Millennials and Gen Z in Media and Popular Culture PDF Download

Author: Ahmet Atay
Publisher: Rowman & Littlefield
ISBN: 1666930660
Category : Social Science
Languages : en
Pages : 197

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Book Description
In this book, contributors examine media and popular culture forms for and about millennials and Generation Z. Scholars of media studies, popular culture, and sociology will find this book of particular interest.

Author: William Strauss
Publisher: Lifecourse Associates
ISBN: 9780971260603
Category : Conflict of generations
Languages : en
Pages : 247

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Book Description

Author: Ahmet Atay
Publisher: Rowman & Littlefield
ISBN: 1498550711
Category : Language Arts & Disciplines
Languages : en
Pages : 191

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Book Description
"This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience"--

Author: Kathleen Glenister Roberts
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433126420
Category : Communication and technology
Languages : en
Pages : 0

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Book Description
Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking.

Author: Arthur Asa Berger
Publisher: Springer
ISBN: 3319696858
Category : Social Science
Languages : en
Pages : 137

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Book Description
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Author: Ozgen, Ozlen
Publisher: IGI Global
ISBN: 1522584927
Category : Social Science
Languages : en
Pages : 454

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Book Description
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Author: Lee Barron
Publisher: Emerald Group Publishing
ISBN: 1839092173
Category : Social Science
Languages : en
Pages : 123

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Book Description
The rise of tattoos into the mainstream has been a defining aspect of 21st century western culture. Tattoos and Popular Culture showcases how tattoos have been catapulted from 'deviant' and 'alternative' subculture, into a popular culture, becoming a potent signifier of 'difference' for the millennial generation.

Author: Anna Malinowska
Publisher: Routledge
ISBN: 1317219120
Category : Social Science
Languages : en
Pages : 278

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Book Description
This book critically approaches contemporary meanings of materiality and discuses ways in which we understand, experience, and engage with objects through popular culture in our private, social and professional lives. Appropriating Arjun Appadurai’s famous phrase: "the social life of things", with which he inspired scholars to take material culture more seriously and, as a result, treat it as an important and revealing area of cultural studies, the book explores the relationship between material culture and popular practices, and points to the impact they have exerted on our co-existence with material worlds in the conditions of late modernity.

Author: Dal Yong Jin
Publisher: Taylor & Francis
ISBN: 1000778169
Category : Language Arts & Disciplines
Languages : en
Pages : 214

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Book Description
This book examines the nexus of East Asian media, culture, and digital technologies in the early 21st century from a Global South perspective. Providing an empirically rich analysis of the emergence of Asian culture, histories, texts, and state policies as they relate to both Asian media and global media, the author discusses relevant theoretical frameworks as East Asian popular culture and media have shifted the contours of globalization. After overviewing Western media/cultural theories and histories, the book explores the ways in which East Asia-focused analytical frameworks are able to shift people’s understanding of globalization and media, drawing upon examples from different East Asian countries to illustrate how current cultural flows have influenced and have been influenced by a handful of dimensions. Offering an important contribution to understanding the historical trajectory and recent developments of East Asia media, this book will interest students and scholars of media, communication, popular culture, cultural studies, Asian studies, politics and sociology.

Author: Loren Saxton Coleman
Publisher:
ISBN: 9781498577373
Category :
Languages : en
Pages : 282

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Book Description
This book debunks the post-racial myth among millennial media consumers and producers. Contributors examine the complex ways in which millennial media representations provide audiences with inauthentic understandings of race and how millennials are using social media to combat such misrepresentations.