Chinese Economic Transition and International Marketing Strategy PDF Download

Author: Ilan Alon
Publisher: Bloomsbury Publishing USA
ISBN: 0313053731
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Author: Robert Guang Tian
Publisher: North American Business Press
ISBN: 9780988919334
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest of the world. "As China goes, so goes the world" has become almost a common sense shared by the business leaders of the world. China is roaring into the 21st century with the force of a locomotive and its economy has doubled almost every six years. The great changes that have been made by the Chinese people in every aspect not only impact the domestic market in China but also the international economy (Wu, 2009; Yu et al., 2006). In Karl Gerth's recently published book, As China Goes, So Goes the World (Gerth, 2010), the famous Harvard Business School Spangler Family Professor William Kirby claims that the changes that define Chinese markets today may transform the world in the future. More than thirty years ago the economic system of China was a centralized planning system that remained largely closed to international trade, in which the market mechanism played a limited role in the production and consumption process. In the late 1970s and early 1980s, under the leadership of Deng Xiaoping, China launched its economic system reform and open door campaign. It is this campaign that brought China into a market oriented economy, created a rapidly growing for-profit sector, and made China a major player in the global economy. As such the market mechanism has became an important factor in the economic development of China (Tian and Wang, 2003; Tian 2008). Measured on a purchasing power parity (PPP) basis that adjusts for price differences, China in 2009 stood as the second largest economy in the world after the US, although in per capita terms the country is still lower middle-income (Central Intelligence Agency, 2010; Saxon, 2006). As the market oriented economic system in China is relatively new to the world, China marketing is even newer to marketers in the world. The new concept of China marketing refers to all the issues pertaining to effective marketing in China by domestic marketers and international marketers alike, issues including, but not limited to, product design and development, pricing strategy, distribution and logistics management, and advertising and promotions. As the market in China evolves and changes, marketing strategy must adapt to the changing environment. There is no doubt that the economic transition in China will definitely affect marketing strategies across a wide range of industries, namely telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and so on (Alon, 2003; Gerth, 2010).

Author: Huiyao Wang
Publisher: Springer Nature
ISBN: 9811686033
Category : Asia
Languages : en
Pages : 246

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Book Description
This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .

Author: S. Zhang
Publisher: Springer
ISBN: 0230365426
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence into the international economic system, how and why MNEs have implemented their involvement as part of their global strategy is less well understood. This book explores the nature of the MNE in this era of globalization.

Author: Peter Baláž
Publisher: Springer Nature
ISBN: 3030219127
Category : Business & Economics
Languages : en
Pages : 335

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Book Description
Capturing the overall development of the Chinese economy, this comprehensive book offers an introduction to one of the most astonishing economic growth stories of the last three decades. The authors identify the key stages and unique features of China’s development, exploring its geopolitical impact on the world economy, and in particular, on the European Union. Analysing factors such as education, urbanisation and innovation, this book highlights the reasons behind China’s success in the international market, and places a special focus on the country’s energy policy. By providing insights into such an important case of expansion and growth in international business, this innovative book will be of interest to those researching Asian business, internationalisation and the Chinese economy.

Author: Yinxing Hong
Publisher: Springer
ISBN: 9812878432
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
This book by the renowned Chinese scholar Dr. Yinxing Hong provides the reader with a perceptive analysis of what has worked in China’s development model. Over the past 30 years, China has experienced a remarkable economic rise, but it now faces the challenge of switching the drivers of this economic growth, which have proven so successful. The path has not been an easy one, and many challenges lie ahead. However, the rise of the Chinese economy has been the most significant global development in recent years. Is there a specific Chinese model? How was the Chinese transition, from a Soviet-style economic structure to one that is more open to market influences and the global market, achieved? In 15 essays, Dr. Hong provides fascinating insights to these and other key questions. The essays cover the challenges involved in transition and how the market-oriented reforms progressed; what the consequences of the transition were for public goods provision and how China opened up its economic system. The essays in Part II address the remaining challenges facing rural areas trying to develop a more consumer-driven economic base, and how to effectively modify the model of economic development. This book provides a sound basis for policymakers and scholars alike, as well as anyone who wants to get an insider’s view of the progress and challenges faced by China’s economic development.

Author: Yanrui Wu
Publisher: Edward Elgar Publishing
ISBN: 9781781959152
Category : Political Science
Languages : en
Pages : 264

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Book Description
This book addresses a number of important topics and issues associated with China's economic transition, growth and global integration. The chapters, by a distinguished group of scholars, provide a timely assessment of recent developments in the Chinese economy. The authors employ contemporary economic theory and the latest statistics to analyze the sources and spillover effects of China's growth, to investigate the relationship between growth and business cycle, and to shed light on China's growth prospects in the coming decade. In the context of growth, transition and globalization, the chapters also cover issues such as labour economics, urban efficiency, banking and macroeconomic management. Economic Growth, Transition and Globalization in China is a highly focused and unique work of direct policy relevance and is aimed at an international audience. It is an invaluable combination of rigorous theoretical work and empirical material. This timely book should be an important reference for researchers and students of Asian studies, and the Chinese economy, in particular. It will also appeal to business analysts.

Author: Rajeev Batra
Publisher: Springer Science & Business Media
ISBN: 1461550092
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Author: Zuohao Hu
Publisher: Routledge
ISBN: 1317205928
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Author: Arthur Yeung
Publisher: John Wiley & Sons
ISBN: 0470828811
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.