Author: Louis Dwight Harvell WeldPublisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 648
Book Description
A Pioneer in Marketing, L. D. H. Weld
Author: Louis Dwight Harvell WeldPublisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 648
Book Description
Handbook of Marketing
Author: Barton A WeitzPublisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Encyclopedia of History of American Management
Author: Morgen WitzelPublisher: A&C Black
ISBN: 1847144691
Category : Business & Economics
Languages : en
Pages : 600
Book Description
Containing more than 250 entries, this unique and ambitious work traces the development of management thinking and major business culture in North America. Entries range from 600 words to 2500 words and contain concise biographical detail, a critical analysis of the thinkers' doctrines and ideas and a bibliography including the subject's major works and a helpful listing of minor works.
The Routledge Companion to Marketing History
Author: D.G. Brian JonesPublisher: Routledge
ISBN: 1134688687
Category : Business & Economics
Languages : en
Pages : 464
Book Description
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Pioneers in Marketing
Author: D.G. Brian JonesPublisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Contemporary Issues in Marketing and Consumer Behaviour
Author: Elizabeth ParsonsPublisher: Routledge
ISBN: 1136441557
Category : Business & Economics
Languages : en
Pages : 232
Book Description
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Printers' Ink
Author: Catalog of Foreign Books & Microfilms in the Possession of the Library of the Faculty of Economics, the University of Tokyo
Author: Tōkyō Daigaku. Keizai GakubuPublisher:
ISBN:
Category : Economics
Languages : en
Pages : 288
Book Description
Advanced Marketing (Marketing Techniques)
Author: Dr. Shahaji MisalPublisher: Success Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Advanced Marketing Techniques involve employing data-driven strategies, digital marketing, personalization, and omnichannel approaches to reach and engage target audiences effectively, enhancing brand visibility and sales.
Information Sources in Advertising History
Author: Richard PollayPublisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 346
Book Description