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Author: Stefania Masè Publisher: Springer Nature ISBN: 3030517691 Category : Business & Economics Languages : en Pages : 146
Book Description
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Author: Elena Raviola Publisher: Routledge ISBN: 1317500024 Category : Business & Economics Languages : en Pages : 350
Book Description
Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are, many times, positioned as opposites. Where one is providing symbolic and aesthetic immersion, the other is creating goods for a market and markets for a good. They often deal and struggle with the same issues, framing it differently and finding different solutions. This book has the potential of offering both critical theoretical and empirical understanding of these subjects and guiding further exploration and research into this field. Although this dichotomy has a well-documented existence, it is reconstructed through the writing-out of business in art and vice versa. This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist.
Author: Stefania Masè Publisher: Springer Nature ISBN: 3030517691 Category : Business & Economics Languages : en Pages : 146
Book Description
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Author: Lee Evan Caplin Publisher: Prentice Hall ISBN: Category : Art Languages : en Pages : 376
Book Description
Offers guidance for artists in financial planning, copyright protection, the preparation of a portfolio, and sale of works to art dealers, museums, and other markets.
Author: Elena Raviola Publisher: Taylor & Francis ISBN: 1317500032 Category : Business & Economics Languages : en Pages : 232
Book Description
Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are, many times, positioned as opposites. Where one is providing symbolic and aesthetic immersion, the other is creating goods for a market and markets for a good. They often deal and struggle with the same issues, framing it differently and finding different solutions. This book has the potential of offering both critical theoretical and empirical understanding of these subjects and guiding further exploration and research into this field. Although this dichotomy has a well-documented existence, it is reconstructed through the writing-out of business in art and vice versa. This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist.
Author: Stan Davis Publisher: Berrett-Koehler Publishers ISBN: 1609943996 Category : Business & Economics Languages : en Pages : 200
Book Description
When you see yourself as an artist, all your work can be a work of art. Visionary business authors Stan Davis and David McIntosh show that applying an artistic sensibility to business improves performance—for both you and your company. They provide practical advice for applying creative processes from the arts to the business world. Using the strategies detailed here, you'll learn to add the depth, texture, and nuance to your business that will differentiate it from the competition and help you connect with your customers the way great performers connect with audiences. The Art of Business maps out the fundamentals of developing an aesthetic strategy to make your business, your career, and your life more meaningful and more successful.
Author: Anke Strauß Publisher: Cambridge Scholars Publishing ISBN: 1443896217 Category : Art Languages : en Pages : 195
Book Description
The relationship between the fine art and the business sphere has never been harmonious; it has been rejected, fought about, ignored, exploited, criticised and questioned, but it is still omnipresent. Commonly assumed to be antagonistic, situating art and the business organisation sphere in the discourses of new knowledge creation and learning, however, holds the potential of exploring new ways of relating the two spheres. This book investigates such potentialities, discussing the limits and challenges of these new forms of relating. It does so by first outlining the changing discourses of the art and business spheres, and how they produce different ways of relating to their respective worlds. Second, it brings into conversation an ethnographic study of an art-business-collaboration organised by two artists with a Deleuzian concept of dialogue. Dialogue, here, is understood as a non-hierarchical encounter developing between two spheres; a source of creation no longer belonging to anyone. In what is here termed “a machinic research framework” – accounting for composition and movement on all scales – the book shows how making connections is a discursive and material practice with expectations and imaginaries playing a central role. It also addresses the paradoxical interplays between losing control and maintaining control in collaborative attempts, between reaching out for the Other and carrying out identity work, and between positions in the centre and in the margins of the highly stratified and codified areas of business organisations and fine art. Eventually, this book examines small dialogical instances that escape the stratifying forces dividing the two worlds, thereby creating a temporary space. It closes with a reflection on the role of research in thinking (and making) new ways of relating the world of fine art and the business organisation sphere.
Author: Giovanni Schiuma Publisher: Cambridge University Press ISBN: 1139496654 Category : Business & Economics Languages : en Pages : 313
Book Description
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.
Author: Michael Bzdak Publisher: Routledge ISBN: 1000585131 Category : Business & Economics Languages : en Pages : 137
Book Description
Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe. As the first book to link culture to community responsibility, the book will be of particular relevance to corporate art advisors and auction houses, as well as students of arts management and corporate social responsibility at advanced undergraduate and postgraduate levels.
Author: J. Mark Munoz Publisher: ISBN: 9781631576331 Category : Arts Languages : en Pages : 0
Book Description
Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide. - Publisher's description.
Author: Stefania Masè
Author: Elena Raviola
Author: Stefania Masè
Author: Lee Evan Caplin
Author: Elena Raviola
Author: Stan Davis
Author: Anke Strauß
Author: Giovanni Schiuma
Author: Michael Bzdak
Author: J. Mark Munoz
Author: Charlotte Georgi