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Author: Douglas Holt Publisher: Oxford University Press ISBN: 019958740X Category : Business & Economics Languages : en Pages : 404
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Douglas Holt Publisher: Oxford University Press ISBN: 019958740X Category : Business & Economics Languages : en Pages : 404
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Paul Bate Publisher: Elsevier ISBN: 1483163954 Category : Psychology Languages : en Pages : 316
Book Description
Strategies for Cultural Change develops a conceptual framework for thinking about cultural change. Starting with a discussion of the vocabulary (the concepts) of cultural change, the book moves on to the grammar (the thinking structures), and finally the ""oral"" practice (the applications) of cultural change in the organizational setting. Four main questions are addressed: Why change culture? Is planned cultural change possible? What kind of cultural change is envisaged? How does cultural change occur? The book contains 14 chapters organized into two parts. Part One examines the different types of cultural change strategy in some depth. ""Developmental"" and ""transformational"" strategies are then brought together into a single conceptual framework for cultural change. Part Two shifts from strategy to implementation; from thinking frameworks to frameworks for action. It begins by surveying current practice and examines the various, often strikingly different, ways in which people seek to effect cultural change in their organizations. Accounts are presented based both on the author's own first-hand experiences of working with private and public sector companies on cultural change programs, and on an extensive review of the available literature.
Author: Alastair Iain Johnston Publisher: Princeton University Press ISBN: 0691213143 Category : History Languages : en Pages : 324
Book Description
Cultural Realism is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. In applying a Western theoretical debate to China, Iain Johnston advances rigorous procedures for testing for the existence and influence of "strategic culture." Johnston sets out to answer two empirical questions. Is there a substantively consistent and temporally persistent Chinese strategic culture? If so, to what extent has it influenced China's approaches to security? The focus of his study is the Ming dynasty's grand strategy against the Mongols (1368-1644). First Johnston examines ancient military texts as sources of Chinese strategic culture, using cognitive mapping, symbolic analysis and congruence tests to determine whether there is a consistent grand strategic preference ranking across texts that constitutes a single strategic culture. Then he applies similar techniques to determine the effect of the strategic culture on the strategic preferences of the Ming decision makers. Finally, he assesses the effect of these preferences on Ming policies towards the Mongol "threat." The findings of this book challenge dominant interpretations of traditional Chinese strategic thought. They suggest also that the roots of realpolitik are ideational and not predominantly structural. The results lead to the surprising conclusion that there may be, in fact, fewer cross-national differences in strategic culture than proponents of the "strategic culture" approach think.
Author: Bonita M. Kolb Publisher: Routledge ISBN: 1317429796 Category : Business & Economics Languages : en Pages : 370
Book Description
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Author: T. K. Das Publisher: Information Age Publishing ISBN: 9781648025129 Category : Corporate culture Languages : en Pages : 372
Book Description
Ecological organizing: implications of evolving cultural values for organization and strategy / Peter J. Robertson and Joseph W. Harder -- Have you seen corporate cultural responsibility? Prospects of a new construct for corporations operating across communities / W. G. (Will) Zhao, Kyle Neabel, and Jingjing Du -- Managing cultural integration in mergers and acquisitions / José-Luis Rodríguez-Sánchez, Eva-María Mora-Valentín, and Marta Ortiz-de-Urbina-Criado -- Culture, paradoxical frames, and behavioral strategy / Joshua Keller and Erica Wen Chen -- Cultural values in the fair-trade market: examining producers' organizations / Mantiaba Coulibaly-Ballet, Zorana Jerinic, and Djamila Elidrissi -- National culture and legitimacy in international alliances / Rajesh Kumar and T. K. Das -- Are family businesses values-driven organizations? An exploratory research / Angela Dettori and Michela Floris -- The case of executives' cultural intelligence in behavioral strategy: an introductory essay and a research agenda / Arash Najmaei -- Building an alliance culture: lessons from Quintiles / Dave Luvison, Ard-Pieter De Man, and Jack Pearson -- Personal values of civil engineers and architects in the strategic decisions of construction companies / Atilla Damci, David Arditi, Gul Polat, and Harun Turkoglu -- Cultural characteristics of Chilean and Brazilian workforces and strategic human resource management: an integrative literature review / Francisca Álvarez-Figuer.
Author: Gino LaPaglia Publisher: Lexington Books ISBN: 1498588328 Category : Philosophy Languages : en Pages : 265
Book Description
Strategic Intelligence is a form of meaning that promises the possibility of strategic advantage, dignity, the achievement of objective, and the fulfillment of potential in hostile environments. In The Cultural Roots of Strategic Intelligence Gino LaPaglia demonstrates that the strategic aspect of reason—arising in human experience, encoded as value, and born by culture as a strategic resource—has been encoded as values that have been memorialized in culturally authoritative sources in various Eurasian cultures for thousands of years. These sources have validated a strategic orientation in the world, legitimized the strategist as a heroic identity, and transmitted a coherent world view that enables the practitioner of strategy to overcome asymmetric threat. By excavating the provenance of strategic thought expressed in the cultural identity of the strategist in the most culturally authoritative mythological, literary, philosophical and religious sources, and excavating the underlying strategic values expressed in cultural products, LaPaglia demonstrates that the strategic aspect of human rationality is one of the most basic structural dynamics of human meaning, and that the transmission of this strategic way of being and acting in the world offers hope for life’s underdogs.
Author: D. B. Holt Publisher: Harvard Business Press ISBN: 1422163326 Category : Business & Economics Languages : en Pages : 282
Book Description
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Author: Robert F. Carley Publisher: Springer Nature ISBN: 3030732126 Category : Social Science Languages : en Pages : 142
Book Description
This book is an intervention into cultural studies' theoretical and methodological foundations. It addresses a crisis in conjunctural analysis: that there is no theorized method for conjunctural analysis as it pertains to recognizing a conjunctural shift or the emergence of an organic crisis. This crisis is connected to the belief that the definition of the conjuncture is ambiguous in Gramsci’s work, but using a broader range of primary, secondary, and also untranslated sources on the conjuncture, Carley demonstrates that Gramsci has decisively settled that ambiguity. Through a philological approach to Gramsci’s original texts, this book alters the debate around conjunctural analysis and offers means to reinterpret cultural studies and its relationship to its founding thinkers.
Author: Douglas Holt Publisher: OUP Oxford ISBN: 019161520X Category : Business & Economics Languages : en Pages : 408
Book Description
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.
Author: Patti McCarthy Publisher: Bookpod ISBN: 9780994644107 Category : Business & Economics Languages : en Pages : 244
Book Description
Are you fascinated but frustrated by cultural differences? Have you stood on the edge of cultural gaps and wondered how on earth to bridge them? Don't worry, you are not alone. Working across cultures can be very challenging, both professionally and personally, but these cultural gaps can be bridged. Cultural Chemistry combines strategy with knowledge, introducing you firstly to the Four R's - an easy, four-step process for simplifying and improving your cross-cultural partnerships - and then exploring cultural differences, by meeting people and hearing stories from all over the world. Whether you are a business traveller, an expatriate, have global clients, work in a multi-cultural team or are simply a holiday maker who wants to dig deeper, Cultural Chemistry will teach you; Why reflecting on our own culture is so important How to make a great first impression Why our assumptions about people are often completely wrong Why what we say isn't always what is heard How to be an effective manager and motivator, whatever the culture Cultural differences don't have to be difficult. By learning more about cultural variances and being prepared to turn off our cultural cruise-control, we really can make our international encounters both more rewarding and more enjoyable. About the Author: Originally from the UK, Patti McCarthy is a 3CK (third-culture kid) who has lived and worked on five different continents. Through her business, Cultural Chemistry, she provides coaching and training to organisations wishing to embrace the opportunities which cultural diversity provides. She is also a regular media commentator and public speaker on the impact of cultural differences on everything from business expansion to childcare. She lives with her husband, her two dogs and her three children, who were all born in different countries."
Author: Douglas Holt
Author: Douglas Holt
Author: Paul Bate
Author: Alastair Iain Johnston
Author: Bonita M. Kolb
Author: T. K. Das
Author: Gino LaPaglia
Author: D. B. Holt
Author: Robert F. Carley
Author: Douglas Holt
Author: Patti McCarthy