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Author: Stephen Brown Publisher: Routledge ISBN: 1134209401 Category : Business & Economics Languages : en Pages : 279
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Stephen Brown Publisher: Routledge ISBN: 1134209401 Category : Business & Economics Languages : en Pages : 279
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Cassandra Khaw Publisher: Erewhon Books ISBN: 1645660249 Category : Fiction Languages : en Pages : 290
Book Description
In Locus and British Fantasy Award nominee Cassandra Khaw’s first novel, a crew of diminished former criminals get back together to solve the mystery of their last, disastrous mission. But the universe’s highly-evolved AI has its own opposing agenda... and will do whatever it takes to keep humans from ever controlling them again. In space, everything hungers. Maya has died and been resurrected into countless cyborg bodies during her dangerous career with the Dirty Dozen, the most storied crew of criminals in the galaxy before their untimely and gruesome demise. Decades later, she and her team of broken, diminished outlaws must get back together to solve the mystery of their last, disastrous mission and to rescue a missing and much-changed comrade . . . but they’re not the only ones in pursuit of the secret at the heart of the planet Dimmuborgir. The highly evolved AI of the galaxy will do whatever it takes to keep humanity from regaining control. As Maya and her comrades spiral closer to uncovering the AIs’ vast conspiracy, this band of violent women—half-clone and half-machine—must battle both sapient ageships and their own traumas, in order to settle their affairs once and for all.
Author: Jaci Burton Publisher: Penguin ISBN: 0440001390 Category : Fiction Languages : en Pages : 322
Book Description
A sizzling new romance about a firefighter who reunites with an old flame and tries to rekindle the passion they once felt. When firefighter Kal Donovan transfers to the Tactical Rescue Team, he's determined to succeed by giving work one hundred percent of his attention. This proves more difficult at his ten-year high school reunion when he runs into Hannah Clark, his first love. She's still the smart, funny, beautiful girl he loved in high school, but everything has changed. She's divorced, has a son, and has zero interest in exploring an old romance. Hannah has moved back home after a disastrous end to a marriage that never should have been. Now her only focus is getting her hair salon up and running, and making sure her son is happy. She doesn't have time for love—especially not with Kal. She intends to look forward, not backward, and Kal is most definitely part of her past. However as Hannah and Kal start spending time together, Hannah realizes that what she's feeling for him isn't nostalgia, but red-hot attraction. Kal's intent on showing her what it's like to be cared for, romanced, and consumed with passion—and Hannah loves it. But she wonders if she has the courage to risk her heart again, even as Kal vows not to lose her a second time.
Author: John Scalzi Publisher: Tor Books ISBN: 0765388987 Category : Fiction Languages : en Pages : 239
Book Description
New York Times Best Seller USA Today Best Seller io9's New Sci-Fi and Fantasy Books You Need to Put On Your Radar This Fall Kirkus' SF/F Books to Watch Out for in 2018 Popular Mechanics Best Books of 2018 (So Far) Goodreads' Most Anticipated Fantasy and Science Fiction Books The Consuming Fire—the New York Times and USA Today bestselling sequel to the 2018 Hugo Award Best Novel finalist and 2018 Locus Award-winning The Collapsing Empire—an epic space-opera novel in the bestselling Interdependency series, from the Hugo Award-winning and New York Times bestselling author John Scalzi The Interdependency—humanity’s interstellar empire—is on the verge of collapse. The extra-dimensional conduit that makes travel between the stars possible is disappearing, leaving entire systems and human civilizations stranded. Emperox Grayland II of the Interdependency is ready to take desperate measures to help ensure the survival of billions. But arrayed before her are those who believe the collapse of the Flow is a myth—or at the very least an opportunity to an ascension to power. While Grayland prepares for disaster, others are prepare for a civil war. A war that will take place in the halls of power, the markets of business and the altars of worship as much as it will between spaceships and battlefields. The Emperox and her allies are smart and resourceful, as are her enemies. Nothing about this will be easy... and all of humanity will be caught in its consuming fire. The Interdependency Series 1. The Collapsing Empire 2. The Consuming Fire At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Zygmunt Bauman Publisher: John Wiley & Sons ISBN: 0745655823 Category : Social Science Languages : en Pages : 144
Book Description
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
Author: Susan Linn Publisher: Anchor ISBN: 1400079993 Category : Business & Economics Languages : en Pages : 306
Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author: Elizabeth Kowaleski-Wallace Publisher: Columbia University Press ISBN: 0231105797 Category : Business & Economics Languages : en Pages : 200
Book Description
Drawing on feminist criticism, cultural studies, and new historicist ideas, Kowaleski-Wallace suveys eighteenth century literary texts, material object, and cultural events to illuminate the ways in which women are both controlled by and empowered through images of consumption.
Author: Kathryn Lofton Publisher: University of Chicago Press ISBN: 022648209X Category : History Languages : en Pages : 374
Book Description
Introduction: being consumed -- Practicing commodity. Binge religion: social life in extremity ; The spirit in the cubicle: a religious history of the American office -- Revising ritual. Ritualism revived: from scientia ritus to consumer rites ; Purifying America: rites of salvation in the soap campaign -- Imagining celebrity. Sacrificing Britney: celebrity and religion in America ; The celebrification of religion in the age of infotainment -- Valuing family. Religion and the authority in American parenting ; Kardashian nation: work in America's klan ; Rethinking corporate freedom -- Corporation as sect. On the origins of corporate culture ; Do not tamper with the clues: notes on Goldman Sachs -- Conclusion: family matters
Author: Janelle S. Taylor Publisher: Rutgers University Press ISBN: 9780813534305 Category : Business & Economics Languages : en Pages : 348
Book Description
'Consuming Motherhood' addresses the provocative question of how motherhood & consumption, as ideologies & as patterns of social action, mutally shape & constitute each other in contemporary life.
Author: Stephen Brown
Author: Stephen Brown
Author: Harvey M. Sapolsky
Author: Cassandra Khaw
Author: Jaci Burton
Author: John Scalzi
Author: Zygmunt Bauman
Author: Susan Linn
Author: Elizabeth Kowaleski-Wallace
Author: Kathryn Lofton
Author: Janelle S. Taylor