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Author: Sharam Sadeghi Publisher: epubli ISBN: 3844231439 Category : Business & Economics Languages : en Pages : 109
Book Description
Apple gets a lot of credit for being an innovative and cool brand. The purity in design, seamless interaction between hardware and software, as well as, the unique user-experience are usually its top-three key success factors highlighted. But, while that might be true, it is not the real secret behind its success: The underestimated and often overlooked truth lies in the way of how Apple protects its innovations. The objective of this work is to examine, why having a defense system in place, for immediate and appropriate response, is crucial for successful companies to sustain their profitability and position in the market at the same time. We will further analyze why leading incumbents fail to respond to offensive threats and lose their right to exist. Moreover, we will discuss the defensive strategies and tactics a company might utilize, when under attack. To visualize the need for and the effectiveness of successful defensive strategies, we will analyze the way how the Cupertino-based company has succeeded in retaining its leading position to become the business world's most valuable brand of today.
Author: Sharam Sadeghi Publisher: epubli ISBN: 3844231439 Category : Business & Economics Languages : en Pages : 109
Book Description
Apple gets a lot of credit for being an innovative and cool brand. The purity in design, seamless interaction between hardware and software, as well as, the unique user-experience are usually its top-three key success factors highlighted. But, while that might be true, it is not the real secret behind its success: The underestimated and often overlooked truth lies in the way of how Apple protects its innovations. The objective of this work is to examine, why having a defense system in place, for immediate and appropriate response, is crucial for successful companies to sustain their profitability and position in the market at the same time. We will further analyze why leading incumbents fail to respond to offensive threats and lose their right to exist. Moreover, we will discuss the defensive strategies and tactics a company might utilize, when under attack. To visualize the need for and the effectiveness of successful defensive strategies, we will analyze the way how the Cupertino-based company has succeeded in retaining its leading position to become the business world's most valuable brand of today.
Author: 50MINUTES.COM, Publisher: 50Minutes.com ISBN: 2808002440 Category : Business & Economics Languages : en Pages : 82
Book Description
Find out how Apple dominates the tech sector in just 50 minutes! Apple is one of the world’s most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the GDP of some countries. In this concise and accessible guide, you will find how Apple was able to anticipate what its customers want in order to secure a market-leading position, and discover what sets the company apart from its many competitors. In 50 minutes you will: • Learn about Apple’s history, founders and most important products • Find out how Apple was able to become one of the most valuable companies in the world • Identify what makes Apple stand out from its competitors ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Author: Ian D. Armour Publisher: Purdue University Press ISBN: 1612493289 Category : History Languages : en Pages : 371
Book Description
When seeking the origins of World War I, the chain of events in the late nineteenth century that led to the breakdown of relations between Austria-Hungary and Serbia and facilitated the rise of an aggressive Serbian nationalism needs to be understood. This book focuses on the hitherto unexplored Hungarian influence on the Habsburg Monarchy's policy toward Serbia after the 1867 Ausgleich, and it argues that this early period was critical in shaping policy after 1871, down to the imposition on Serbia in 1881 of a system of economic and political control.The Ausgleich, the Austro-Hungarian compromise that reconstituted the Empire as a dual monarchy, gave Hungary a limited voice in foreign affairs; and it was at the request of the Hungarian premier, Count Gyula Andrássy, that the young politician Benjámin Kállay was appointed representative at Belgrade in 1868. Both men were obsessed with the threat posed by Russia and particularly concerned that Serbia might be used as a stalking horse for Russian influence among the Monarchy's South Slavs. They pursued a shadow policy designed to draw Serbia firmly into the Monarchy's sphere of influence, which contradicted that of the foreign minister, Count Beust, and resulted in a serious deterioration in relations with Serbia by 1871. After 1871 Andrássy, as foreign minister, laid the foundations for a more explicit control of Serbia; Kállay, as a senior diplomat, negotiated the treaties that, by 1881, locked Serbia into satellite status for a generation. Through detailed archival research in multiple languages and a painstaking reconstruction of diplomatic events, Armour illuminates a crucial period in Central European history, showing how the origins of a war that claimed millions of lives can be traced to political maneuverings almost fifty years before.
Author: Olivier Furrer Publisher: Routledge ISBN: 1317928105 Category : Business & Economics Languages : en Pages : 284
Book Description
The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.
Author: T. Calkins Publisher: Springer ISBN: 1137511869 Category : Business & Economics Languages : en Pages : 294
Book Description
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Author: William L. Benoit Publisher: State University of New York Press ISBN: 1438454007 Category : Social Science Languages : en Pages : 168
Book Description
Updated with a timely literature review and new case studies from sports, international politics, and third party image repair. In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include work on persuasion or attitude change. Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). New case studies include the British Petroleum oil spill in the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple’s apology to China over the iPhone, and Prime Minister David Cameron’s apology for Bloody Sunday. William L. Benoit is Professor of Communication Studies at Ohio University. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.
Author: Saïd Business School Publisher: Pearson Education ISBN: 9780273649304 Category : Business & Economics Languages : en Pages : 458
Book Description
Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.
Author: Chris Carr Publisher: Routledge ISBN: 1000027392 Category : Business & Economics Languages : en Pages : 362
Book Description
The era of globalisation brought waves of consolidation in business ownership alongside Leviathon-like state actors. Digital disruption too can leave market power in a relatively small number of hands. In organisational and economic terms, global oligopoly is now a fundamental idea for business and society, which this book explores and analyses. This book focuses on global oligopolies, starting with an analysis of global concentration and profits in all sectors, before moving on to illuminate the geographical spread and global strategic orientation choices and performance outcomes of global oligopoly. Contemporary cooperation modes, such as cross-border M&As and strategic alliances, niche and Emerging Market champion strategies are also analysed in detail to move the reader towards understanding likely future directions for the field. Presenting empirical data on strategies and performance outcomes, the book covers a range of industries to provide practical, research-based guidance for more effective global business strategies and policy perspectives.
Author: Sharam Sadeghi
Author: Sharam Sadeghi
Author: 50MINUTES.COM,
Author: 
Author: Ian D. Armour
Author: Olivier Furrer
Author: T. Calkins
Author: William L. Benoit
Author: Saïd Business School
Author: 
Author: Chris Carr