Author: Gerald E. Smith Publisher: FT Press ISBN: 0134191587 Category : Business & Economics Languages : en Pages : 272
Book Description
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty. You’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries. Learn how to: Quantify what opt-out is costing your business in dollars and cents Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing Use customer analytics to listen to, sense, and engage customers “in the moment” Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity Profitably empower customers to control their messaging, media, channels, offerings, and more Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance
Author: David Hursh Publisher: Myers Education Press ISBN: 1975501527 Category : Education Languages : en Pages : 137
Book Description
A 2020 AESA Critics' Choice Book Award winner The rise of high-stakes testing in New York and across the nation has narrowed and simplified what is taught, while becoming central to the effort to privatize public schools. However, it and similar reform efforts have met resistance, with New York as the exemplar for how to repel standardized testing and invasive data collection, such as inBloom. In New York, the two parent/teacher organizations that have been most effective are Long Island Opt Out and New York State Allies for Public Education. Over the last four years, they and other groups have focused on having parents refuse to submit their children to the testing regime, arguing that if students don’t take the tests, the results aren’t usable. The opt-out movement has been so successful that 20% of students statewide and 50% of students on Long Island refused to take tests. In Opting Out, two parent leaders of the opt-out movement—Jeanette Deutermann and Lisa Rudley—tell why and how they became activists in the two organizations. The story of parents, students, and teachers resisting not only high-stakes testing but also privatization and other corporate reforms parallels the rise of teachers across the country going on strike to demand increases in school funding and teacher salaries. Both the success of the opt-out movement and teacher strikes reflect the rise of grassroots organizing using social media to influence policy makers at the local, state, and national levels. Perfect for courses such as: The Politics Of Education | Education Policy | Education Reform Community Organizing | Education Evaluation | Education Reform | Parents And Education
Author: Institute of Medicine Publisher: National Academies Press ISBN: 0309164648 Category : Medical Languages : en Pages : 358
Book Description
Rates of organ donation lag far behind the increasing need. At the start of 2006, more than 90,000 people were waiting to receive a solid organ (kidney, liver, lung, pancreas, heart, or intestine). Organ Donation examines a wide range of proposals to increase organ donation, including policies that presume consent for donation as well as the use of financial incentives such as direct payments, coverage of funeral expenses, and charitable contributions. This book urges federal agencies, nonprofit groups, and others to boost opportunities for people to record their decisions to donate, strengthen efforts to educate the public about the benefits of organ donation, and continue to improve donation systems. Organ Donation also supports initiatives to increase donations from people whose deaths are the result of irreversible cardiac failure. This book emphasizes that all members of society have a stake in an adequate supply of organs for patients in need, because each individual is a potential recipient as well as a potential donor.
Author: Bernie D. Jones Publisher: NYU Press ISBN: 0814745059 Category : Business & Economics Languages : en Pages : 213
Book Description
In a much-publicized and much-maligned 2003 New York Times article, The Opt-Out Revolution, the journalist Lisa Belkin made the controversial argument that highly educated women who enter the workplace tend to leave upon marrying and having children. Women Who Opt Out is a collection of original essays by the leading scholars in the field of work and family research, which takes a multi-disciplinary approach in questioning the basic thesis of the opt-out revolution. The contributors illustrate that the desire to balance both work and family demands continues to be a point of unresolved concern for families and employers alike and women's equity within the workforce still falls behind. Ultimately, they persuasively make the case that most women who leave the workplace are being pushed out by a work environment that is hostile to women, hostile to children, and hostile to the demands of family caregiving, and that small changes in outdated workplace policies regarding scheduling, flexibility, telecommuting and mandatory overtime can lead to important benefits for workers and employers alike.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309464870 Category : Medical Languages : en Pages : 171
Book Description
The organ donation and transplantation system strives to honor the gift of donated organs by fully using those organs to save and improve the quality of the lives of their recipients. However, there are not enough donated organs to meet the demand and some donated organs may not be recovered, some recovered organs may not be transplanted, and some transplanted organs may not function adequately. Organ donor intervention research can test and assess interventions (e.g., medications, devices, and donor management protocols) to maintain or improve organ quality prior to, during, and following transplantation. The intervention is administered either while the organ is still in the deceased donor or after it is recovered from the donor but before it is transplanted into a recipient. Organ donor intervention research presents new challenges to the organ donation and transplantation community because of ethical questions about who should be considered a human subject in a research study, whose permission and oversight are needed, and how to ensure that such research does not threaten the equitable distribution of a scarce and valuable resource. Opportunities for Organ Donor Intervention Research focuses on the ethical, legal, regulatory, policy, and organizational issues relevant to the conduct of research in the United States involving deceased organ donors. This report provides recommendations for how to conduct organ donor intervention research in a manner that maintains high ethical standards, that ensures dignity and respect for deceased organ donors and their families, that provides transparency and information for transplant candidates who might receive a research organ, and that supports and sustains the public's trust in the process of organ donation and transplantation.
Author: Ingrid Biese Publisher: Routledge ISBN: 1317266722 Category : Social Science Languages : en Pages : 258
Book Description
Opting Out and In: On women’s careers and new lifestyles introduces a new perspective and definition of opting out that better reflects contemporary issues and lifestyles. The book offers a timely and comprehensive analysis of the phenomenon of women leaving high-powered careers, adding to current debates on opting out. It investigates the themes of globalization, individualization and the age of high modernity and addresses issues of how gender, in the context of what it means to be a mother and career woman in a masculinist society, affects decisions to opt out. In contrast to previous debates, the definition of opting out is broadened to include leaving prevalent masculinist notions of career to adopt alternative ways of working. To better understand the identity issues and inner workings of the women who opt out, opting out is critically examined through three lenses: agency and autonomy; gender, femininity and the maternal; and, finally, concepts of reinvention. These three areas of inquiry all raise and problematize relevant issues that are present in women’s lives, and that have a deep and defining effect on concepts of the self. The book includes the narratives of six women, interwoven with in-depth social theory and relevant debates. Written in an engaging and accessible style, Opting Out and In will strongly appeal to researchers and practitioners alike, working in areas such as social theory, globalization, feminist studies and identity studies.
Author: Winfried Tilmann Publisher: Oxford University Press ISBN: 0191071927 Category : Law Languages : en Pages : 1832
Book Description
The creation of the Unified Patent Court (UPC) is the most prominent change in the European legal landscape for the last four decades. This book explains how the new system works in practice and how to make the best use of its provisions. It offers readers an in-depth and comprehensive commentary on the legal mechanisms of the upcoming ratified European Patent Law, and advice on potential problems that users of the forthcoming regulations may face. The book first describes the creation of the Unified European Patent Law and how its four new legislative texts interact. The new legislative texts are then explained and commented on in detail, rule by rule, with diverse approaches and perspectives from a practitioner team comprising patent litigators, European patent attorneys, law professors and patent judges. The Commentary takes into account the practical needs of users of the new system on both the prosecution and enforcement sides, addressing substantive and procedural problems. This book is the most authoritative text on the Unitary Patent and Unified Patents Court, and an invaluable tool for practitioners in this rapidly developing area of law.
Author: Publisher: ISBN: Category : Administrative law Languages : en Pages : 676
Book Description
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Author: Gerald E. Smith
Author: David Hursh
Author: Rebecca Adler-Nissen
Author: Institute of Medicine
Author: United States. Securities and Exchange Commission
Author: Bernie D. Jones
Author: National Academies of Sciences, Engineering, and Medicine
Author: Ingrid Biese
Author: Winfried Tilmann
Author: