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Author: Kathryn Rentz Publisher: Irwin/McGraw-Hill ISBN: 9780071220972 Category : Business communication Languages : en Pages : 657
Book Description
Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Author: Kathryn Rentz Publisher: Irwin/McGraw-Hill ISBN: 9780071220972 Category : Business communication Languages : en Pages : 657
Book Description
Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Author: Kathryn Rentz Publisher: McGraw-Hill/Irwin ISBN: 9780073377797 Category : Business & Economics Languages : en Pages : 0
Book Description
Lesikar's Business Communication: Connecting in a Digital World, 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected. As with previous editions, the 12th edition prepares students to communicate in the modern workplace by first providing extensive writing advice and then providing methodical analyses of the main forms of business communication. Along the way, it incorporates a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology’s role in business communication. In addition to a full suite of teaching and testing materials, the book’s Online Learrning Center gives teachers easy access to an online blog, Bcomm Teacher Xchange, that will keep them abreast of the latest research and developments in the field while providing a host of practical teaching tips. Through its BC Resources link, the OLC also offers an extensive collection of Web links on multiple bcomm topics, from grammar to persuasion to research and teamwork.
Author: Raymond Vincent Lesikar Publisher: McGraw-Hill Companies ISBN: Category : Business & Economics Languages : en Pages : 648
Book Description
This revised eighth edition of the text focuses on writing skills and emphasizes the process of communication by explaining a concept and then illustrating this through an example.
Author: Sathya Swaroop Debasish Publisher: PHI Learning Pvt. Ltd. ISBN: 8120337298 Category : Business & Economics Languages : en Pages : 343
Book Description
Effective communication is the foundation of sound management. Regardless of the size of the business we are in - a multinational company, a medium enterprise or a small-scale industry - effective communication skills are always needed for success. This comprehensive book dwells onto all aspects of business communication which helps to attain success in a business. This book is organized in three sections. Section-I (Basics of Communication) details on how messages in business should be conveyed clearly and unambiguously through various models of communication. It further explains that a message when communicated effectively can help in selling the concept, goods, products or services more conveniently and effectively. Section-II (Oral and non-verbal communication) elucidates that besides verbal communication, non-verbal communication such as gestures, postures, dressing and hair style also plays an equal and important role in imparting messages in a corporate environment. Section-III (Written communication) details on the factors which help to enhance the business writing abilities (letters and memos). Besides, the book teaches various other aspects of business communication like how to prepare for an interview, how to conduct a meeting and also how to draft an impressive resume. Primarily intended for the postgraduate students of management, the book is equally beneficial for the business professionals and company owners, to help them learn the traits of effective communication.
Author: Kathryn Rentz
Author: Kathryn Rentz
Author: Kathryn Rentz
Author: Raymond Vincent Lesikar
Author: Raymond Vincent Lesikar
Author: Raymond V. Lesikar
Author: Raymond Vincent Lesikar
Author: Raymond Lesikar
Author: Madhukant Jha
Author: Lesikar
Author: Sathya Swaroop Debasish