Integrated Approach to New Food Product Development PDF Download

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Integrated Approach to New Food Product Development

Integrated Approach to New Food Product Development PDF Author: Howard R. Moskowitz
Publisher:
ISBN: 9781322625539
Category : Business & Economics
Languages : en
Pages : 479

Book Description
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
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