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Author: Amitabh Kant Publisher: Harpercollins ISBN: Category : Travel Languages : en Pages : 298
Book Description
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Author: Amitabh Kant Publisher: Harpercollins ISBN: Category : Travel Languages : en Pages : 298
Book Description
How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
Author: CII Publisher: Penguin UK ISBN: 9352141261 Category : Design Languages : en Pages : 134
Book Description
The CII India Design Yearbook 2014 is a medium to communicate the best of design emanating from India in diverse design disciplines. These yearbooks become an international reference for excellent design. Companies, journalists, architects, planners, designers and people all over the world who are interested in design use the yearbooks for their day-to-day work and keep them over the years as collectors’ items and an archive of excellent design. This is the second instalment of the yearbook, which aims to capture over 200 recent projects in which the companies / design firms have employed agile design thinking, methodology and processes to achieve success for clients, partners and end users.
Author: Dr Astha Joshi Dr Geeta Nema Publisher: Archers & Elevators Publishing House ISBN: 9386501139 Category : Antiques & Collectibles Languages : en Pages :
Author: Ravinder Kaur Publisher: Harper Collins ISBN: 9354224628 Category : Business & Economics Languages : en Pages : 385
Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author: Jyotsna Kapur Publisher: Anthem Press ISBN: 1783083530 Category : Social Science Languages : en Pages : 158
Book Description
This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.
Author: Faizal bin Yahya Publisher: Routledge ISBN: 1134084609 Category : Business & Economics Languages : en Pages : 271
Book Description
Asian interregional economic cooperation has assumed greater prominence with the rise of Asia’s two giant economies of China and India. The economic liberalization of China’s economy in 1979, followed by India in 1991, signalled the presence of business opportunities to foreign investors - including those from Asia. This book examines the growing economic relations between India and Singapore which has culminated in a Free Trade Agreement (FTA), the Comprehensive Economic Cooperation Agreement (CECA), signed by both economies in June 2005. Using the information technology sector as the main case study of the ‘alliance’ between Singapore and India, the book examines the challenges that both have overcome to expand their bilateral trade. In the process, Singapore has become one of the top five foreign investors in India. The CECA is important as it is the first free trade agreement that Singapore signed with a developing country; and furthermore it provided a blueprint for India to conclude similar FTAs with other ASEAN members. This book provides a competitive analysis for intra-regional foreign direct investment. Faizal Yahya demonstrates that the economic relationship between Singapore and India illuminates how both economies are attempting to meet future challenges. It will be of interest to scholars of international business studies, cross-cultural management, international trade, international relations, information management and South and Southeast Asian Studies.
Author: Dr. Sushant Sharma Publisher: Author's Ink Publications ISBN: 9392665466 Category : Self-Help Languages : en Pages : 188
Book Description
The world is expecting India to lead it in near future, but does India have a noose to bind the world together? Just as our heritage and culture helped him and many other NRIs run successful businesses, he has found a path which can be adopted for individual success and through which India can become the ‘Modern Golden Bird.' Dr. (Vaidya) Santosh Sharma hails from a tiny village in the rejuvenating mountainous state of Himachal Pradesh, India. While living in Kalka, he pursued his studies and gained his initial life experiences in Chandigarh, and as society demanded, he started working late 20th century at a nearby private firm. In 1997, at the age of 38, his soul forced him to break the traditional norms and make a landmark decision to shift his base to Europe along with his family. There on, he started the tough journey of rediscovering and sharing the story of India, and its heritage and culture with Eastern Europe by opening a small Indian shop, Szep Kis India (Little Beautiful India) with his wife, Mrs. Kamlesh Sharma, in Budapest. Today, Szep Kis India is the oldest and biggest Indian store in Hungary and even offers exotic products from other countries. Dr. Sushant Sharma is a young medical doctor who hails from the rolling hills of the lesser Himalayas. His passion for writing led to the creation of the psychological crime thriller, Projekt Nowhere , published with Garuda Prakashan. With his love for India, its heritage and culture, and to propagate the same among the young generation, he collaborated with Dr. (Vaidya) Santosh Sharma to pen down the exemplary story of an entrepreneur who built his business in Europe based on Indian roots.
Author: Douglas E. Haynes Publisher: Bloomsbury Publishing ISBN: 1350278068 Category : History Languages : en Pages : 329
Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author: Bayraktar, Ahmet Publisher: IGI Global ISBN: 1522505806 Category : Business & Economics Languages : en Pages : 394
Book Description
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Author: Amitabh Kant
Author: Amitabh Kant
Author: CII
Author: Dr Astha Joshi Dr Geeta Nema
Author: Ravinder Kaur
Author: Jyotsna Kapur
Author: Faizal bin Yahya
Author: Dr. Sushant Sharma
Author: Douglas E. Haynes
Author: Michael Brand
Author: Bayraktar, Ahmet