The Impact of Radio and Television on American Election Campaigns PDF Download

Author: Gary Charles Jacobson
Publisher:
ISBN:
Category : Elections
Languages : en
Pages : 346

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Author: James A. Thurber
Publisher: Rowman & Littlefield
ISBN: 0815798954
Category : Political Science
Languages : en
Pages : 196

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Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Author: Michael Pfau
Publisher: Rowman & Littlefield
ISBN: 9780742541443
Category : Political Science
Languages : en
Pages : 192

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A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.

Author: Kenneth Dautrich
Publisher: Columbia University Press
ISBN: 9780231111775
Category : Language Arts & Disciplines
Languages : en
Pages : 220

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It is often noted that the public is frustrated with the news media. But what do American voters really think about how the media present political information? While studies have examined how the news shapes opinions as well as what people respond to and remember, this is the first book to provide an in-depth analysis of how voters use and evaluate the news media in political elections and the impact these trends have on their use of the news. Kenneth Dautrich and Thomas H. Hartley performed a four-wave national panel survey of voters during the 1996 presidential campaign. They found that although voters are profoundly dissatisfied with the usefulness of news in helping them make decisions, they are unlikely to stop using the news media or switch media (from network news to public broadcasting, for instance). Thus the media have little incentive to adjust to the needs or wishes of voters. Here is an important contribution to the debate about the responsibilities of the news media raging among pundits and policymakers.

Author: Stephen J. Farnsworth
Publisher: Rowman & Littlefield Publishers
ISBN: 1442200693
Category : Social Science
Languages : en
Pages : 246

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The Nightly News Nightmare, Third Edition, examines news coverage of presidential nomination and election campaigns from 1988 to 2008. Farnsworth and Lichter find that the news media, despite the wide variety of outlets, have consistent problems in terms of fairness and focus on substantive matters rather than the horse-race reporting of the latest polls. In addition to the extensive discussion of the 2008 campaign, the third edition offers far more discussion and evidence regarding the use of alternative media, including online content, in the most recent presidential election. The authors conclude that online news had many of the same problems found in mainstream news coverage.

Author: Robert E. Gilbert
Publisher:
ISBN:
Category : History
Languages : en
Pages : 344

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Author: David Andrew Schultz
Publisher: Peter Lang
ISBN: 9780820468310
Category : Language Arts & Disciplines
Languages : en
Pages : 348

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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them

Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479867594
Category : Political Science
Languages : en
Pages : 324

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Author: Glen Krutz
Publisher:
ISBN: 9781738998470
Category :
Languages : en
Pages : 0

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Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.

Author: Austin Ranney
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 232

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