802.11ad, Wireless Gigabit Alliance (WiGig)
Author: D. Misra Publisher: The Electrochemical Society ISBN: 1566774381 Category : Dielectrics Languages : en Pages : 352
Book Description
This issue covers papers relating to advanced semiconductor products that are true representatives of nanoelectics and that have reached below 100nm. Depending on the application, the nanosystem may consist of one or more of the following types of functional components: electronic, optical, magnetic, mechanical, biological, chemical, energy source, and various types of sensing devices. As long as one or more of these fuctional devices is in the 1-100nm dimensions, the resultant system can be defined as a nanosystem. Papers will be in all areas of dielectric issues in nanosystems. In addtional to traditional areas of semiconductor processing and packaging of nanoelectronics, emphasis will be placed on areas where multifunctional device integration (through innovation in design, materials, and processing at the device and system levels) will lead to new applications of nanosystems.
Author: Drew Neisser
Author: Drew Neisser
Author: Harry J.M. Veendrick
Author: J Pimbley
Author: Gang He
Author: J. Theo Kloprogge
Author: Sassan Ahmadi
Author: David R. Martinez
Author: Richard J. Puddephatt
Author: Theodore S. Rappaport
Author: D. Misra