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Author: Edward L. Bernays Publisher: Open Road Media ISBN: 1497698677 Category : Business & Economics Languages : en Pages : 965
Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Edward L. Bernays Publisher: Open Road Media ISBN: 1497698677 Category : Business & Economics Languages : en Pages : 965
Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Charles Seife Publisher: Souvenir Press ISBN: 1782837329 Category : Mathematics Languages : en Pages : 253
Book Description
A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.
Author: Adrian Marino Publisher: SUNY Press ISBN: 9780791428931 Category : Literary Criticism Languages : en Pages : 354
Book Description
A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.
Author: Kathleen Weidner Zoehfeld Publisher: Astra Publishing House ISBN: 1635923956 Category : Juvenile Nonfiction Languages : en Pages : 34
Book Description
EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.
Author: Edward L. Bernays Publisher: University of Oklahoma Press ISBN: 0806189827 Category : Business & Economics Languages : en Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Rainer Funk Publisher: A&C Black ISBN: 9780826415196 Category : Biography & Autobiography Languages : en Pages : 188
Book Description
This lavishly illustrated biography covers Fromm's entire life, from his traditional Jewish upbringing to his association with the Frankfurt School. Fromm's work (1900-1980) is more compelling and popular in our century than ever before. It took a decisive turn as he encountered Freudian psychoanalysis--even as Fromm critiqued it throughout much of his lifetime. Funk covers with great sensitivity Fromm's seminal work with the so-called Frankfurt School of social critics as well as his break with it, his move to the U.S., his personal and professional relationship with Karen Horney, his associations with The New School in New York City and with D.T. Suzuki--living in Mexico "part time." More than 200 photographs and other memorabilia make this a compelling pictorial biography.
Author: Irving Kristol Publisher: Simon and Schuster ISBN: 0028740211 Category : Political Science Languages : en Pages : 518
Book Description
Here are the best of Kristol's now famous essays on society, religion, morals, culture, literature, education, and on the values issues which have come to define the neoconservative critique of contemporary life. These essays display the provocative ideas and style that have caused Irving Kristol to be justly regarded as the "godfather" of the conservative movement.
Author: Lori Haskins Houran Publisher: Astra Publishing House ISBN: 163592474X Category : Juvenile Nonfiction Languages : en Pages : 34
Book Description
Who likes bikes? Just about everyone! Here is a "biography" of bicycles, an essential invention that keeps people rolling! From the first spark of an idea of a new way to get around to the spread of bicycles throughout the world, Bicycle is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series with each book focusing on one groundbreaking, world-changing discovery that millions of people use every single day.
Author: Ibram X. Kendi Publisher: Bold Type Books ISBN: 1568584644 Category : History Languages : en Pages : 594
Book Description
The National Book Award winning history of how racist ideas were created, spread, and deeply rooted in American society. Some Americans insist that we're living in a post-racial society. But racist thought is not just alive and well in America -- it is more sophisticated and more insidious than ever. And as award-winning historian Ibram X. Kendi argues, racist ideas have a long and lingering history, one in which nearly every great American thinker is complicit. In this deeply researched and fast-moving narrative, Kendi chronicles the entire story of anti-black racist ideas and their staggering power over the course of American history. He uses the life stories of five major American intellectuals to drive this history: Puritan minister Cotton Mather, Thomas Jefferson, abolitionist William Lloyd Garrison, W.E.B. Du Bois, and legendary activist Angela Davis. As Kendi shows, racist ideas did not arise from ignorance or hatred. They were created to justify and rationalize deeply entrenched discriminatory policies and the nation's racial inequities. In shedding light on this history, Stamped from the Beginning offers us the tools we need to expose racist thinking. In the process, he gives us reason to hope.
Author: Thi Bui Publisher: Abrams ISBN: 1613129300 Category : Biography & Autobiography Languages : en Pages : 320
Book Description
National bestseller 2017 National Book Critics Circle (NBCC) Finalist ABA Indies Introduce Winter / Spring 2017 Selection Barnes & Noble Discover Great New Writers Spring 2017 Selection ALA 2018 Notable Books Selection An intimate and poignant graphic novel portraying one family’s journey from war-torn Vietnam, from debut author Thi Bui. This beautifully illustrated and emotional story is an evocative memoir about the search for a better future and a longing for the past. Exploring the anguish of immigration and the lasting effects that displacement has on a child and her family, Bui documents the story of her family’s daring escape after the fall of South Vietnam in the 1970s, and the difficulties they faced building new lives for themselves. At the heart of Bui’s story is a universal struggle: While adjusting to life as a first-time mother, she ultimately discovers what it means to be a parent—the endless sacrifices, the unnoticed gestures, and the depths of unspoken love. Despite how impossible it seems to take on the simultaneous roles of both parent and child, Bui pushes through. With haunting, poetic writing and breathtaking art, she examines the strength of family, the importance of identity, and the meaning of home. In what Pulitzer Prize–winning novelist Viet Thanh Nguyen calls “a book to break your heart and heal it,” The Best We Could Do brings to life Thi Bui’s journey of understanding, and provides inspiration to all of those who search for a better future while longing for a simpler past.
Author: Edward L. Bernays
Author: Edward L. Bernays
Author: Charles Seife
Author: Adrian Marino
Author: Kathleen Weidner Zoehfeld
Author: Edward L. Bernays
Author: Rainer Funk
Author: Irving Kristol
Author: Lori Haskins Houran
Author: Ibram X. Kendi
Author: Thi Bui