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Author: Arthur Asa Berger Publisher: Palgrave Macmillan ISBN: 9783319888224 Category : Social Science Languages : en Pages : 137
Book Description
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
Author: Arthur Asa Berger Publisher: Palgrave Macmillan ISBN: 9783319888224 Category : Social Science Languages : en Pages : 137
Book Description
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
Author: Arthur Asa Berger Publisher: Springer ISBN: 3319696858 Category : Social Science Languages : en Pages : 137
Book Description
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
Author: Loren Saxton Coleman Publisher: Rowman & Littlefield ISBN: 1498577369 Category : Social Science Languages : en Pages : 282
Book Description
This book debunks the post-racial myth among millennial media consumers and producers. Contributors examine the complex ways in which millennial media representations provide audiences with inauthentic understandings of race and how millennials are using social media to combat such misrepresentations.
Author: Loren Saxton Coleman Publisher: ISBN: 9781498577373 Category : Languages : en Pages : 282
Book Description
This book debunks the post-racial myth among millennial media consumers and producers. Contributors examine the complex ways in which millennial media representations provide audiences with inauthentic understandings of race and how millennials are using social media to combat such misrepresentations.
Author: Stella M Rouse Publisher: University of Michigan Press ISBN: 0472124412 Category : Political Science Languages : en Pages : 352
Book Description
Today the Millennial generation, the cohort born from the early 1980s to the late 1990s, is the largest generation in the United States. It exceeds one-quarter of the population and is the most diverse generation in U.S. history. Millennials grew up experiencing September 11, the global proliferation of the Internet and of smart phones, and the worst economic recession since the Great Depression of the 1930s. Their young adulthood has been marked by rates of unemployment and underemployment surpassing those of their parents and grandparents, making them the first generation in the modern era to have higher rates of poverty than their predecessors at the same age. The Politics of Millennials explores the factors that shape the Millennial generation’s unique political identity, how this identity conditions political choices, and how this cohort’s diversity informs political attitudes and beliefs. Few scholars have empirically identified and studied the political attitudes and policy preferences of Millennials, despite the size and influence of this generation. This book explores politics from a generational perspective, first, and then combines this with other group identities that include race and ethnicity to bring a new perspective to how we examine identity politics.
Author: Megan W. Gerhardt Publisher: ISBN: 9781536131543 Category : Generation Y. Languages : en Pages : 0
Book Description
This book provides an exploration into the diverse ways the Millennial generation is changing our world. The US Census Bureau puts the number of Millennials at 92 million as of 2017, making them the largest living generation in size, as well as the largest generation in the current workforce. Every generation has a unique social identity due to the formative events that shape its members values and influence their subsequent attitudes and behaviours. Yet, no other generation in history has prompted so much conversation, debate, and controversy as the Millennials. From the time they first stepped foot into our classrooms and workplaces, Millennials have been labeled as the Me Generationconsidered entitled, with expectations exceeding their qualifications. Popular press headlines have lamented the challenges of working and living with this generation of digital natives who were raised by parents dedicated to protecting their childrens self-esteem and handing out participating trophies. However, academic research has been a bit more tentative in its conclusions. Scholarship on generational differences has explored whether the Millennials are really as different as we have been led to believe, or whether all the headlines have been much ado about nothing. To date, research has yielded mixed results, finding similarities between generations in some areas of interest, and marked differences in others. Regardless, from education to technology to their impact on how we manage, lead, and work within our organizations, every industry has felt a shift because of this Millennial force. This volume explores the wide range of elements that make Millennials the subject of so much attention, bringing together the work of scholars from across disciplines to better understand this generation -- the trends they are driving, the characteristics that differentiate them, and the subsequent perspectives that are creating significant shifts in how we live and work.
Author: Fred A. Bonner II Publisher: Taylor & Francis ISBN: 1000979237 Category : Education Languages : en Pages : 231
Book Description
While many institutions have developed policies to address the myriad needs of Millennial college students and their parents, inherent in many of these initiatives is the underlying assumption that this student population is a homogeneous group. This book is significant because it addresses and explores the characteristics and experiences of Millennials from an array of perspectives, taking into account not only racial and ethnic identity but also cultural background, sexual orientation, and socioeconomic status differences—all factors contributing to how these students interface with academe.In providing a “voice” to “voiceless” populations of African American, Asian American, Bi/Multi-Racial, Latino, Native American, and LGBT millennial college students, this book engages with such questions as: Does the term “Millennial” apply to these under-represented students? What role does technology, pop culture, sexual orientation, and race politics play in the identity development for these populations? Do our current minority development theories apply to these groups? And, ultimately, are higher education institutions prepared to meet both the cultural and developmental needs of diverse minority groups of Millennial college students?” This book is addressed primarily to college and university administrators and faculty members who seek greater depth and understanding of the issues associated with diverse Millennial college student populations. This book informs readers about the ways in which this cohort differs from their majority counterparts to open a dialogue about how faculty members and administrators can meet their needs effectively both inside and outside the classroom. It will also be of value to student affairs personnel, students enrolled in graduate level courses in higher education and other social science courses that explore issues of college student development and diversity, particularly students planning to work with diverse Millennial college students in both clinical or practical work settings.Contributors: Rosie Maria Banda; Fred Bonner, II; Lonnie Booker, Jr.; Brian Brayboy; Mitchell Chang; Andrea Domingue; Tonya Driver; Alonzo M. Flowers; Gwen Dungy; Jami Grosser; Kandace Hinton; Mary Howard-Hamilton; Tom Jackson, Jr.; Aretha F. Marbley; Samuel Museus; Anna Ortiz; Tammie Preston-Cunningham; Nana Osei-Kofi; Kristen Renn; Petra Robinson; Genyne Royal; Victor Saenz; Rose Anna Santos; Mattyna Stephens; Terrell Strayhorn; Theresa Survillion; Nancy Jean Tubbs; Malia Villegas; Stephanie J. Waterman; Nick Zuniga.
Author: Eddy Ng Publisher: Edward Elgar Publishing ISBN: 0857933019 Category : Business & Economics Languages : en Pages : 337
Book Description
Millennials, the latest generation to enter the global workforce, are changing the face of employment. This volume represents the most up-to-date research on the changes and issues from an international cast of generational researchers. Shifting demographics around the world have created a unique historical phenomenon in which a large cohort of employees (i.e., post-war Baby Boomers) are nearing retirement, and a new cadre of younger workers are being recruited to replace them. These twenty-something year-olds, often referred to as ÔGen YÕ or Millennials, represent the workforce of the future and come with their own set of expectations, demands, and work habits. The contributors to this volume, drawn from countries around the world, document the cultural, historical, and social context surrounding this phenomenon. The international perspective makes it possible to examine cross-cultural similarities and differences in HRM practices. This timely book provides an understanding of the new workforce in multiple countries and settings and a valuable reference as scholars and employers seek to understand the values, beliefs, and expectations of the next generation of workers. While scholars and instructors will find this book indispensable, the book will also have implications for domestic and multinational employers, managers, HR practitioners, and career counselors.
Author: Anthony Cristiano Publisher: Routledge ISBN: 0429534922 Category : Social Science Languages : en Pages : 176
Book Description
Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future. A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters: Question the misunderstanding that digital tools and Internet technologies are making the younger generation ‘dumber’ and ‘disengaging’ them from the real world Underscore the legal and economic insights into the commodification of the younger generation as consumers rather than learners Examine the historical trajectory of media technology, and whether new practices are having an empowering effect or one of enslavement to an increasingly irreversible technological and socio-political regime Shed light on issues of critical pedagogy emerging from digital environments in relation to one’s mental abilities and degrees of wisdom Discuss the cultural and political implications of millennials’ new media trends, the changing relationship between millennials and legacy media, which rely on the younger generation for survival;Offer new insights into the significance of current media trends in relation to issue of credibility and identity. This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.
Author: Ahmet Atay Publisher: Rowman & Littlefield ISBN: 1666930660 Category : Social Science Languages : en Pages : 197
Book Description
In this book, contributors examine media and popular culture forms for and about millennials and Generation Z. Scholars of media studies, popular culture, and sociology will find this book of particular interest.
Author: Arthur Asa Berger
Author: Arthur Asa Berger
Author: Arthur Asa Berger
Author: Loren Saxton Coleman
Author: Loren Saxton Coleman
Author: Stella M Rouse
Author: Megan W. Gerhardt
Author: Fred A. Bonner II
Author: Eddy Ng
Author: Anthony Cristiano
Author: Ahmet Atay