Handbook of Research on Marketing and Corporate Social Responsibility PDF Download

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Handbook of Research on Marketing and Corporate Social Responsibility

Handbook of Research on Marketing and Corporate Social Responsibility PDF Author: Ronald Paul Hill
Publisher: Edward Elgar Publishing
ISBN: 1783476095
Category : Business & Economics
Languages : en
Pages : 432

Book Description
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
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