Author: Shel Holtz Publisher: AMACOM/American Management Association ISBN: 9780814427484 Category : Business & Economics Languages : en Pages : 312
Book Description
"Corporate Conversations gives you insight, ideas, and an action plan to energize and empower the exchange of information in your company. Author Shel Holtz has more than twenty-five years of experience helping companies enhance their strategies for crafting and delivering vital internal messages. He uses real-life case studies to demonstrate the best strategies for making sure everyone within your company is on the same page." "Corporate Conversations defines the three primary results you should achieve through every employee communication: promoting loyalty, inspiring quality work that satisfies the needs of your customers, and encouraging your employees to represent the company in a manner consistent with the image you've defined. The book shows you how to use traditional and online tools to develop an internal communications program that will help you."--BOOK JACKET.
Author: Michael Kushner Publisher: CRC Press ISBN: 1000804402 Category : Business & Economics Languages : en Pages : 386
Book Description
How to Be a Multi-Hyphenate in the Theatre Business empowers theatre professionals to take hold of their own career and become successful ‘multi-hyphenates’– artists with multiple proficiencies, often cross-pollinating each other to help flourish professional capabilities. Discussing self-identity, networking, workflow, failure, passion, purpose, socially responsible artistry, social media, and the effects of COVID-19, Michael Kushner, award-winning theatre multi-hyphenate artist, sets the stage for artists of all disciplines and backgrounds to find personalized success in the theatre industry. Complete with informative and lively exercises and excerpts from Kushner’s popular podcast and workshop, Dear Multi-Hyphenate, this book addresses questions such as: How do we recover from a pandemic? How do we give more access to marginalized theatre creators? and What goes into producing our own projects? Featuring exclusive information from a myriad of theatre makers such as agents, managers, designers, actors, press representatives, producers, comedians, social media stars, writers, executive directors, CEOs, and lawyers, this book promotes the dismantling of gatekeeping and provides a specialized, hands-on experience to an innovative and lucrative approach to theatre making. How to Be a Multi-Hyphenate in the Theatre Business is an invaluable resource for theatre artists at any level in their careers, whether they are undergraduates, graduate students, professors, award-winning members of the theatre and film community, working professionals, high school students, or entrepreneurs.
Author: Erik Peterson Publisher: McGraw Hill Professional ISBN: 0071849726 Category : Business & Economics Languages : en Pages : 256
Book Description
The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Based on extensive research, the authors’ program enables salespeople to articulate value in three essential conversations with the customer: the Differentiation Conversation (creating value), the Justification Conversation (elevating the value to the right level of decision maker), and the Maximization Conversation (capturing that value and maximizing the size of your opportunities).
Author: Jeffrey D. Ford Publisher: Berrett-Koehler Publishers ISBN: 1576759210 Category : Business & Economics Languages : en Pages : 258
Book Description
Talk is powerful. And it isn't just ‘difficult' conversations that matter— the everyday dialogue we have with one another is critical to both personal and organizational success. Packed with sample dialogues and dozens of personal stories, and backed by solid research and the authors' firsthand observations, The Four Conversations describes how to get maximum results from conversations that every one of us must use to get things done: initiative conversations introducing something new, understanding conversations to help people relate to ideas or processes, performance conversations requesting specific actions, and closure conversations that recognize achievements and signal completion of the work. As Jeffrey and Laurie Ford clearly demonstrate, engage in the right conversation at the right time—plan and start each one well, finish every one effectively—and extraordinary things can happen.
Author: Susan Scott Publisher: Penguin ISBN: 9780425193372 Category : Self-Help Languages : en Pages : 324
Book Description
Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time. The master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, she explains, you must transform everyday conversations at work and at home with effective ways to get your message across—and get what you want. In this guide, which includes a workbook and The Seven Principles of Fierce Conversations, Scott teaches you how to: • Overcome barriers to meaningful communication • Expand and enrich relationships with colleagues, friends, and family • Increase clarity and improve understanding • Handle strong emotions—on both sides of the table • Connect with colleagues, customers and family at a deep level Includes a Foreword by Ken Blanchard, the bestselling co-author of The One Minute Manager
Author: Erik Peterson Publisher: McGraw Hill Professional ISBN: 9780071752589 Category : Business & Economics Languages : en Pages : 272
Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
Author: James D. Showkeir Publisher: Berrett-Koehler Publishers ISBN: 1605096938 Category : Business & Economics Languages : en Pages : 250
Book Description
In this groundbreaking new book, the Showkeirs take something people typically think of as merely functional—ordinary conversations—and show the power they have to create, sustain, and change the very nature of workplace culture. Conversations can lead to an engaged and energized workforce, or to one that is alienated and uninspired. If you want to change the culture you must change the conversations. All too often workplace conversations—between managers and direct reports, peer-to-peer, or with external stakeholders— create parent-child relationships. People hide facts, sugarcoat reality and claim helplessness to try to control interactions and get what they want. The Showkeirs expose the destructiveness of these manipulative conversations, and demonstrate how we can move to honest and authentic interactions that create adult relationships. By intentionally and thoughtfully changing conversations, organizations will engender increased commitment, true accountability, and improved workplace performance. Drawing on more than 25 years of experience as organizational consultants, their book offers examples of parent-child and adult-adult workplace conversations in a variety of settings, circumstances and industries. They also provide a hands-on guide, including sample scripts, for dealing with a host of potentially difficult conversations. Authentic Conversations goes to the heart of why so many people today are disengaged, uninspired, and uncommitted to their organization’s success. It challenges the conventional wisdom about managing people and sets out specific, concrete ways to consciously make conversations the primary driver for change.
Author: Douglas Stone Publisher: Penguin ISBN: 1101496762 Category : Psychology Languages : en Pages : 351
Book Description
The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving
Author: Michael Beer Publisher: Harvard Business Press ISBN: 1633692310 Category : Business & Economics Languages : en Pages : 259
Book Description
Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.
Author: Nick Cowley Publisher: ISBN: 9781909623712 Category : Business & Economics Languages : en Pages : 224
Book Description
Research shows that successful businesses are those where employees are really engaged - how do they achieve this? Complex organisation initiatives or something more personal? In today's world of work we have forgotten a simple truth: the power of authentic, two-way, human conversations to build relationships, trust, and engagement. This book comes from 30 years of learning from world-class organisations, tried and tested leadership coaching techniques and emergent thinking on neuroscience and employee behaviour. The result is a simple guide to why, when and how to hold five critical conversations with people you manage. 5 Conversations will help the reader to dramatically improve trust, relationships, motivation and performance at work; build a better business by developing successful relationships; engage their personnel.
Author: Shel Holtz
Author: Michael Kushner
Author: Erik Peterson
Author: Jeffrey D. Ford
Author: Susan Scott
Author: Erik Peterson
Author: James D. Showkeir
Author: Douglas Stone
Author: Michael Beer
Author: Nick Cowley