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The Soft Power of the Korean Wave

The Soft Power of the Korean Wave PDF Author: Youna Kim
Publisher: Routledge
ISBN: 1000437523
Category : Social Science
Languages : en
Pages : 247

Book Description
At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.

The Soft Power of the Korean Wave

The Soft Power of the Korean Wave PDF Author: Youna Kim
Publisher: Routledge
ISBN: 1000437523
Category : Social Science
Languages : en
Pages : 247

Book Description
At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.

New Korean Wave

New Korean Wave PDF Author: Dal Jin
Publisher: University of Illinois Press
ISBN: 0252098145
Category : History
Languages : en
Pages : 240

Book Description
The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.

The Korean Wave

The Korean Wave PDF Author: Youna Kim
Publisher: Routledge
ISBN: 1317938577
Category : Social Science
Languages : en
Pages : 264

Book Description
Since the late 1990s South Korea has emerged as a new center for the production of transnational popular culture - the first instance of a major global circulation of Korean popular culture in history. Why popular (or not)? Why now? What does it mean socially, culturally and politically in a global context? This edited collection considers the Korean Wave in a global digital age and addresses the social, cultural and political implications in their complexity and paradox within the contexts of global inequalities and uneven power structures. The emerging consequences at multiple levels - both macro structures and micro processes that influence media production, distribution, representation and consumption - deserve to be analyzed and explored fully in an increasingly global media environment. This book argues for the Korean Wave's double capacity in the creation of new and complex spaces of identity that are both enabling and disabling cultural diversity in a digital cosmopolitan world. The Korean Wave combines theoretical perspectives with grounded case studies in an up-to-date and accessible volume ideal for both undergraduate and postgraduate students of Media and Communications, Cultural Studies, Korean Studies and Asian Studies.

The Sociology of Hallyu Pop Culture

The Sociology of Hallyu Pop Culture PDF Author: Vincenzo Cicchelli
Publisher: Springer Nature
ISBN: 3030842967
Category : Social Science
Languages : en
Pages : 375

Book Description
Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.

South Korean Popular Culture and North Korea

South Korean Popular Culture and North Korea PDF Author: Youna Kim
Publisher: Routledge
ISBN: 1351104101
Category : Social Science
Languages : en
Pages : 372

Book Description
Over recent decades South Korea’s vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this "Korean wave" has also made an impact in North Korea. The book reveals that although South Korean media have to be consumed underground and unofficially in North Korea, they are widely watched and listened to. The book examines the ways in which this is leading to popular yearning in North Korea for migration, defecting to the South or for people to just become more like South Koreans. Overall, the book demonstrates that the soft power of the Korean wave is having an undermining impact on the hard, constraining cultural climate of North Korea.

Structure, Audience and Soft Power in East Asian Pop Culture

Structure, Audience and Soft Power in East Asian Pop Culture PDF Author: Beng Huat Chua
Publisher: Hong Kong University Press
ISBN: 9888139037
Category : Social Science
Languages : en
Pages : 199

Book Description
East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power PDF Author: Naren Chitty
Publisher: Taylor & Francis
ISBN: 1000904083
Category : Political Science
Languages : en
Pages : 435

Book Description
The Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy. Interrogating soft power as influence, the handbook examines manifestations in media, public mind, policy, and theory – in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. Part I provides important new conceptualization and critical analysis of soft power from international relations, philosophical, and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; and connects soft power innovatively with other concepts Part II addresses soft power and contemporary issues by examining new technology and soft power intentions, soft power and states’ performance during the global pandemic, and soft power and values Part III investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Türkiye, and the United States – some in combination. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers, and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.

Complicated Currents

Complicated Currents PDF Author: Daniel Ariad Black
Publisher: Monash University Publishing
ISBN: 9780980464887
Category : Animated films
Languages : en
Pages : 0

Book Description
East Asia is a powerhouse of economic and social development, with cultural industries that have burgeoned as countries in the region have generated consumer economies and a middle class. Despite ongoing security tensions, growing evidence suggests that a vigorous cultural trade in such commodities as comics, cinema and TV drama is creating a shared regional popular culture. The widespread diffusion of the Internet, and the concomitant rise of non-professional online publishing and social networking, is creating new communities among the consumers of these cultural commodities. Rivalry for leadership in the sphere of the culture industries provides a fertile field for the study of soft market power versus hard political power. The competing national discourses of the 'Korean Wave' (hallyu) and Japan's 'Gross National Cool' indicate a struggle for new forms of influence in the East Asian region, a struggle that is becoming more intense as China, too, starts to exert soft power influence on a global scale in the form of cultural industries and foreign aid. Complicated Currents: Media Flows, Soft Power and East Asia addresses transnational production and consumption of media products such as cinema, television dramas, popular music, comics and animation in Japan, South Korea and China. Its multidisciplinary approaches include cultural studies, gender studies, media studies, and a content analysis of the popular discourse of otherness in the East Asian context. While suggesting the emergence of a shared East Asian popular consumer culture, it critically examines the proposition that such a shared popular culture can resolve tensions between nation-states, and highlights the appropriation of popular culture by nation-states in an attempt to exercise soft power. Complicated Currents: Media Flows, Soft Power and East Asia will be of interest to researchers and students in Asian Studies, Cultural Studies and Media Studies, and will be particularly useful to researchers in the emerging area of Inter-Asian Cultural Studies.

Sociolinguistics of the Korean Wave

Sociolinguistics of the Korean Wave PDF Author: Nora Samosir
Publisher: Taylor & Francis
ISBN: 1003830935
Category : Language Arts & Disciplines
Languages : en
Pages : 150

Book Description
Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.

Internationalizing Media Studies

Internationalizing Media Studies PDF Author: Daya Kishan Thussu
Publisher: Routledge
ISBN: 1134050224
Category : Social Science
Languages : en
Pages : 336

Book Description
The explosion of transnational information flows, made possible by new technologies and institutional changes (economic, political and legal) has profoundly affected the study of global media. At the same time, the globalization of media combined with the globalization of higher education means that the research and teaching of the subject faces immediate and profound challenges, not only as the subject of enquiry but also as the means by which researchers and students undertake their studies. Edited by a leading scholar of global communication, this collection of essays by internationally-acclaimed scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies by broadening its remit, including innovative research methodologies, taking account of regional and national specificities and pedagogic necessities warranted by the changing profile of students and researchers and the unprecedented growth of media in the non-Western world. Transnational in its perspectives, Internationalizing Media Studies is a much-needed guide to the internationalization of media and its study in a global context.