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Author: Sandy Coffman Publisher: Human Kinetics ISBN: 9780736059749 Category : Physical fitness centers Languages : en Pages : 228
Book Description
In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you. Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas presents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and follow-up procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity. The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part I explores -the five steps to programming success, -the 10 keys to member retention, -hiring and training the right people, -why a program director is needed, -internal and external promotions, and -niche marketing. By understanding and using the information in Part I, you can successfully implement the programs in Part II. Here you will find 101 actual programs, with numerous variations--including ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event. In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas comes with a CD-ROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logos--most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create T-shirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CD-ROM for certain materials. When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.
Author: Sandy Coffman Publisher: Human Kinetics ISBN: 9780736059749 Category : Physical fitness centers Languages : en Pages : 228
Book Description
In today's world, a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. In Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, you will learn how to utilize programming to meet your strategic and financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is and how to make it work for you. Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas presents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, and classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, and follow-up procedures. Her advice will help you design programs that unite members with common interests and abilities and foster a sense of belonging and commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, and improved staff productivity. The text will first lay the foundation for programming by presenting the key principles and concepts that need to be considered. Part I explores -the five steps to programming success, -the 10 keys to member retention, -hiring and training the right people, -why a program director is needed, -internal and external promotions, and -niche marketing. By understanding and using the information in Part I, you can successfully implement the programs in Part II. Here you will find 101 actual programs, with numerous variations--including ideas for court sports, group exercise, and programs aimed at adults, families, kids, seniors, and women, covering a broad range of fitness levels, from beginners and intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event. In addition to providing vital information for planning your programs, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas comes with a CD-ROM containing more than 60 files that will help you create support materials to get your programs started. You will find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, and logos--most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, and more. Additional files provide templates to create T-shirts, buttons, and other promotional pieces. Headings and icons in the text indicate when to refer to the CD-ROM for certain materials. When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you will be able to create, implement, and deliver successful programs that will attract and retain new members and ultimately make your club a greater success.
Author: Mike Bates Publisher: Human Kinetics ISBN: 1492588849 Category : Health & Fitness Languages : en Pages : 385
Book Description
Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
Author: Publisher: Human Kinetics Publishers ISBN: 9780880115599 Category : Health & Fitness Languages : en Pages : 527
Book Description
This comprehensive text brings conventional business management principles and operational guidelines to the unconventional business of health and fitness.At a time when poorly managed health fitness facilities are failing at record rates, >Health Fitness Management> offers owners and managers, as well as students preparing to enter the industry, indepth and insightful information on running a health fitness facility smoothly, efficiently, and successfully.Owners and managers can turn to the book for immediate solutions to problems at their health fitness facilities. They can use the book's evaluation checklist to see how their facilities and programs measure up to the theoretical benchmarks, and they can follow up on observed problem areas by referencing the appropriate section of the book. They can also use the book's ready-to-copy forms and worksheets, which include sample membership applications, maintenance request forms, child care waivers, and more.Students will benefit from the book's chapter outlines, highlighted key terms, illustrations, and graphs, as well as its practical approach to presenting management theory.Part Iprovides an overview of the industry and underlying principles of managing and operating health fitness facilities. Following an industry update, a contemporary approach to management is reviewed and alternative viewpoints toward organizational structure are discussed.Front-of-the-house management issues are dealt with inPart II.Topics covered include sales and marketing, member management, service desk management, program management, profit centers, personnel management, and equipment issues. This section reinforces the importance of member relations and illustrates methods of ensuring quality control in this vital area of running a successful operation.Part IIIaddresses back-of-the-house management issues, which are less visible to the member but are critically important to a successful program. Topics covered include health and safety standards; maintenance; finance; compensation; and legal, insurance, and computer issues.Part IVcovers the process of evaluating facilities, personnel, programs, marketing, and finances. This section shows how ongoing evaluation of programs can be used to forecast change for optimal development and can be an important part of strategic planning.
Author: Mike Bates Publisher: Human Kinetics ISBN: 1492582506 Category : Health & Fitness Languages : en Pages : 408
Book Description
Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.
Author: Alwyn Cosgrove Publisher: Human Kinetics ISBN: 1492593230 Category : Health & Fitness Languages : en Pages : 273
Book Description
Your success as a fitness professional depends on your ability to reliably deliver results to clients. In Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals, noted fitness and program design expert Alwyn Cosgrove and his director of programming, Craig Rasmussen, share Alwyn’s proven system for creating programs that take clients from where they are to where they want to be. You’ll learn how to properly assess a client and design the most effective program based on their individual goal—whether that is fat loss, muscle and strength building, or improved overall conditioning. You’ll also learn how to customize the training experience of your client on the fly, effectively progressing and regressing exercises according to day-to-day fluctuations in abilities and needs. This will ensure you are delivering the best results possible for each client every time they train. This guide to building training programs is supplemented with a selection of predesigned workouts that will draw on your skills for progressing and regressing exercises, saving you valuable time and energy while still allowing you to produce a personalized experience for your client. A reliable system-based approach to program design that consistently delivers results to every client—regardless of demographic profile, ability, or goals—will set your training business up for success in the incredibly competitive fitness market. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
Author: William E Prentice Publisher: F.A. Davis ISBN: 0803646658 Category : Medical Languages : en Pages : 324
Book Description
Learn how to take control of your own well-being. You’ll find both the motivation and scientific knowledge you need to develop your own personal plan for healthy living and to make physical activity an integral part of that plan. You’ll also explore the roles of stress management, sleep, and nutrition in achieving your goals.
Author: Jesse Stoddard Publisher: Action Health ISBN: 1502707292 Category : Business & Economics Languages : en Pages : 100
Book Description
DON'T JOIN a health club until you read this! The #1 Consumer Awareness Guide for anyone looking to workout at a gym or health club As featured on CNN Money Edition Fitness Industry Veteran Reveals All In This Health Club Industry Exposé Introducing Industry Secrets to SAVE At Least $250 Right NOW on Your Gym Membership Are you looking for a free gym or fitness club membership? Are you shopping around in vain trying to find the best health club membership deal in your area? Looking for ways to waive pesky enrollment and "processing fees"? Are you frustrated with the way health clubs seem like used car lots with pushy sales people? Or maybe you are paying for a gym membership you rarely (if ever) use, and are frustrated about having to continually pay way too much? Wish you could get out of your contract and cancel your gym membership? Do you wish you could hire a trainer and sign up for all kinds of programs but can't afford it? Are you debating even joining a club, still trying to find a cheaper alternative? Then you need Free Gym Memberships to learn How to Get an Unbelievable Deal on Your Gym Membership and save on fitness services for life. It's easy, it works, and you can do it.
Author: Sandy Coffman
Author: Sandy Coffman
Author: Mike Bates
Author: 
Author: Mike Bates
Author: The Nation's Leading Fitness Pros
Author: Alwyn Cosgrove
Author: Mike Bates
Author: William E Prentice
Author: Jesse Stoddard
Author: Alex Hormozi