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Author: Terri L. Towner Publisher: Rowman & Littlefield ISBN: 1793610444 Category : Political Science Languages : en Pages : 305
Book Description
Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign examines how candidates, campaigns and others used the Internet throughout the 2020 election.
Author: Terri L. Towner Publisher: Rowman & Littlefield ISBN: 1793610444 Category : Political Science Languages : en Pages : 305
Book Description
Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign examines how candidates, campaigns and others used the Internet throughout the 2020 election.
Author: Robert E. Denton Jr. Publisher: Rowman & Littlefield ISBN: 153815630X Category : Language Arts & Disciplines Languages : en Pages : 271
Book Description
As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns.
Author: Leticia Bode Publisher: Brookings Institution Press ISBN: 0815731922 Category : Political Science Languages : en Pages : 276
Book Description
How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
Author: Michael Nelson Publisher: University of Virginia Press ISBN: 0813946190 Category : History Languages : en Pages : 184
Book Description
The Elections of 2020 is a timely, comprehensive, scholarly, and engagingly written account of the 2020 elections. It features essays by an all-star team of political scientists in the immediate aftermath of the 2020 general election, chronicling every stage of the presidential race as well as the coterminous congressional elections, paying additional attention to the role of the media and campaign finance in the process. Broad in coverage and bolstered by tables and figures presenting exit polls and voting results in the primaries, caucuses, and the general election, these essays discuss the consequences of these elections for the presidency, Congress, and the larger political system ContributorsMarjorie Randon Hershey, Indiana University * Marc J. Hetherington, University of North Carolina at Chapel Hill * Charles Hunt, Boise State University * Gary C. Jacobson, University of California, San Diego * William G. Mayer, Northeastern University * Nicole Mellow, Williams College * Gerald M. Pomper, Rutgers University * Paul J. Quirk, University of British Columbia * Andrew Rudalevige, Bowdoin College * Candis Watts Smith, Pennsylvania State University
Author: Jody C Baumgartner Publisher: Taylor & Francis ISBN: 1000909190 Category : Political Science Languages : en Pages : 152
Book Description
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Author: Robert Denton Publisher: Rowman & Littlefield ISBN: 1538161273 Category : Language Arts & Disciplines Languages : en Pages : 211
Book Description
This volume explores post-election political communication from the 2020 election day until the inauguration of President Joseph R. Biden. Chapters address political branding, partisan argumentation, media coverage, President Trump’s January 6 address and his discursive strategy, political advertising and cartoons, and post-election lawsuits.
Author: John Sides Publisher: Princeton University Press ISBN: 0691253986 Category : Political Science Languages : en Pages : 417
Book Description
What an intensely divisive election portends for American politics The year 2020 was a tumultuous time in American politics. It brought a global pandemic, protests for racial justice, and a razor-thin presidential election outcome. It culminated in an attack on the U.S. Capitol that attempted to deny Joe Biden’s victory. The Bitter End explores the long-term trends and short-term shocks that shaped this dramatic year and what these changes could mean for the future. John Sides, Chris Tausanovitch, and Lynn Vavreck demonstrate that Trump’s presidency intensified the partisan politics of the previous decades and the identity politics of the 2016 election. Presidential elections have become calcified, with less chance of big swings in either party’s favor. Republicans remained loyal to Trump and kept the election close, despite Trump’s many scandals, a recession, and the pandemic. But in a narrowly divided electorate even small changes can have big consequences. The pandemic was a case in point: when Trump pushed to reopen the country even as infections mounted, support for Biden increased. The authors explain that, paradoxically, even as Biden’s win came at a time of heightened party loyalty, there remained room for shifts that shaped the election’s outcome. Ultimately, the events of 2020 showed that instead of the country coming together to face national challenges—the pandemic, George Floyd’s murder, and the Capitol riot—these challenges only reinforced divisions. Expertly chronicling the tensions of an election that came to an explosive finish, The Bitter End presents a detailed account of a year of crises and the dangerous direction in which the country is headed.
Author: Jennifer Stromer-Galley Publisher: Oxford Studies in Digital Poli ISBN: 0190694041 Category : Language Arts & Disciplines Languages : en Pages : 305
Book Description
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Author: Robby Soave Publisher: All Points Books ISBN: 1250169909 Category : Political Science Languages : en Pages : 256
Book Description
Since the 2016 election, college campuses have erupted in violent protests, demands for safe spaces, and the silencing of views that activist groups find disagreeable. Who are the leaders behind these protests, and what do they want? In Panic Attack, libertarian journalist Robby Soave answers these questions by profiling young radicals from across the political spectrum. Millennial activism has risen to new heights in the age of Trump. Although Soave may not personally agree with their motivations and goals, he takes their ideas seriously, approaching his interviews with a mixture of respect and healthy skepticism. The result is a faithful cross-section of today's radical youth, which will appeal to libertarians, conservatives, centrist liberals, and anyone who is alarmed by the trampling of free speech and due process in the name of social justice.
Author: Erika Franklin Fowler Publisher: Routledge ISBN: 1000468097 Category : Political Science Languages : en Pages : 199
Book Description
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Author: Terri L. Towner
Author: Terri L. Towner
Author: Robert E. Denton Jr.
Author: Leticia Bode
Author: Michael Nelson
Author: Jody C Baumgartner
Author: Robert Denton
Author: John Sides
Author: Jennifer Stromer-Galley
Author: Robby Soave
Author: Erika Franklin Fowler