Advances in Corporate Branding PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advances in Corporate Branding PDF full book. Access full book title Advances in Corporate Branding by John M. T. Balmer. Download full books in PDF and EPUB format.

Advances in Corporate Branding

Advances in Corporate Branding PDF Author: John M. T. Balmer
Publisher: Springer
ISBN: 1352000083
Category : Business & Economics
Languages : en
Pages : 205

Book Description
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
➤