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Consumer Behavior and Culture

Consumer Behavior and Culture PDF Author: Marieke K. de Mooij
Publisher: SAGE
ISBN: 0761926690
Category : Business & Economics
Languages : en
Pages : 361

Book Description
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
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