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Author: David Siegel Publisher: New Riders ISBN: 9781568304335 Category : Electronic publishing Languages : en Pages : 324
Book Description
Though there are already books about web design, most are technical in nature, and none take this case study approach. The primary focus is on Netscape Navigator and Internet Explorer's HTML extensions, with new material devoted to new tags. The book is aimed at those who have already designed a web site, as well as for those wannabe web site designers.
Author: David Siegel Publisher: New Riders ISBN: 9781568304335 Category : Electronic publishing Languages : en Pages : 324
Book Description
Though there are already books about web design, most are technical in nature, and none take this case study approach. The primary focus is on Netscape Navigator and Internet Explorer's HTML extensions, with new material devoted to new tags. The book is aimed at those who have already designed a web site, as well as for those wannabe web site designers.
Author: Maria Veloso Publisher: AMACOM ISBN: 0814432522 Category : Business & Economics Languages : en Pages : 322
Book Description
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Author: Andrew Sather Publisher: Hayden ISBN: 9781568303734 Category : Computers Languages : en Pages : 228
Book Description
This core text for student teachers training to teach the 14 - 19 years age group is written by highly experienced authors. Covering all the essentials, it makes clear links to theory and enables students to take the critical approach that they need for M-level work.
Author: Alan Pipes Publisher: Laurence King Publishing ISBN: 1780675224 Category : Design Languages : en Pages : 168
Book Description
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional and elegant – but from a graphic designer’s perspective. It demonstrates that you can design a working website in minutes without the need for expensive programs. Chapters include Code, Layout, Text and Typography, and Images and Colour Schemes. Useful ‘tips and tricks’ panels are included, as well as step-by-step projects ––such as how to produce a portfolio site – that will be of interest to design students and to graduates of all disciplines. Inspirational ‘Trailblazer’ case studies showcase the best of contemporary designers and their work. Blogs, Facebook, Flickr and HTML5, and new ways of using the web, such as mobile phones and netbooks, are also discussed.
Author: Anne B. Keating Publisher: NYU Press ISBN: 147989480X Category : Education Languages : en Pages : 278
Book Description
The Internet is rapidly becoming a necessary and natural part of the way we access information. The Wired Professor provides instructors with the necessary skills and intellectual framework for effectively working with and understanding this new tool and medium. Written for teachers with limited experience on the Internet, The Wired Professor is a collegial, hands-on guide on how to build and manage instruction-based web pages and sites. In addition to practical tips, this book incorporates discussions on a variety of topics from the history of networks, publishing, and computers to hotly debated issues such as the pedagogical challenges posed by computer-aided instruction and distance learning. These discussions are geared to the non-computer savvy reader and written with an eye to allow instructors to maximize use of the Internet as a creative medium, a research resource of unparalleled dimension, and a community building tool. The Wired Professor comes with a companion web site that contains additional material, such as discussions on design and links to the resources discussed in the book. Companion web site URL: http://www.nyupress.nyu.edu/professor.html
Author: Sanjiv Purba Publisher: CRC Press ISBN: 0203997549 Category : Computers Languages : en Pages : 824
Book Description
What is the business model for making money on the Internet and how does it function? The answer to this question will determine the shape of the Internet over the near term. As the Internet business model continues to evolve, so will Internet management. And with the demise of the Internet greatly exaggerated, it will continue to be a driving forc
Author: John Allsopp Publisher: New Riders ISBN: 0321702719 Category : Computers Languages : en Pages : 474
Book Description
A companion to Jeffrey Zeldman's Designing with Web Standards, this book approaches standards from a more tactical and instructional point of view. Today's web designers and developers need to update their skills and knowledge and get away from out-of-date table and font-based approaches. In Developing with Web Standards, they will learn current best practices in standards-based development. The topics covered are based on the author's extensive experience from the professional development trenches and will give readers a thorough grounding in contemporary web development technologies and techniques with a focus on relevant emerging aspects of HTML, CSS, and other web standards.
Author: David Siegel
Author: David Siegel
Author: Maria Veloso
Author: Siegel
Author: Andrew Sather
Author: Macmillan Computer Publishing
Author: Alan Pipes
Author: Anne B. Keating
Author: Sanjiv Purba
Author: 
Author: John Allsopp