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Author: Simon Anholt Publisher: Routledge ISBN: 1136426078 Category : Business & Economics Languages : en Pages : 185
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt Publisher: Routledge ISBN: 1136426078 Category : Business & Economics Languages : en Pages : 185
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt Publisher: Routledge ISBN: 1136426086 Category : Business & Economics Languages : en Pages : 192
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt Publisher: Routledge ISBN: 9780750656993 Category : Business & Economics Languages : en Pages : 180
Book Description
"Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET.
Author: R. York Moore Publisher: InterVarsity Press ISBN: 0830866590 Category : Religion Languages : en Pages : 177
Book Description
Often this world seems like a nightmare. Human trafficking, young girls trapped in brothels, child soldiers forced to become killers, unchecked plagues and diseases, economic injustice and the oppression of the poor. Millions around the world are trapped in this nightmare, and we may feel helpless to do anything about it. But God has a dream. York Moore paints a vivid picture of how the dream of God is breaking into history to make all things new. Through the death and resurrection of Jesus, God is bringing an end to the world's nightmare of sin and death. Scripture's vision of Jesus' end-time work shows how the wrongs will be made right, and God's just judgment is good news for the world. Unpacking how the Bible describes the last things, Moore shows how we can partner with God as he brings his dream to reality. Every time a well is dug for a community, food is provided for the hungry or sex traffickers are brought to justice, the dream begins to take hold. This is no mere wishful thinking. The dream of God is more real than your dreams could ever imagine. It is what we were created for. So wake up from the nightmare and join in what God is doing in the world. And flourish as your own dreams are transformed by God's dream for all creation.
Author: Simon Anholt Publisher: ISBN: 9780750666008 Category : Advertising Languages : en Pages : 173
Book Description
Applying his observations on economic history and the development and impact of global marketing, Anholt presents in this book a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Simon Anholt Publisher: Springer ISBN: 0230627722 Category : Business & Economics Languages : en Pages : 147
Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Jim Newton Publisher: Penguin ISBN: 9781594482700 Category : Biography & Autobiography Languages : en Pages : 644
Book Description
One of the most acclaimed and best political biographies of its time, Justice for All is a monumental work dedicated to a complicated and principled figure that will become a seminal work of twentieth-century U.S. history. In Justice for All, Jim Newton, an award-winning journalist for the Los Angeles Times, brings readers the first truly comprehensive consideration of Earl Warren, the politician-turned-Chief Justice who refashioned the place of the court in American life through landmark Supreme Court cases whose names have entered the common parlance -- Brown v. Board of Education, Griswold v. Connecticut, Miranda v. Arizona, to name just a few. Drawing on unmatched access to government, academic, and private documents pertaining to Warren's life and career, Newton explores a fascinating angle of U.S. Supreme Court history while illuminating both the public and the private Warren.
Author: Brian F. Haara Publisher: U of Nebraska Press ISBN: 1640124276 Category : Cooking Languages : en Pages : 204
Book Description
Brian Haara recounts the development of commercial laws that guided the United States from an often reckless laissez-faire mentality, through the growing pains of industrialization, past the overcorrection of Prohibition, and into its final state as a nation of laws.
Author: Simon Anholt
Author: Simon Anholt
Author: Simon Anholt
Author: Simon Anholt
Author: R. York Moore
Author: Simon Anholt
Author: 
Author: Simon Anholt
Author: Jim Newton
Author: Brian F. Haara
Author: Christine Schwöbel-Patel