Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674059239
Category : History
Languages : en
Pages : 438
Book Description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.
Advertising Empire
Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674059239
Category : History
Languages : en
Pages : 438
Book Description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.
Publisher: Harvard University Press
ISBN: 0674059239
Category : History
Languages : en
Pages : 438
Book Description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.
Advertising Empire
Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674050061
Category : History
Languages : en
Pages : 438
Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Publisher: Harvard University Press
ISBN: 0674050061
Category : History
Languages : en
Pages : 438
Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.
Buy & Build
Author: Stephen Constantine
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 108
Book Description
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 108
Book Description
Building an Empire
Author: Brian Carruthers
Publisher:
ISBN: 9781629030128
Category : Multilevel marketing
Languages : en
Pages : 269
Book Description
Publisher:
ISBN: 9781629030128
Category : Multilevel marketing
Languages : en
Pages : 269
Book Description
JUDICIOUS ADVERTISING
What Life was Like Amid Splendor and Intrigue
Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 152
Book Description
Illustrations and text combine to examine the lives, achievements, and struggles of the Byzantines; covering a period that begins with the establishment of the capital city of Constantinople in A.D. 330, and continuing through its fall to the Turks in 1453.
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 152
Book Description
Illustrations and text combine to examine the lives, achievements, and struggles of the Byzantines; covering a period that begins with the establishment of the capital city of Constantinople in A.D. 330, and continuing through its fall to the Turks in 1453.
428 AD
Author: Giusto Traina
Publisher: Princeton University Press
ISBN: 1400832861
Category : History
Languages : en
Pages : 226
Book Description
This is a sweeping tour of the Mediterranean world from the Atlantic to Persia during the last half-century of the Roman Empire. By focusing on a single year not overshadowed by an epochal event, 428 AD provides a truly fresh look at a civilization in the midst of enormous change--as Christianity takes hold in rural areas across the empire, as western Roman provinces fall away from those in the Byzantine east, and as power shifts from Rome to Constantinople. Taking readers on a journey through the region, Giusto Traina describes the empires' people, places, and events in all their simultaneous richness and variety. The result is an original snapshot of a fraying Roman world on the edge of the medieval era. The result is an original snapshot of a fraying Roman world on the edge of the medieval era. Readers meet many important figures, including the Roman general Flavius Dionysius as he encounters a delegation from Persia after the Sassanids annex Armenia; the Christian ascetic Simeon Stylites as he stands and preaches atop his column near Antioch; the eastern Roman emperor Theodosius II as he prepares to commission his legal code; and Genseric as he is elected king of the Vandals and begins to turn his people into a formidable power. We are also introduced to Pulcheria, the powerful sister of Theodosius, and Galla Placidia, the queen mother of the western empire, as well as Augustine, Pope Celestine I, and nine-year-old Roman emperor Valentinian III. Full of telling details, 428 AD illustrates the uneven march of history. As the west unravels, the east remains intact. As Christianity spreads, pagan ideas and schools persist. And, despite the presence of the forces that will eventually tear the classical world apart, Rome remains at the center, exerting a powerful unifying force over disparate peoples stretched across the Mediterranean.
Publisher: Princeton University Press
ISBN: 1400832861
Category : History
Languages : en
Pages : 226
Book Description
This is a sweeping tour of the Mediterranean world from the Atlantic to Persia during the last half-century of the Roman Empire. By focusing on a single year not overshadowed by an epochal event, 428 AD provides a truly fresh look at a civilization in the midst of enormous change--as Christianity takes hold in rural areas across the empire, as western Roman provinces fall away from those in the Byzantine east, and as power shifts from Rome to Constantinople. Taking readers on a journey through the region, Giusto Traina describes the empires' people, places, and events in all their simultaneous richness and variety. The result is an original snapshot of a fraying Roman world on the edge of the medieval era. The result is an original snapshot of a fraying Roman world on the edge of the medieval era. Readers meet many important figures, including the Roman general Flavius Dionysius as he encounters a delegation from Persia after the Sassanids annex Armenia; the Christian ascetic Simeon Stylites as he stands and preaches atop his column near Antioch; the eastern Roman emperor Theodosius II as he prepares to commission his legal code; and Genseric as he is elected king of the Vandals and begins to turn his people into a formidable power. We are also introduced to Pulcheria, the powerful sister of Theodosius, and Galla Placidia, the queen mother of the western empire, as well as Augustine, Pope Celestine I, and nine-year-old Roman emperor Valentinian III. Full of telling details, 428 AD illustrates the uneven march of history. As the west unravels, the east remains intact. As Christianity spreads, pagan ideas and schools persist. And, despite the presence of the forces that will eventually tear the classical world apart, Rome remains at the center, exerting a powerful unifying force over disparate peoples stretched across the Mediterranean.
Syrian Influences in the Roman Empire to AD 300
Author: John D. Grainger
Publisher: Routledge
ISBN: 1351628682
Category : History
Languages : en
Pages : 311
Book Description
The study of Syria as a Roman province has been neglected by comparison with equivalent geographical regions such as Italy, Egypt, Greece and even Gaul. It was, however, one of the economic powerhouses of the empire from its annexation until after the empire’s dissolution. As such it clearly deserves some particular consideration, but at the same time it was a major contributor to the military strength of the empire, notably in the form of the recruitment of auxiliary regiments, several dozens of which were formed from Syrians. Many pagan gods, such as Jupiter Dolichenus and Jupiter Heliopolitanus Dea Syra, and also Judaism, originated in Syria and reached the far bounds of the empire. This book is a consideration, based on original sources, of the means by which Syrians, whose country was only annexed to the empire in 64 BC, saw their influence penetrate into all levels of society from private soldiers and ordinary citizens to priests and to imperial families.
Publisher: Routledge
ISBN: 1351628682
Category : History
Languages : en
Pages : 311
Book Description
The study of Syria as a Roman province has been neglected by comparison with equivalent geographical regions such as Italy, Egypt, Greece and even Gaul. It was, however, one of the economic powerhouses of the empire from its annexation until after the empire’s dissolution. As such it clearly deserves some particular consideration, but at the same time it was a major contributor to the military strength of the empire, notably in the form of the recruitment of auxiliary regiments, several dozens of which were formed from Syrians. Many pagan gods, such as Jupiter Dolichenus and Jupiter Heliopolitanus Dea Syra, and also Judaism, originated in Syria and reached the far bounds of the empire. This book is a consideration, based on original sources, of the means by which Syrians, whose country was only annexed to the empire in 64 BC, saw their influence penetrate into all levels of society from private soldiers and ordinary citizens to priests and to imperial families.
A History of the Later Roman Empire, AD 284-641
Author: Stephen Mitchell
Publisher: John Wiley & Sons
ISBN: 1118341066
Category : History
Languages : en
Pages : 568
Book Description
The Second Edition of A History of the Later Roman Empire features extensive revisions and updates to the highly-acclaimed, sweeping historical survey of the Roman Empire from the accession of Diocletian in AD 284 to the death of Heraclius in 641. Features a revised narrative of the political history that shaped the late Roman Empire Includes extensive changes to the chapters on regional history, especially those relating to Asia Minor and Egypt Offers a renewed evaluation of the decline of the empire in the later sixth and seventh centuries Places a larger emphasis on the military deficiencies, collapse of state finances, and role of bubonic plague throughout the Europe in Rome’s decline Includes systematic updates to the bibliography
Publisher: John Wiley & Sons
ISBN: 1118341066
Category : History
Languages : en
Pages : 568
Book Description
The Second Edition of A History of the Later Roman Empire features extensive revisions and updates to the highly-acclaimed, sweeping historical survey of the Roman Empire from the accession of Diocletian in AD 284 to the death of Heraclius in 641. Features a revised narrative of the political history that shaped the late Roman Empire Includes extensive changes to the chapters on regional history, especially those relating to Asia Minor and Egypt Offers a renewed evaluation of the decline of the empire in the later sixth and seventh centuries Places a larger emphasis on the military deficiencies, collapse of state finances, and role of bubonic plague throughout the Europe in Rome’s decline Includes systematic updates to the bibliography
Buy and Build
Author: S. Constantine
Publisher:
ISBN: 9780785548386
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780785548386
Category :
Languages : en
Pages :
Book Description