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Author: Kathleen Hall Jamieson Publisher: Wadsworth Publishing Company ISBN: Category : Business & Economics Languages : en Pages : 380
Book Description
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.
Author: Kathleen Hall Jamieson Publisher: Wadsworth Publishing Company ISBN: Category : Business & Economics Languages : en Pages : 380
Book Description
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.
Author: Kathleen Hall Jamieson Publisher: Wadsworth Publishing ISBN: Category : Advertising Languages : en Pages : 416
Book Description
Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
Author: Kathleen Hall Jamieson Publisher: Wadsworth Publishing Company ISBN: Category : Business & Economics Languages : en Pages : 324
Book Description
Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.
Author: Abe, Ethel Ndidiamaka Publisher: IGI Global ISBN: 1668487500 Category : Business & Economics Languages : en Pages : 457
Book Description
In the face of a volatile, uncertain, complex, and ambiguous world and unpredictable challenges, governments need to be able to detect those changes in real-time and quickly test policy responses to determine what works for businesses, communities, families, and individuals. Surprisingly, families and enterprises have interconnectivity. Most Small, Medium and Micro Enterprises (SMMEs) started as household vendors of daily supplies. Understanding this linkage and putting them together with professional dexterity should position them both as the panacea for tackling eventualities in the future. Cases on the Interplay Between Family, Society, and Entrepreneurship adopts a multi-disciplinary approach to appraising and managing the subject matter. This book is underpinned by the need to offer a repository for policymakers in organizations, governments, SMMEs, and community leaders to appreciate the role and importance of the family and SMMEs in the economic landscape of nations. The book is impactful in creating awareness about the importance and role of family and family support to members, the community, and society at large. This book as a well-referenced, peer-reviewed, and expertly written multi-disciplinary book covering the humanities, entrepreneurship, human resource management, psychology, leadership, innovative technology, governance/political sciences, and education, add value to extant literature. The book is principally targeted at entrepreneurs, scholars, governments, opinion leaders/influencers, and entities who need competent referenced data on the subject matter as outlined.
Author: Michael Southern Sr Publisher: Michael Southern Sr. ISBN: Category : Antiques & Collectibles Languages : en Pages : 51
Book Description
In this book, "Beyond the Looking Glass: Understanding the Interplay of Body Image, Social Anxiety, and Eating Disorders in Young Adults," we have explored the complex relationship between body image dissatisfaction, social anxiety, and disordered eating behaviors. Throughout our journey, we have gained a deeper understanding of how these factors interplay and impact the lives of young adults. It is important for teens and young adults to recognize that their mental and physical health are intertwined. Our body image, how we perceive ourselves, can greatly inuence our social interactions and overall wellbeing. The pressure to conform to societal beauty standards can lead to body dissatisfaction and, in turn, contribute to the development of social anxiety and disordered eating behaviors. However, it is essential to remember that there is no one-size- ts-all denition of beauty. It is crucial to embrace diversity and celebrate our unique qualities. Instead of striving for an unattainable ideal, we should focus on nurturing a healthy mind and body. Building a healthy mind involves cultivating positive self-esteem and practicing self-compassion. Instead of comparing ourselves to others, we should focus on our own growth and personal achievements. Surrounding ourselves with a supportive network of friends and family who uplift and encourage us can also contribute to our mental well-being. Taking care of our physical health is equally important. This means fueling our bodies with nutritious foods, engaging in regular physical activity that we enjoy, and developing a healthy relationship with food. It is vital to listen to our body's needs and honor its signals rather than succumbing to restrictive diets or excessive exercise.
Author: Sigrid Koch-Baumgarten Publisher: Routledge ISBN: 1135168016 Category : Political Science Languages : en Pages : 256
Book Description
The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world of politics and the citizens. This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions. It provides an in-depth understanding of the conditions under which the media might, or might not, play a role in the policy process and what the nature of their influence is. Bringing together conceptual and methodological approaches from both political science and communications studies, this book presents an interdisciplinary perspective. It presents empirical evidence of the processes involved in the interaction between mass communication and policy and features case studies from Western Europe and the US and across different policy fields. The book will be of interest to students of public policy, political communication and comparative politics.
Author: Kathleen Hall Jamieson
Author: Kathleen Hall Jamieson
Author: Kathleen Hall Jamieson
Author: Kathleen Hall Jamieson
Author: Kathleen Hall Jamieson
Author: 
Author: Kathleen Hall Jamieson
Author: Kathleen Hall Jamieson
Author: Abe, Ethel Ndidiamaka
Author: Michael Southern Sr 
Author: Sigrid Koch-Baumgarten