Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
E-business and E-commerce Management
Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
E-Business and E-Commerce Management
Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
ISBN: 9780582821866
Category :
Languages : en
Pages : 4
Book Description
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
Publisher: Financial Times/Prentice Hall
ISBN: 9780582821866
Category :
Languages : en
Pages : 4
Book Description
This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884
E-business & E-commerce Management
Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
ISBN: 9780273752011
Category : Business & Economics
Languages : en
Pages : 733
Book Description
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Publisher: Financial Times/Prentice Hall
ISBN: 9780273752011
Category : Business & Economics
Languages : en
Pages : 733
Book Description
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Digital Business and E-commerce Management
Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292193360
Category : Business enterprises
Languages : en
Pages : 1051
Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Publisher: Pearson UK
ISBN: 1292193360
Category : Business enterprises
Languages : en
Pages : 1051
Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
E-Business And E-Commerce Management, 3/E
Author: Chaffey
Publisher: Pearson Education India
ISBN: 9788131725184
Category :
Languages : en
Pages : 696
Book Description
Publisher: Pearson Education India
ISBN: 9788131725184
Category :
Languages : en
Pages : 696
Book Description
E-Business Strategy, Sourcing and Governance
Author: Gottschalk, Petter
Publisher: IGI Global
ISBN: 1599040069
Category : Business & Economics
Languages : en
Pages : 351
Book Description
"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.
Publisher: IGI Global
ISBN: 1599040069
Category : Business & Economics
Languages : en
Pages : 351
Book Description
"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.
Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions
Author: Lee, In
Publisher: IGI Global
ISBN: 1466645113
Category : Business & Economics
Languages : en
Pages : 347
Book Description
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
Publisher: IGI Global
ISBN: 1466645113
Category : Business & Economics
Languages : en
Pages : 347
Book Description
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
E-Commerce, E-Business and E-Service
Author: Garry Lee
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 261
Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 261
Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Handbook of Strategic e-Business Management
Author: Francisco J. Martínez-López
Publisher: Springer Science & Business Media
ISBN: 3642397476
Category : Business & Economics
Languages : en
Pages : 1011
Book Description
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Publisher: Springer Science & Business Media
ISBN: 3642397476
Category : Business & Economics
Languages : en
Pages : 1011
Book Description
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Advances in Technology and Management
Author: Haenakon Kim
Publisher: Springer Science & Business Media
ISBN: 3642296378
Category : Technology & Engineering
Languages : en
Pages : 874
Book Description
This book Advances in Technology and Management contains 116 full length papers presented at the International Conference on Technology and Management, held on June 12-13, 2012, Jeju-Island, Korea. The goal of ICTAM 2012 is to bring together researchers working in many different areas of technology and management to foster international collaborations and exchange of new ideas. This volume can be divided into two sections on the basis of the classification of manuscripts considered. The first section deals with technology. The second section of this volume consists of management.
Publisher: Springer Science & Business Media
ISBN: 3642296378
Category : Technology & Engineering
Languages : en
Pages : 874
Book Description
This book Advances in Technology and Management contains 116 full length papers presented at the International Conference on Technology and Management, held on June 12-13, 2012, Jeju-Island, Korea. The goal of ICTAM 2012 is to bring together researchers working in many different areas of technology and management to foster international collaborations and exchange of new ideas. This volume can be divided into two sections on the basis of the classification of manuscripts considered. The first section deals with technology. The second section of this volume consists of management.