Author: Wolfgang J. Koschnick
Publisher: French & European Publications
ISBN: 9780828800969
Category : Business & Economics
Languages : de
Pages :
Book Description
Standard Dictionary of Advertising, Mass Media and Marketing
Author: Wolfgang J. Koschnick
Publisher: French & European Publications
ISBN: 9780828800969
Category : Business & Economics
Languages : de
Pages :
Book Description
Publisher: French & European Publications
ISBN: 9780828800969
Category : Business & Economics
Languages : de
Pages :
Book Description
Standard Dictionary of Advertising, Mass Media, and Marketing, English-German
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 9783110087826
Category : Business & Economics
Languages : de
Pages : 494
Book Description
Publisher: Walter de Gruyter
ISBN: 9783110087826
Category : Business & Economics
Languages : de
Pages : 494
Book Description
Standard dictionary of advertising, mass media, and marketing, English-German
Author: Wolfgang J. Koschnick
Publisher: De Gruyter
ISBN: 9780899252933
Category : Business & Economics
Languages : de
Pages : 590
Book Description
Publisher: De Gruyter
ISBN: 9780899252933
Category : Business & Economics
Languages : de
Pages : 590
Book Description
Standard dictionary of advertising, mass media, and marketing
Author: Wolfgang J. Koschnick
Publisher: de Gruyter
ISBN: 9783110089851
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Publisher: de Gruyter
ISBN: 9783110089851
Category : Business & Economics
Languages : en
Pages : 0
Book Description
English-German Standard Dictionary of Advertising, Mass Media and Marketing
Author: Wolfgang J. Koschnick
Publisher: French & European Publications
ISBN: 9780828800976
Category :
Languages : en
Pages : 466
Book Description
Publisher: French & European Publications
ISBN: 9780828800976
Category :
Languages : en
Pages : 466
Book Description
Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857243
Category : Business & Economics
Languages : en
Pages : 480
Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857243
Category : Business & Economics
Languages : en
Pages : 480
Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
International Dictionary of Marketing and Communication
Author: Frank William. Jefkins
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 397
Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Publisher: Springer Science & Business Media
ISBN: 1468415239
Category : Business & Economics
Languages : en
Pages : 397
Book Description
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Dictionary of Advertising and Marketing Concepts
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315430517
Category : Language Arts & Disciplines
Languages : en
Pages : 200
Book Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Publisher: Routledge
ISBN: 1315430517
Category : Language Arts & Disciplines
Languages : en
Pages : 200
Book Description
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
Dictionary of Marketing Communications
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 0761927719
Category : Business & Economics
Languages : en
Pages : 257
Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Publisher: SAGE
ISBN: 0761927719
Category : Business & Economics
Languages : en
Pages : 257
Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
NTC's Dictionary of Advertising
Author: Jack G. Wiechmann
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.