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Author: Gerard Hastings Publisher: Routledge ISBN: 0415678617 Category : Business & Economics Languages : en Pages : 226
Book Description
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Author: Gerard Hastings Publisher: Routledge ISBN: 0415678617 Category : Business & Economics Languages : en Pages : 226
Book Description
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Author: Mark E. Hill Publisher: SAGE Publications ISBN: 1452241740 Category : Business & Economics Languages : en Pages : 361
Book Description
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
Author: David Pearson Publisher: Kogan Page Publishers ISBN: 0749471077 Category : Business & Economics Languages : en Pages : 336
Book Description
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Author: Paul W. Farris Publisher: Pearson Education ISBN: 0137058292 Category : Business & Economics Languages : en Pages : 431
Book Description
"In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make."--Publisher description.
Author: 50MINUTES, Publisher: 50 Minutes ISBN: 2806266157 Category : Business & Economics Languages : en Pages : 37
Book Description
The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: Evan Christopher Publisher: ISBN: Category : Languages : en Pages : 72
Book Description
I know your trendlines, indicators, moving average, support and resistance strategies are failing you. I'm the man behind the charts hunting for your stop losses. I'm the man taking the opposing side of your trades, and I do this everyday. This is one the first trading books that dives deep down the rabbit hole into the world of smart money trading. The lessons taught in this book reveal how the markets can manipulate and seduce you into taking a losing trade. You'll discover the truth of why it doesn't matter which side of the market you take, you'll most likely end up in a loss unless you can interpret the language of the charts. Even though there are no words displayed on a chart, there are a certain set of characters, and characteristics that can build a storyline revealing it's ending. This book will teach you how to properly assess a proper trade, to avoid getting stopped out, and achieving unbelievable risk to reward ratios. We're going to flip your world upside down, and show you how to decode this highly complex investment vehicle. Here's a brief bullet list of what this book covers. Understanding the language of the markets Mastering risk management Inducement & Manipulation Market structure codes High probability entry techniques My personal trade plan How to properly understand liquidity When a move is sponsored by smart money Confirming market direction Plus a lot more! If you're ready to take the red pill and wake up from the nightmare of constantly losing trades, then this book will show you the techniques used by traders who are in the background waiting for you to make a mistake.
Author: 50MINUTES, Publisher: 50 Minutes ISBN: 2806266122 Category : Business & Economics Languages : en Pages : 33
Book Description
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: Gary W. Randazzo Publisher: Business Expert Press ISBN: 1606499610 Category : Business & Economics Languages : en Pages : 166
Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: Paul W. Farris Publisher: FT Press ISBN: 0134086120 Category : Business & Economics Languages : en Pages : 550
Book Description
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Author: Gerard Hastings
Author: Gerard Hastings
Author: Malcolm McDonald
Author: Mark E. Hill
Author: David Pearson
Author: Paul W. Farris
Author: 50MINUTES,
Author: Evan Christopher
Author: 50MINUTES,
Author: Gary W. Randazzo
Author: Paul W. Farris