An Executive's Primer on the Strategy of Social Networks

An Executive's Primer on the Strategy of Social Networks PDF Author: Mason Andrew Carpenter
Publisher:
ISBN: 9789746521307
Category : Business networks
Languages : en
Pages : 114

Book Description


An Executive's Primer on the Strategy of Social Networks

An Executive's Primer on the Strategy of Social Networks PDF Author: Mason Carpenter
Publisher: Business Expert Press
ISBN: 9781606490303
Category : Business & Economics
Languages : en
Pages : 114

Book Description
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

The Social Networking Executive Primer

The Social Networking Executive Primer PDF Author: InterDimension Strategies Incorporated
Publisher:
ISBN: 9780615302829
Category :
Languages : en
Pages :

Book Description
An informative guide for executives who want to get up to speed on social networking strategies and tactics. Learn the exciting new opportunities that social networking offers your company, and how to align social networking to your company's goals and strategies.

The Strategic Management of Higher Education Institutions

The Strategic Management of Higher Education Institutions PDF Author: Hamid Kazeroony
Publisher: Business Expert Press
ISBN: 1606491032
Category : Business & Economics
Languages : en
Pages : 173

Book Description
If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book. Inside, the author smartly examines the needs of learners in the 21st century, the rise of for-profit highereducation institutions, and the technological innovations impacting postsecondary education. Kazeroony provides examples of administrative processes and how to satisfy regulatory agencies standards to take advantage of a particular marketing niche for attracting students. He addresses the changing environment of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provides a summary of findings and additional recommendations.

The Executive's Guide to Enterprise Social Media Strategy

The Executive's Guide to Enterprise Social Media Strategy PDF Author: Mike Barlow
Publisher: John Wiley & Sons
ISBN: 1118005236
Category : Business & Economics
Languages : en
Pages : 229

Book Description
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Management: A Focus on Leaders

Management: A Focus on Leaders PDF Author: Annie McKee
Publisher: Pearson Higher Education AU
ISBN: 1442550465
Category : Business & Economics
Languages : en
Pages : 641

Book Description
A new view of the four functions of Management: through the lens of leadership The pace and scope of change in the world and organisations during the past 10 years is unprecedented. In this environment, staying ahead of the curve and preparing for success in work, management and leadership is challenging. Amidst the financial crises, catastrophic disasters, and business scandals frequently making headlines, Annie McKee and the Australian authors of this new text Management: a Focus on Leaders, believe there is a unique opportunity to re-focus the way students are prepared for their future in business. Show future managers how to lead in a complex, yet exciting, global environment With an engaging writing style and an outcome-driven approach, Annie McKee and Australian authors Travis Kemp and Gordon Spence directly address the many behavioural, social, cognitive and emotional challenges beyond the four functions of management. Management features exciting Australasian and global case studies and easy, student-friendly teaching tools. Unique Decision Making mini-simulations using adaptive technology allow students to make management decisions and see the impact of their decisions.

Communication Strategies for Today's Managerial Leader

Communication Strategies for Today's Managerial Leader PDF Author: Deborah Britt Roebuck
Publisher: Business Expert Press
ISBN: 1606492004
Category : Business & Economics
Languages : en
Pages : 332

Book Description
Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives. Studies repeatedly point to the impact communication skills have on the ability of managerial leaders to succeed or fail. Too often individuals move into managerial leadership roles without awareness of the need to improve their communication skills. These individuals may be subject matter experts whose technical skills allowed them to succeed as individual team members, but when placed in managerial leadership roles, they fail because they lacked the relationship building skills needed to foster teamwork. Therefore, this book provides the communication principles that are so critical for today's managerial leader. It builds a solid foundation while it guides readers in strategies to enhance their written, oral, and interpersonal communication skills. Most research has stated, and the author has found true in her own managerial leadership roles, a leader spends the majority of his or her day interacting with others. As managerial leaders, individuals face many challenging situations such as determining how to inspire a shared vision about goals and objectives, building trust within their unit, listening with an open mind, giving feedback, and encouraging collaboration, to name a few. The focus switches for the managerial leader from doing things to leading others. Therefore, this book is for anyone who currently serves as a managerial leader or for anyone who desires to manage and lead others. Most managerial communication books focus on the important written and oral communication skills. While the author believes these skills are critically important, she found in her role, as a managerial leader, she devoted the majority of her time to interpersonal communication. Leaders need to build teams and to maintain relationships with all stakeholders. The best way to make that happen is through skills such as listening, asking questions, and giving feedback. Therefore, this book includes an emphasis on interpersonal communication. As Chris M. Martin stated in a recent article, "The ability to communicate effectively may be the number one management quality." Therefore, this book will raise awareness relative to oral, written, and interpersonal communication skills so that individuals can become better managerial leaders.

Marketing Strategy in Play

Marketing Strategy in Play PDF Author: Mark Hill
Publisher: Business Expert Press
ISBN: 9781606491508
Category : Business & Economics
Languages : en
Pages : 125

Book Description
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.

Successful Cross-Cultural Management

Successful Cross-Cultural Management PDF Author: Parissa Haghirian
Publisher: Business Expert Press
ISBN: 1606491210
Category : Business & Economics
Languages : en
Pages : 179

Book Description
This book outlines the particulars of cross-cultural management and is a guidebook for international managers. The book not only discusses the general aspects of how cultures can differ, it also shows which effects these differences can haveon business processes and business success.

Corporate Bankruptcy

Corporate Bankruptcy PDF Author: William J. Donoher
Publisher: Business Expert Press
ISBN: 160649144X
Category : Business & Economics
Languages : en
Pages : 152

Book Description
Corporate bankruptcy is becoming an increasingly important topic in today’s turbulent environment. The bankruptcy decision can be a matter of life and death for the organization dealing with distress, but the impact of the phenomenon is magnified by the variety of business relationships in which companies typically are involved. If you are considering or need to know more about bankruptcy, this book will help you through all the important steps. Since bankruptcy affects customers, supply chain or network partners, managerial and non-managerial employees, landlords, and others, understanding the bankruptcy process can facilitate best-practice development and the protection of the organization’s interests both before and after a bankruptcy petition. This book does not attempt to provide advice; each case is unique and should be addressed by competent legal counsel. Rather, you’ll be provided with an overview of the fundamental principles and processes of both Chapter 11 reorganizations and Chapter 7 liquidations, incorporating examples drawn from relevant legal decisions, research findings, and common experience to highlight the issues involved and provide a basis for discussion. The author also includes details on a number of special topic areas, including small business bankruptcies, governance issues, contractual agreements and obligations such as franchising and collective bargaining agreements, and newly emerging issues surrounding the use of derivatives.