A Research Agenda for Political Marketing PDF Download

Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
ISBN: 1800377207
Category : Political Science
Languages : en
Pages : 208

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Book Description
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.

Author: Dominic Medway
Publisher: Edward Elgar Publishing
ISBN: 1839102853
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Author: Philippe J. Maarek
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

Author: Alan B. Albarran
Publisher: Edward Elgar Publishing
ISBN: 1788119061
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.

Author: Deese, David A.
Publisher: Edward Elgar Publishing
ISBN: 1800884125
Category : Political Science
Languages : en
Pages : 251

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Book Description
With contributions from an international range of experts, this cutting-edge Research Agenda collates the most important and emerging research in the field to map out the new directions and promising paths ahead for the international political economy (IPE).

Author: Jesper Stromback
Publisher: Routledge
ISBN: 1135194122
Category : Business & Economics
Languages : en
Pages : 589

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Book Description
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0803951388
Category : Political Science
Languages : en
Pages : 185

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Book Description
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Category : Political Science
Languages : en
Pages : 312

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Book Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Author: William H. Dutton
Publisher: Edward Elgar Publishing
ISBN: 1789903092
Category : Political Science
Languages : en
Pages : 264

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Book Description
This Elgar Research Agenda showcases insights from leading researchers on the charged issues and questions that lie ahead in the multidisciplinary field of digital politics. Covering the political implications of the Internet, social media, datafication and computational analytics, it looks to the future of how research might address the political challenges of the digital age and maps the key emerging trends in this field.

Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013373
Category : Political Science
Languages : en
Pages : 340

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Book Description
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.